A data profile of the people who buy, follow and care about Cataluña in Spain — modelled from more than twelve digital signal sources. Cataluña has an estimated audience of 3,444,093 people in Spain.
Cataluña has an estimated audience of 3,444,093 people in Spain. 60.4% are female, 39.6% are male, average age 46.1. Top brand affinities: Sabadell, Vueling, La Caixa, Sustainable energy, Alpine skiing.
Top brand affinities include Sabadell, Vueling, La Caixa, with strongest over-indexing on Sabadell (2.59× the country average).
Demographically, the Cataluña audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Cataluña fan in Spain is more female, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Sabadell.
The key figures that characterise the Cataluña profile in Spain.
60.4% are female, 39.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.1 |
| Estimated audience size | 3,444,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 35% |
The strongest cross-interests of the Cataluña audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piaggio | Cars & Mobility | 4.09× | ||
| 02 | Patek Philippe | Fashion & Accessoires | 3.00× | ||
| 03 | Copa Libertadores | Sports | 3.00× | ||
| 04 | Rip Curl | Fashion & Accessoires | 3.00× | ||
| 05 | Sabadell | Business & Career | 2.59× | ||
| 06 | MyFitnessPal | Sports | 2.50× | ||
| 07 | Reuse | Home & Garden | 2.26× | ||
| 08 | Alpine skiing | Sports | 2.08× | ||
| 09 | Sausage | Food & Beverages | 2.08× | ||
| 10 | Sustainable energy | Home & Garden | 2.00× | ||
| 11 | Vueling | Travel & Leisure | 1.79× | ||
| 12 | Single-family detached home | Home & Garden | 1.75× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.58× | ||
| 14 | Queen Letizia of Spain | Politics & Society | 1.58× | ||
| 15 | Mortgage loans | Business & Career | 1.56× | ||
| 16 | Washing machine | Home & Garden | 1.55× | ||
| 17 | Nespresso | Food & Beverages | 1.55× | ||
| 18 | Julia Roberts | Movies & TV | 1.54× | ||
| 19 | La Caixa | Business & Career | 1.53× | ||
| 20 | First class travel | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.76× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cataluña. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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