Rascasse Audience Intelligence

Gift wrapping Audience in United States

A data profile of the people who buy, follow and care about Gift wrapping in United States — modelled from more than twelve digital signal sources. Gift wrapping has an estimated audience of 8,054,279 people in United States.

#2711among Topic in United States#313in Home & Garden

The average Gift wrapping fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gift wrapping profile in United States.

Audience size
8.1M
in United States
Gender
73.3%♀
26.7% male
Age
42.4
average years
Country rank
#4401
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gift wrapping fans

73.3% are female, 26.7% are male, average age 42.4.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Gift wrapping audience in United States
MetricValue
Female73.3%
Male26.7%
Average age42.4
Estimated audience size8,054,279
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Gift wrapping audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Gift wrapping audience comes from United States.

Worldwide audience distribution share by country for Gift wrapping
CountryShare
United States23.4%
Japan15.1%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gift wrapping audience in United States is strongest.

Fig. 05

Top regions by affinity

Gift wrapping fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~70K1.84×
02California~1.5M1.71×
03New York~700K1.51×
04Washington~200K1.46×
05Texas~900K1.31×
06New Jersey~300K1.27×
07Massachusetts~200K1.19×
08Oregon~100K1.18×
09Hawaii~40K1.17×
10Washington, District of Columbia~30K1.14×
11Illinois~300K1.13×
12Maryland~200K1.13×
13Virginia~200K1.12×
14Georgia~300K1.10×
15Louisiana~100K1.07×
16Nevada~80K1.06×
17Arizona~200K1.04×
18Minnesota~100K1.03×
19Utah~70K1.02×
20Florida~500K0.99×
21North Carolina~200K0.99×
22Michigan~200K0.99×
23Connecticut~80K0.98×
24Mississippi~70K0.98×
25Rhode Island~20K0.97×
26Arkansas~60K0.96×
27Delaware~20K0.96×
28Alabama~100K0.95×
29Kansas~60K0.95×
30Oklahoma~80K0.93×
31Idaho~40K0.93×
32Alaska~20K0.93×
33Pennsylvania~300K0.92×
34North Dakota~20K0.91×
35Vermont~10K0.91×
36Ohio~200K0.90×
37Tennessee~100K0.90×
38Colorado~100K0.90×
39Kentucky~90K0.90×
40South Dakota~20K0.90×
41Indiana~100K0.89×
42Montana~20K0.89×
43New Mexico~40K0.88×
44New Hampshire~30K0.88×
45Missouri~100K0.87×
46Iowa~60K0.86×
47Maine~20K0.86×
48South Carolina~100K0.85×
49West Virginia~30K0.83×
50Wisconsin~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Gift wrapping, United States
0.81×1.00×1.84×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gift wrapping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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