Rascasse Audience Intelligence

The Independent Audience Demographics in United States

The Independent has an estimated audience of 5.8M people in United States.

#8among Newspaper in United States
#155among websites & media in United States
#36in News

The average The Independent fan in United States is 43.2 years old, balanced, and lives primarily in California.

By number of fans, The Independent ranks #8 among the 1320 objects in Newspaper in United States — 4.6× the group median.

Its fans are 1.2 years older than the group average of 42.0.

Women make up 54.3% of the fan base, 4.1 percentage points more than the group average.

Most fans live in California, New York, Massachusetts.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.8M
in United States
Gender
54.3%♀
45.7% male
Age
43.2
average years
Country rank
#5953
among all objects in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of The Independent

54.3% are female, 45.7% are male, average age 43.2.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for The Independent audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.2
Estimated audience size5.8M
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the The Independent audience in United States
Age bracketShare%
16-2411%
25-3418%
35-4421%
45-5423%
55+26%
Fig. 04

Worldwide distribution

28.0%

of the worldwide The Independent audience comes from United States.

Worldwide audience distribution share by country for The Independent
CountryShare
United Kingdom29.5%
United States28.0%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Independent fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K2.82×
02Nebraska~90K2.52×
03New York~800K2.22×
04California~1.5M1.94×
05Vermont~20K1.90×
06Maine~40K1.73×
07Georgia~300K1.71×
08Alaska~20K1.55×
09Washington~200K1.40×
10Oregon~100K1.40×
11Washington, District of Columbia~10K1.23×
12Rhode Island~20K1.17×
13Connecticut~70K1.11×
14Wisconsin~100K1.10×
15Colorado~100K1.08×
16Montana~20K1.08×
17New Hampshire~20K1.06×
18Virginia~200K1.03×
19Minnesota~100K1.02×
20South Carolina~100K1.00×
21New Jersey~200K0.96×
22Nevada~50K0.95×
23New Mexico~30K0.91×
24Pennsylvania~200K0.90×
25North Carolina~200K0.86×
26Idaho~30K0.84×
27Maryland~90K0.83×
28North Dakota~10K0.83×
29Illinois~200K0.82×
30Hawaii~20K0.82×
31Michigan~100K0.80×
32Texas~300K0.79×
33Missouri~80K0.78×
34Arizona~100K0.77×
35Delaware~10K0.77×
36Ohio~200K0.76×
37Utah~40K0.75×
38South Dakota~10K0.70×
39Iowa~40K0.69×
40Louisiana~50K0.68×
41Kansas~30K0.68×
42Florida~200K0.66×
43Indiana~80K0.64×
44West Virginia~20K0.62×
45Tennessee~70K0.56×
46Mississippi~30K0.54×
47Kentucky~40K0.53×
48Oklahoma~40K0.53×
49Arkansas~20K0.48×
50Alabama~40K0.46×
Fig. 06

Affinity by region

Affinity by region — The Independent, United States
0.46×1.00×2.82×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Independent over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-independent-5788” · Methodology