A data profile of the people who buy, follow and care about Consciousness in United Kingdom — modelled from more than twelve digital signal sources. Consciousness has an estimated audience of 3,816,908 people in United Kingdom.
The average Consciousness fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Flightradar24, Hobby, with strongest over-indexing on Wikipedia (4.63× the country average).
Demographically, the Consciousness audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Consciousness fan in United Kingdom is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Consciousness profile in United Kingdom.
71.6% are female, 28.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 41.2 |
| Estimated audience size | 3,816,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Consciousness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the Consciousness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.41× | |
| 02 | Yorkshire and the Humber | ~400K | 1.27× | |
| 03 | South East | ~600K | 1.12× | |
| 04 | North East | ~200K | 1.11× | |
| 05 | Northern Ireland | ~100K | 1.09× | |
| 06 | Scotland | ~300K | 0.99× | |
| 07 | Wales | ~200K | 0.98× | |
| 08 | England | ~3M | 0.94× | |
| 09 | South West | ~300K | 0.91× | |
| 10 | East of England | ~300K | 0.87× | |
| 11 | East Midlands | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.55× |
The strongest cross-interests of the Consciousness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 6.65× | ||
| 02 | Anna Faris | Movies & TV | 6.65× | ||
| 03 | Wikipedia | Internet & Social Media | 4.63× | ||
| 04 | Adoption | Kids & Family | 3.70× | ||
| 05 | Sketch comedy | Movies & TV | 3.14× | ||
| 06 | Political science | Business & Career | 2.79× | ||
| 07 | Satire | Literature | 2.75× | ||
| 08 | Risk management | Business & Career | 2.64× | ||
| 09 | Philanthropy | Arts & Culture | 2.30× | ||
| 10 | Self-awareness | Health | 2.28× | ||
| 11 | Refrigerator | Home & Garden | 2.13× | ||
| 12 | Mother's Day | Kids & Family | 2.10× | ||
| 13 | Volunteering | Politics & Society | 2.08× | ||
| 14 | Genetics | Kids & Family | 2.08× | ||
| 15 | Hobby | Home & Garden | 2.05× | ||
| 16 | Esso | Cars & Mobility | 1.80× | ||
| 17 | Internet & Social Media | 1.65× | |||
| 18 | Politics | Politics & Society | 1.64× | ||
| 19 | Distilled beverage | Food & Beverages | 1.64× | ||
| 20 | William Hill (bookmaker) | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.87× | |
| Spirituality | BALANCE | 1.54× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× |
Consciousness has an estimated audience of 3,816,908 people in United Kingdom, concentrated in England and South East.
71.6% of Consciousness fans are female, 28.4% are male, with an average age of 41.2 years.
Consciousness fans show strongest brand affinity for Wikipedia (4.63×), Flightradar24 (6.65×), and Hobby (2.05×) over the country average.
Consciousness fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Consciousness itself, the audience over-indexes on Flightradar24 (6.65×), Hobby (2.05×), Adoption (3.7×), and Satire (2.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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