Consciousness Audience in Germany
Consciousness has an estimated audience of 2,960,075 people in Germany. 67.2% are female, 32.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Israel, Stradivarius, Scratching post, KLIX (AM).
The average Consciousness fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Israel, Stradivarius, with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the Consciousness audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Consciousness fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 40.7 |
| Estimated audience size | 2,960,075 |
Audience persona
The typical Consciousness fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 691,849 | 1.07× |
| Bayern | 546,378 | 1.15× |
| Baden-Württemberg | 434,090 | 1.07× |
| Hessen | 292,320 | 1.3× |
| Niedersachsen | 261,157 | 0.91× |
| Berlin | 237,641 | 1.8× |
| Rheinland-Pfalz | 151,889 | 1.02× |
| Sachsen | 122,464 | 0.84× |
| Schleswig-Holstein | 100,576 | 0.95× |
| Hamburg | 91,528 | 1.37× |
| Brandenburg | 68,848 | 0.75× |
| Thüringen | 49,763 | 0.66× |
| Sachsen-Anhalt | 48,859 | 0.64× |
| Mecklenburg-Vorpommern | 37,382 | 0.66× |
| Saarland | 27,437 | 0.75× |
| Bremen | 26,925 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Israel | 2.47× | Travel & Leisure |
| Stradivarius | 1.76× | Shopping |
| Scratching post | 6.14× | Pets & Animals |
| KLIX (AM) | 2.53× | Music & Radio |
| Urban horticulture | 1.59× | Home & Garden |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Time (magazine) | 1.51× | News |
| Home Delivery | 1.97× | Food & Beverages |
| Högl | 5.92× | Fashion & Accessoires |
| Esra Erol | 3.73× | Movies & TV |
| Zagreb | 2.55× | Travel & Leisure |
| Samanyolu Haber | 2.77× | Movies & TV |
| Kodi (software) | 1.72× | Technology & Electronics |
| Volvo V60 | 2.77× | Cars & Mobility |
| Google Photos | 1.61× | Technology & Electronics |
| The Hollies (Official) | 3.25× | Music & Radio |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| Preacher (comics) | 2.89× | Literature |
| Coworking | 1.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.74 |
| Mindfulness | BALANCE | 1.72 |
| Pet Ownership | JOY | 1.41 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 5.6% |
| Italy | 4.5% |
See Consciousness audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Consciousness have in Germany?
Consciousness has an estimated audience of 2,960,075 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Consciousness fans?
67.2% of Consciousness fans are female, 32.8% are male, with an average age of 40.7 years.
Which brands do Consciousness fans like most?
Consciousness fans show strongest brand affinity for Rossmann (1.72×), Israel (2.47×), and Stradivarius (1.76×) over the country average.
Where do Consciousness fans live in Germany?
Consciousness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 691,849), Bayern (reach 546,378), and Baden-Württemberg (reach 434,090). These three regions account for the largest share of the active audience.
What other brands do Consciousness fans also like?
Beyond Consciousness itself, the audience over-indexes on Israel (2.47×), Stradivarius (1.76×), Scratching post (6.14×), and KLIX (AM) (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.