A data profile of the people who buy, follow and care about Consciousness in Brazil — modelled from more than twelve digital signal sources. Consciousness has an estimated audience of 5,062,305 people in Brazil.
Consciousness has an estimated audience of 5,062,305 people in Brazil. 73.3% are female, 26.7% are male, average age 38.6. Top brand affinities: Instagram, Medicine, Rock music, Rick and Morty, Borussia Dortmund.
Top brand affinities include Instagram, Medicine, Rock music, with strongest over-indexing on Instagram (1.6× the country average).
Demographically, the Consciousness audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Consciousness fan in Brazil is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Instagram.
The key figures that characterise the Consciousness profile in Brazil.
73.3% are female, 26.7% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 38.6 |
| Estimated audience size | 5,062,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Consciousness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 5.6% |
| Italy | 4.5% |
The strongest cross-interests of the Consciousness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 4.09× | ||
| 02 | Maria Bethânia | Music & Radio | 4.09× | ||
| 03 | Toy Story (franchise) | Movies & TV | 4.09× | ||
| 04 | Gal Costa | Music & Radio | 4.09× | ||
| 05 | Tim Maia | Music & Radio | 4.09× | ||
| 06 | Prince (musician) | Music & Radio | 4.09× | ||
| 07 | Elizabeth Olsen | Movies & TV | 4.09× | ||
| 08 | Philippe Coutinho | Sports | 3.99× | ||
| 09 | Germany | Travel & Leisure | 3.73× | ||
| 10 | Rick and Morty | Movies & TV | 3.64× | ||
| 11 | Rita Lee | Music & Radio | 2.47× | ||
| 12 | Spanish language | Politics & Society | 2.32× | ||
| 13 | Michael Jackson | Music & Radio | 1.72× | ||
| 14 | Medicine | Business & Career | 1.68× | ||
| 15 | BTS | Music & Radio | 1.67× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | Rock music | Music & Radio | 1.60× | ||
| 18 | Pop music | Music & Radio | 1.58× | ||
| 19 | Hip hop music | Music & Radio | 1.56× | ||
| 20 | Dafiti | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.75× | |
| Individualism | JOY | 1.45× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Urban Lifestyle | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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