A data profile of the people who buy, follow and care about Bernie Parent in United States — modelled from more than twelve digital signal sources. Bernie Parent has an estimated audience of 412,500 people in United States.
The average Bernie Parent fan in United States is 52.7 years old, more male, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, New Jersey, Florida.
Top brand affinities include Philadelphia Flyers, Philadelphia Phillies, NHL, with strongest over-indexing on Philadelphia Flyers (35.2× the country average).
Demographically, the Bernie Parent audience skews more male with an average age of 52.7, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bernie Parent fan in United States is more male, around 52.7 years old, with strong Career Orientation tendencies and a notable affinity for Philadelphia Flyers.
The key figures that characterise the Bernie Parent profile in United States.
10.0% are female, 90.0% are male, average age 52.7.
| Metric | Value |
|---|---|
| Female | 10.0% |
| Male | 90.0% |
| Average age | 52.7 |
| Estimated audience size | 412,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 0% | |
| 30-39 | 13% | |
| 40-49 | 37% | |
| 50+ | 50% |
Where the Bernie Parent audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~100K | 10.91× | |
| 02 | Delaware | ~10K | 9.70× | |
| 03 | New Jersey | ~70K | 6.94× | |
| 04 | Massachusetts | ~9K | 1.17× | |
| 05 | New Hampshire | ~2K | 1.08× | |
| 06 | Vermont | <1K | 1.06× | |
| 07 | Washington, District of Columbia | ~1K | 1.00× | |
| 08 | Rhode Island | ~1K | 0.99× | |
| 09 | Alaska | <1K | 0.98× | |
| 10 | Maine | ~1K | 0.96× | |
| 11 | North Dakota | <1K | 0.95× | |
| 12 | South Dakota | <1K | 0.93× | |
| 13 | Maryland | ~6K | 0.91× | |
| 14 | Montana | <1K | 0.89× | |
| 15 | Connecticut | ~3K | 0.86× | |
| 16 | West Virginia | ~1K | 0.83× | |
| 17 | Hawaii | ~1K | 0.83× | |
| 18 | New York | ~20K | 0.82× | |
| 19 | Idaho | ~2K | 0.82× | |
| 20 | Arkansas | ~3K | 0.81× | |
| 21 | Mississippi | ~3K | 0.81× | |
| 22 | Nebraska | ~2K | 0.80× | |
| 23 | New Mexico | ~2K | 0.80× | |
| 24 | Florida | ~20K | 0.77× | |
| 25 | South Carolina | ~4K | 0.77× | |
| 26 | Kansas | ~2K | 0.76× | |
| 27 | Iowa | ~2K | 0.73× | |
| 28 | Louisiana | ~4K | 0.71× | |
| 29 | Oklahoma | ~3K | 0.71× | |
| 30 | Utah | ~2K | 0.70× | |
| 31 | Virginia | ~6K | 0.69× | |
| 32 | Kentucky | ~3K | 0.68× | |
| 33 | Alabama | ~4K | 0.67× | |
| 34 | Nevada | ~2K | 0.66× | |
| 35 | Michigan | ~7K | 0.65× | |
| 36 | Oregon | ~3K | 0.65× | |
| 37 | Minnesota | ~3K | 0.63× | |
| 38 | North Carolina | ~7K | 0.60× | |
| 39 | Wisconsin | ~3K | 0.60× | |
| 40 | Missouri | ~4K | 0.59× | |
| 41 | Indiana | ~4K | 0.58× | |
| 42 | Colorado | ~3K | 0.58× | |
| 43 | Tennessee | ~4K | 0.57× | |
| 44 | Arizona | ~4K | 0.56× | |
| 45 | Washington | ~4K | 0.52× | |
| 46 | Illinois | ~7K | 0.51× | |
| 47 | Ohio | ~6K | 0.50× | |
| 48 | Georgia | ~6K | 0.47× | |
| 49 | Texas | ~10K | 0.32× | |
| 50 | California | ~10K | 0.30× |
The strongest cross-interests of the Bernie Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philadelphia Flyers | Sports | 35.20× | ||
| 02 | Philadelphia Phillies | Sports | 23.59× | ||
| 03 | Bruce Springsteen | Music & Radio | 7.24× | ||
| 04 | Ice skating | Sports | 6.58× | ||
| 05 | Boston Bruins | Sports | 6.54× | ||
| 06 | NHL | Sports | 6.35× | ||
| 07 | Philadelphia 76ers | Sports | 4.79× | ||
| 08 | Philadelphia Eagles | Sports | 4.37× | ||
| 09 | Ice hockey | Sports | 3.81× | ||
| 10 | Rail transport | Travel & Leisure | 3.40× | ||
| 11 | Pub | Food & Beverages | 3.28× | ||
| 12 | Dunkin' Donuts | Food & Beverages | 2.45× | ||
| 13 | Hard rock | Music & Radio | 2.04× | ||
| 14 | WWE | Sports | 1.81× | ||
| 15 | Swimming | Sports | 1.75× | ||
| 16 | Donald Trump | Politics & Society | 1.65× | ||
| 17 | Nonprofit organization | Politics & Society | 1.63× | ||
| 18 | Theme parks | Travel & Leisure | 1.59× | ||
| 19 | CNN | Movies & TV | 1.53× | ||
| 20 | EBay | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.71× | |
| Tradition | CONSERVATISM | 1.31× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.33× | |
| Mindfulness | BALANCE | 0.36× | |
| Sustainability | BALANCE | 0.42× |
Bernie Parent has an estimated audience of 412,500 people in United States, concentrated in Pennsylvania and New Jersey.
10.0% of Bernie Parent fans are female, 90.0% are male, with an average age of 52.7 years.
Bernie Parent fans show strongest brand affinity for Philadelphia Flyers (35.2×), Philadelphia Phillies (23.59×), and NHL (6.35×) over the country average.
Bernie Parent fans in United States are most concentrated in Pennsylvania (reach ~100K), New Jersey (reach ~70K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Bernie Parent itself, the audience over-indexes on Philadelphia Phillies (23.59×), NHL (6.35×), Philadelphia Eagles (4.37×), and Ice hockey (3.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bernie Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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