Matchmaking Audience in United States
Matchmaking has an estimated audience of 2,319,266 people in United States. 42.2% are female, 57.8% are male, average age 43.2. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, CarGurus.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (6.33× the country average). Demographically, the Matchmaking audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Matchmaking fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 43.2 |
| Estimated audience size | 2,319,266 |
Audience persona
The typical Matchmaking fan in United States is more male, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 6.33× | Internet & Social Media |
| Capital One | 6.39× | Business & Career |
| Indeed.com | 6.17× | Business & Career |
| Enterprise Rent-A-Car | 6.86× | Cars & Mobility |
| CarGurus | 6.1× | Cars & Mobility |
| Google News | 6× | News |
| Circle K | 7.12× | Shopping |
| Diane Keaton | 6.17× | Movies & TV |
| Beetlejuice | 4.34× | Movies & TV |
| DeviantArt | 6.18× | Internet & Social Media |
| Online dating service | 10.87× | Internet & Social Media |
| Aaron Rodgers | 5.45× | Sports |
| AccuWeather | 5.07× | Home & Garden |
| ICloud | 7.36× | Technology & Electronics |
| Kelley Blue Book | 5.52× | Movies & TV |
| Twin Peaks | 6.15× | Movies & TV |
| Khan Academy | 5.91× | Business & Career |
| Apple Store | 5.36× | Shopping |
| Bruce Willis | 4.89× | Movies & TV |
| Al Pacino | 8.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.56 |
| Mindfulness | BALANCE | 1.26 |
| Extroversion | THRILL | 1.13 |
| Risk Appetite | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Brazil | 5.7% |
| India | 4.8% |
See Matchmaking audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matchmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.