Philadelphia County, Pennsylvania Audience in United States

Philadelphia County, Pennsylvania logo

Philadelphia County, Pennsylvania has an estimated audience of 925,101 people in United States. 56.0% are female, 44.0% are male, average age 42.4. Top regions: Pennsylvania, California, New York. Top brand affinities: Google Wallet, Minnesota, WGN-TV, Google Analytics, CAC 40.

The average Philadelphia County, Pennsylvania fan in United States is 42.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Google Wallet, Minnesota, WGN-TV, with strongest over-indexing on Google Wallet (23.18× the country average). Demographically, the Philadelphia County, Pennsylvania audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Philadelphia County, Pennsylvania fans

Demographic split for Philadelphia County, Pennsylvania audience in United States
MetricValue
Female56.0%
Male44.0%
Average age42.4
Estimated audience size925,101

Audience persona

The typical Philadelphia County, Pennsylvania fan in United States is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Philadelphia County, Pennsylvania in United States
RegionReachAffinity
Pennsylvania167,5705.38×
California86,8110.85×
New York76,4571.48×
Texas66,5530.84×
Florida58,4590.93×
New Jersey57,3762.44×
Virginia30,2271.34×
Illinois27,8710.9×
Ohio25,9750.91×
Georgia25,7980.91×
North Carolina25,6140.92×
Maryland24,9231.57×
Massachusetts22,4001.23×
Michigan19,5270.81×
Washington16,2670.88×
Tennessee14,9830.81×
Indiana12,9120.76×
Colorado11,8570.81×
Arizona11,5160.61×
Missouri11,4210.77×
South Carolina10,9550.79×
Minnesota10,5470.8×
Connecticut10,4851.13×
Wisconsin9,7640.7×
Louisiana8,9650.75×
Kentucky8,5060.73×
Oregon7,9380.75×
Alabama7,4520.58×
Mississippi7,0310.92×
Delaware6,9332.72×
Oklahoma6,8260.66×
Nevada6,7480.75×
Utah6,1630.74×
Washington, District of Columbia5,9722.15×
Kansas5,5930.77×
Iowa5,0530.66×
Arkansas4,9130.64×
West Virginia3,3820.79×
Nebraska2,9990.65×
New Hampshire2,9480.81×
New Mexico2,9380.63×
Idaho2,8540.62×
Maine2,8450.86×
Rhode Island2,7240.93×
Hawaii2,6890.68×
Montana1,4890.58×
Vermont1,4660.9×
South Dakota1,2060.56×
North Dakota1,0990.58×
Alaska9430.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia County, Pennsylvania audience
BrandAffinityCategory
Google Wallet23.18×Technology & Electronics
Minnesota1.77×Travel & Leisure
WGN-TV2.41×Movies & TV
Google Analytics2.04×Internet & Social Media
CAC 402.08×Business & Career
Necktie1.96×Fashion & Accessoires
Colorado River2.42×Travel & Leisure
Cachorro1.59×Pets & Animals
Graham Greene (actor)1.76×
Biblical inspiration2.37×Politics & Society
Mariel Hemingway2.69×Fashion & Accessoires
Golden Gate7.99×Games
Sin Embargo MX5.52×News
War on Terror1.63×Politics & Society
Boracay1.97×Travel & Leisure
Rajasthan3.37×Travel & Leisure
henry louis gates jr5.85×Movies & TV
Jonathan Davis1.86×Music & Radio
Brookside2.39×Movies & TV
Bulacan2.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia County, Pennsylvania audience
TraitClusterScore
Design AffinityPREMIUM1.38
Risk AppetiteTHRILL1.34
Career OrientationPOWER1.31
Urban LifestyleOPEN1.26
IndulgenceJOY1.26
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia County, Pennsylvania
CountryShare
United States54.6%
Germany44.9%
Brazil0.5%

See Philadelphia County, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Philadelphia County, Pennsylvania have in United States?

Philadelphia County, Pennsylvania has an estimated audience of 925,101 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Philadelphia County, Pennsylvania fans?

56.0% of Philadelphia County, Pennsylvania fans are female, 44.0% are male, with an average age of 42.4 years.

Which brands do Philadelphia County, Pennsylvania fans like most?

Philadelphia County, Pennsylvania fans show strongest brand affinity for Google Wallet (23.18×), Minnesota (1.77×), and WGN-TV (2.41×) over the country average.

Where do Philadelphia County, Pennsylvania fans live in United States?

Philadelphia County, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 167,570), California (reach 86,811), and New York (reach 76,457). These three regions account for the largest share of the active audience.

What other brands do Philadelphia County, Pennsylvania fans also like?

Beyond Philadelphia County, Pennsylvania itself, the audience over-indexes on Minnesota (1.77×), WGN-TV (2.41×), Google Analytics (2.04×), and CAC 40 (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia County, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.