Bernie Parent Audience in United States

Bernie Parent logo

Bernie Parent has an estimated audience of 384,512 people in United States. 10.0% are female, 90.0% are male, average age 52.7. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Alaska, Google Wallet, Graham Greene (actor), Consequence (rapper), Jack White.

The average Bernie Parent fan in United States is 52.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Alaska, Google Wallet, Graham Greene (actor), with strongest over-indexing on Alaska (8.38× the country average). Demographically, the Bernie Parent audience skews more male with an average age of 52.7, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Cycling

Demographics of Bernie Parent fans

Demographic split for Bernie Parent audience in United States
MetricValue
Female10.0%
Male90.0%
Average age52.7
Estimated audience size384,512

Audience persona

The typical Bernie Parent fan in United States is more male, around 52.7 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Bernie Parent in United States
RegionReachAffinity
Pennsylvania107,6568.31×
New Jersey49,8085.09×
New York21,7081.01×
Florida21,0740.81×
Massachusetts10,7821.42×
California9,8190.23×
Texas6,4470.2×
Illinois6,2190.49×
Michigan5,8550.58×
Delaware5,6635.34×
Virginia5,6130.6×
Maryland5,5850.84×
North Carolina5,5360.48×
Ohio4,8700.41×
Georgia3,7520.32×
South Carolina3,6660.63×
Connecticut3,5470.92×
Arizona3,3300.42×
Minnesota3,2520.59×
Indiana2,8780.41×
Colorado2,5850.43×
Missouri2,4020.39×
Washington2,3560.31×
Tennessee2,2570.29×
New Hampshire2,0351.34×
Wisconsin1,7290.3×
Alabama1,6150.3×
Mississippi1,5610.49×
Nevada1,5470.42×
Rhode Island1,4531.19×
Louisiana1,3880.28×
Arkansas1,3870.44×
Oklahoma1,3560.32×
Kentucky1,3350.28×
West Virginia1,2890.72×
Alaska1,2861.56×
Maine1,2810.93×
Hawaii1,2320.75×
Kansas1,1900.39×
Idaho1,1900.62×
Oregon1,1880.27×
Utah1,1800.34×
Washington, District of Columbia1,1601×
Iowa1,1300.36×
Montana1,1211.05×
South Dakota1,1071.25×
Vermont1,0931.62×
North Dakota1,0771.36×
Wyoming1,0431.83×
Nebraska1,0400.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bernie Parent audience
BrandAffinityCategory
Alaska8.38×Travel & Leisure
Google Wallet33.82×Technology & Electronics
Graham Greene (actor)2.76×
Consequence (rapper)2.38×Music & Radio
Jack White1.63×Movies & TV
henry louis gates jr9.39×Movies & TV
Eindhoven1.57×Travel & Leisure
Enfamil1.5×Kids & Family
Shelby Foote2.02×Literature
Hollister, California2.4×Travel & Leisure
Davos2.52×Travel & Leisure
Aleksander Barkov, Jr.1.73×Sports
Riffle2.75×Politics & Society
100 metres hurdles2.06×Sports
Pyrite1.73×Business & Career
Assassin's Creed II: Discovery3.26×Games
Silverpoint1.92×
Astellas Pharma1.57×Health
Ash Williams1.62×Games
Minestrone1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bernie Parent audience
TraitClusterScore
Community OrientationOPEN1.3
Career OrientationPOWER1.25
Convenience OrientationPREMIUM1.16
IndividualismJOY1.14
TraditionCONSERVATISM1.13
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Bernie Parent
CountryShare
United States98.5%
Germany1.2%
Italy0.3%

See Bernie Parent audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Bernie Parent have in United States?

Bernie Parent has an estimated audience of 384,512 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Bernie Parent fans?

10.0% of Bernie Parent fans are female, 90.0% are male, with an average age of 52.7 years.

Which brands do Bernie Parent fans like most?

Bernie Parent fans show strongest brand affinity for Alaska (8.38×), Google Wallet (33.82×), and Graham Greene (actor) (2.76×) over the country average.

Where do Bernie Parent fans live in United States?

Bernie Parent fans in United States are most concentrated in Pennsylvania (reach 107,656), New Jersey (reach 49,808), and New York (reach 21,708). These three regions account for the largest share of the active audience.

What other brands do Bernie Parent fans also like?

Beyond Bernie Parent itself, the audience over-indexes on Google Wallet (33.82×), Graham Greene (actor) (2.76×), Consequence (rapper) (2.38×), and Jack White (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bernie Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.