Rascasse Audience Intelligence

Consciousness Audience in Germany

A data profile of the people who buy, follow and care about Consciousness in Germany — modelled from more than twelve digital signal sources. Consciousness has an estimated audience of 2,960,075 people in Germany.

#1315among Topic in Germany#59in Health

The average Consciousness fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Self-awareness, Tagesschau, Beck, with strongest over-indexing on Self-awareness (3.69× the country average).

Demographically, the Consciousness audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Consciousness fan in Germany is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consciousness profile in Germany.

Audience size
3M
in Germany
Gender
67.2%♀
32.8% male
Age
40.7
average years
Country rank
#2156
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consciousness fans

67.2% are female, 32.8% are male, average age 40.7.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Consciousness audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age40.7
Estimated audience size2,960,075
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Consciousness audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4926%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Consciousness audience comes from Germany.

Worldwide audience distribution share by country for Consciousness
CountryShare
United States26.7%
Brazil5.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consciousness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Consciousness fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.63×
02Hessen~300K1.27×
03Hamburg~80K1.27×
04Bayern~500K1.12×
05Nordrhein-Westfalen~700K1.04×
06Baden-Württemberg~400K1.04×
07Bremen~30K1.04×
08Rheinland-Pfalz~100K1.00×
09Schleswig-Holstein~100K0.95×
10Niedersachsen~300K0.91×
11Sachsen~100K0.91×
12Saarland~30K0.87×
13Brandenburg~80K0.84×
14Thüringen~60K0.83×
15Sachsen-Anhalt~60K0.77×
16Mecklenburg-Vorpommern~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Consciousness, Germany
0.77×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consciousness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consciousness audience
#·InterestCategoryAffinity×
01Emily BrontëLiterature20.00×
02MartiniqueTravel & Leisure20.00×
03Nate DiazSports20.00×
04Jonathan FranzenLiterature20.00×
05Patti SmithMusic & Radio15.53×
06Smyths Toys SuperstoresShopping8.87×
07BeckMusic & Radio8.41×
08Kate BushMusic & Radio7.58×
09Italo discoMusic & Radio6.55×
10Emotional intelligenceHealth4.70×
11Self-awarenessHealth3.69×
12FocusNews2.73×
13VolunteeringPolitics & Society2.30×
14TagesschauMovies & TV2.26×
15Müller (company)Food & Beverages2.03×
16DessertsFood & Beverages1.97×
17KitchenHome & Garden1.83×
18NatureHome & Garden1.75×
19FamilyKids & Family1.58×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consciousness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consciousness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.17×
SpiritualityBALANCE1.91×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consciousness audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Luxury OrientationPREMIUM0.88×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consciousness have in Germany?

Consciousness has an estimated audience of 2,960,075 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Consciousness fans?

67.2% of Consciousness fans are female, 32.8% are male, with an average age of 40.7 years.

03

Which brands do Consciousness fans like most?

Consciousness fans show strongest brand affinity for Self-awareness (3.69×), Tagesschau (2.26×), and Beck (8.41×) over the country average.

04

Where do Consciousness fans live in Germany?

Consciousness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Consciousness fans also like?

Beyond Consciousness itself, the audience over-indexes on Tagesschau (2.26×), Beck (8.41×), Patti Smith (15.53×), and Müller (company) (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Consciousness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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