Rascasse Audience Intelligence

Consciousness Audience in United States

A data profile of the people who buy, follow and care about Consciousness in United States — modelled from more than twelve digital signal sources. Consciousness has an estimated audience of 24,020,579 people in United States.

#881among Topic in United States#48in Health

The average Consciousness fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Casey's General Stores, Self-awareness, with strongest over-indexing on Chuck Norris (3.77× the country average).

Demographically, the Consciousness audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consciousness fan in United States is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Chuck Norris.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consciousness profile in United States.

Audience size
24M
in United States
Gender
67.3%♀
32.7% male
Age
39.6
average years
Country rank
#1295
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consciousness fans

67.3% are female, 32.7% are male, average age 39.6.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Consciousness audience in United States
MetricValue
Female67.3%
Male32.7%
Average age39.6
Estimated audience size24,020,579
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Consciousness audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Consciousness audience comes from United States.

Worldwide audience distribution share by country for Consciousness
CountryShare
United States26.7%
Brazil5.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consciousness audience in United States is strongest.

Fig. 05

Top regions by affinity

Consciousness fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.17×
02Georgia~900K1.17×
03Alaska~60K1.16×
04Oregon~300K1.14×
05Oklahoma~300K1.12×
06Washington~500K1.11×
07Texas~2M1.09×
08Hawaii~100K1.09×
09Arizona~500K1.08×
10Louisiana~300K1.07×
11North Carolina~800K1.06×
12Virginia~600K1.06×
13Arkansas~200K1.06×
14Mississippi~200K1.05×
15Maryland~400K1.04×
16Missouri~400K1.03×
17Alabama~300K1.03×
18Utah~200K1.03×
19New Mexico~100K1.03×
20Colorado~400K1.01×
21Illinois~800K1.00×
22Tennessee~500K1.00×
23Nevada~200K1.00×
24Kansas~200K1.00×
25New York~1.5M0.99×
26Michigan~600K0.99×
27Washington, District of Columbia~70K0.99×
28Idaho~100K0.98×
29Maine~80K0.98×
30Florida~1.5M0.97×
31Indiana~400K0.97×
32South Carolina~300K0.96×
33North Dakota~50K0.96×
34Pennsylvania~800K0.95×
35Ohio~700K0.95×
36Minnesota~300K0.95×
37Kentucky~300K0.95×
38Montana~60K0.95×
39Vermont~40K0.95×
40Massachusetts~400K0.94×
41West Virginia~100K0.94×
42South Dakota~50K0.94×
43Wisconsin~300K0.93×
44Connecticut~200K0.92×
45Iowa~200K0.92×
46Nebraska~100K0.92×
47New Jersey~600K0.91×
48New Hampshire~90K0.91×
49Delaware~60K0.91×
50Rhode Island~70K0.87×
Fig. 06

Affinity by region

Affinity by region — Consciousness, United States
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consciousness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consciousness audience
#·InterestCategoryAffinity×
01Chuck NorrisMovies & TV3.77×
02Casey's General StoresFood & Beverages3.56×
03City BankBusiness & Career3.10×
04Self-awarenessHealth2.30×
05Non-alcoholic beverageFood & Beverages1.95×
06GeneticsKids & Family1.80×
07Real propertyHome & Garden1.79×
08Britney SpearsMusic & Radio1.76×
09Diane KeatonMovies & TV1.69×
10House musicMusic & Radio1.69×
11InnovationBusiness & Career1.67×
12PhilanthropyArts & Culture1.64×
13Subscription business modelShopping1.63×
14Scooby-DooMovies & TV1.61×
15Alternative medicineBusiness & Career1.59×
16Made in USABusiness & Career1.59×
17PastryFood & Beverages1.58×
18Ace HardwareHome & Garden1.57×
19High schoolBusiness & Career1.54×
20DentistryBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consciousness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consciousness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.49×
SpiritualityBALANCE1.49×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consciousness audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Social Media UsageJOY0.88×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consciousness have in United States?

Consciousness has an estimated audience of 24,020,579 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Consciousness fans?

67.3% of Consciousness fans are female, 32.7% are male, with an average age of 39.6 years.

03

Which brands do Consciousness fans like most?

Consciousness fans show strongest brand affinity for Chuck Norris (3.77×), Casey's General Stores (3.56×), and Self-awareness (2.3×) over the country average.

04

Where do Consciousness fans live in United States?

Consciousness fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Consciousness fans also like?

Beyond Consciousness itself, the audience over-indexes on Casey's General Stores (3.56×), Self-awareness (2.3×), Genetics (1.8×), and City Bank (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Consciousness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →