A data profile of the people who buy, follow and care about Consciousness in Italy — modelled from more than twelve digital signal sources. Consciousness has an estimated audience of 4,068,491 people in Italy.
Consciousness has an estimated audience of 4,068,491 people in Italy. 68.6% are female, 31.4% are male, average age 42.7. Top brand affinities: SuperEnalotto, Wikipedia, Satire, Singer-songwriter, WhatsApp.
Top brand affinities include SuperEnalotto, Wikipedia, Satire, with strongest over-indexing on SuperEnalotto (6.15× the country average).
Demographically, the Consciousness audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Consciousness fan in Italy is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Consciousness profile in Italy.
68.6% are female, 31.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 42.7 |
| Estimated audience size | 4,068,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Consciousness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 5.6% |
| Italy | 4.5% |
The strongest cross-interests of the Consciousness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 6.15× | ||
| 02 | Audrey Hepburn | Movies & TV | 6.15× | ||
| 03 | Marlon Brando | Movies & TV | 6.15× | ||
| 04 | Jane Fonda | Movies & TV | 6.15× | ||
| 05 | New Testament | Politics & Society | 5.55× | ||
| 06 | Wikipedia | Internet & Social Media | 5.45× | ||
| 07 | Satire | Literature | 3.96× | ||
| 08 | Rose | Home & Garden | 3.46× | ||
| 09 | General practitioner | Health | 2.78× | ||
| 10 | Self-awareness | Health | 2.72× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.57× | ||
| 12 | Mediaset | Technology & Electronics | 2.42× | ||
| 13 | Singer-songwriter | Music & Radio | 2.37× | ||
| 14 | Volunteering | Politics & Society | 2.27× | ||
| 15 | Genetics | Kids & Family | 2.22× | ||
| 16 | Milk | Food & Beverages | 1.88× | ||
| 17 | Internet & Social Media | 1.72× | |||
| 18 | Confectionery | Food & Beverages | 1.67× | ||
| 19 | Politics | Politics & Society | 1.55× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.99× | |
| Spirituality | BALANCE | 1.52× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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