Rascasse Audience Intelligence

Matchmaking Audience in United States

A data profile of the people who buy, follow and care about Matchmaking in United States — modelled from more than twelve digital signal sources. Matchmaking has an estimated audience of 2,319,266 people in United States.

#5849among Topic in United States#284in Kids & Family

The average Matchmaking fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online dating service, Diane Keaton, Al Pacino, with strongest over-indexing on Online dating service (12× the country average).

Demographically, the Matchmaking audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matchmaking fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Online dating service.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matchmaking profile in United States.

Audience size
2.3M
in United States
Gender
42.2%♀
57.8% male
Age
43.2
average years
Country rank
#12652
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matchmaking fans

42.2% are female, 57.8% are male, average age 43.2.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Matchmaking audience in United States
MetricValue
Female42.2%
Male57.8%
Average age43.2
Estimated audience size2,319,266
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Matchmaking audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3918%
40-4926%
50+28%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Matchmaking audience comes from United States.

Worldwide audience distribution share by country for Matchmaking
CountryShare
United States32.0%
Brazil5.7%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matchmaking audience in United States is strongest.

Fig. 05

Top regions by affinity

Matchmaking fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.65×
02Wyoming~5K1.50×
03Ohio~100K1.45×
04Tennessee~70K1.45×
05California~400K1.41×
06New York~200K1.34×
07New Jersey~80K1.29×
08Colorado~50K1.24×
09Florida~200K1.21×
10Texas~200K1.11×
11Utah~20K1.11×
12Virginia~60K1.09×
13Maryland~40K1.09×
14Connecticut~30K1.08×
15Washington~50K1.06×
16Washington, District of Columbia~7K1.06×
17Massachusetts~50K1.03×
18Minnesota~30K1.02×
19Kansas~20K1.02×
20Arizona~50K1.00×
21North Carolina~70K0.97×
22Nevada~20K0.97×
23New Hampshire~9K0.97×
24Montana~6K0.97×
25Alaska~5K0.97×
26Hawaii~10K0.96×
27Pennsylvania~70K0.95×
28Illinois~70K0.95×
29Georgia~70K0.95×
30Maine~8K0.95×
31South Dakota~5K0.95×
32North Dakota~4K0.94×
33Wisconsin~30K0.93×
34Idaho~10K0.93×
35Rhode Island~7K0.93×
36Delaware~6K0.93×
37Indiana~40K0.92×
38Kentucky~30K0.92×
39New Mexico~10K0.92×
40Arkansas~20K0.90×
41Mississippi~20K0.90×
42West Virginia~10K0.90×
43Missouri~30K0.89×
44Michigan~50K0.88×
45South Carolina~30K0.88×
46Iowa~20K0.88×
47Oklahoma~20K0.87×
48Nebraska~10K0.87×
49Alabama~30K0.86×
50Louisiana~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Matchmaking, United States
0.84×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matchmaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matchmaking audience
#·InterestCategoryAffinity×
01Alec BaldwinMovies & TV15.40×
02Online dating serviceInternet & Social Media12.00×
03Bubble ShooterGames10.19×
04Boardwalk EmpireMovies & TV9.33×
05Fogo de ChãoFood & Beverages8.50×
06The DepartedMovies & TV7.25×
07International educationBusiness & Career7.09×
08Al PacinoMovies & TV6.96×
09Online gamblingGames6.33×
10Marlon BrandoMovies & TV6.02×
11India national cricket teamSports5.53×
12Diane KeatonMovies & TV4.73×
13Chat roomInternet & Social Media4.21×
14Online chatTechnology & Electronics4.12×
15Kelley Blue BookMovies & TV3.71×
16PandoraFashion & Accessoires3.34×
17Twin PeaksMovies & TV3.14×
18DatingKids & Family2.17×
19Enterprise Rent-A-CarCars & Mobility1.98×
20Vehicle insuranceCars & Mobility1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matchmaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matchmaking audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Quality AwarenessPREMIUM1.71×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matchmaking audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
CreativityOPEN0.83×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matchmaking have in United States?

Matchmaking has an estimated audience of 2,319,266 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matchmaking fans?

42.2% of Matchmaking fans are female, 57.8% are male, with an average age of 43.2 years.

03

Which brands do Matchmaking fans like most?

Matchmaking fans show strongest brand affinity for Online dating service (12×), Diane Keaton (4.73×), and Al Pacino (6.96×) over the country average.

04

Where do Matchmaking fans live in United States?

Matchmaking fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Matchmaking fans also like?

Beyond Matchmaking itself, the audience over-indexes on Diane Keaton (4.73×), Al Pacino (6.96×), Kelley Blue Book (3.71×), and Alec Baldwin (15.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Matchmaking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matchmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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