Canadian Broadcasting Corporation Audience in Canada

Canadian Broadcasting Corporation logo

Canadian Broadcasting Corporation has an estimated audience of 7,145,081 people in Canada. 55.6% are female, 44.4% are male, average age 41.3. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Ice Hockey World Championships, Real property, Hardware store, Sustainable energy, YouTube Music.

The average Canadian Broadcasting Corporation fan in Canada is 41.3 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Ice Hockey World Championships, Real property, Hardware store, with strongest over-indexing on Ice Hockey World Championships (1.52× the country average). Demographically, the Canadian Broadcasting Corporation audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Canadian Broadcasting Corporation fans

Demographic split for Canadian Broadcasting Corporation audience in Canada
MetricValue
Female55.6%
Male44.4%
Average age41.3
Estimated audience size7,145,081

Audience persona

The typical Canadian Broadcasting Corporation fan in Canada is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Ice Hockey World Championships.

Top regions in Canada

Top regions ranked by reach for Canadian Broadcasting Corporation in Canada
RegionReachAffinity
Quebec3,749,0972.19×
Ontario3,317,5531.11×
British Columbia857,6990.8×
Alberta668,5570.76×
Manitoba255,1360.95×
Nova Scotia216,1751.01×
Saskatchewan202,9850.9×
New Brunswick164,2611.0×
Newfoundland and Labrador103,7170.95×
Prince Edward Island35,1351.0×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canadian Broadcasting Corporation audience
BrandAffinityCategory
Ice Hockey World Championships1.52×Sports
Real property2.17×Home & Garden
Hardware store1.52×Home & Garden
Sustainable energy2.19×Home & Garden
YouTube Music1.67×Internet & Social Media
Renewable energy1.88×Business & Career
Innovation1.5×Business & Career
Tabloid (newspaper format)1.74×Literature
Convenience store1.64×Food & Beverages
Hypermarket1.72×Shopping
Brock Lesnar3.13×Sports
Bored Panda1.91×Internet & Social Media
Bruce Willis1.54×Movies & TV
Tampa Bay Lightning1.73×Sports
Non-alcoholic beverage1.67×Food & Beverages
Blanket1.63×Home & Garden
Vince McMahon3.13×Sports
NATO3.13×Politics & Society
The New York Times1.57×News
Google Earth1.98×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canadian Broadcasting Corporation audience
TraitClusterScore
SustainabilityBALANCE1.47
Convenience OrientationPREMIUM1.4
IndividualismJOY1.25
TraditionCONSERVATISM1.21
Quality AwarenessPREMIUM1.16
SpiritualityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Canadian Broadcasting Corporation
CountryShare
Canada60.8%
United States8.0%
China3.5%

See Canadian Broadcasting Corporation audiences in other countries

More Movies & TV audiences in Canada

Frequently asked questions

How many fans does Canadian Broadcasting Corporation have in Canada?

Canadian Broadcasting Corporation has an estimated audience of 7,145,081 people in Canada, concentrated in Quebec and Ontario.

What is the gender split and age of Canadian Broadcasting Corporation fans?

55.6% of Canadian Broadcasting Corporation fans are female, 44.4% are male, with an average age of 41.3 years.

Which brands do Canadian Broadcasting Corporation fans like most?

Canadian Broadcasting Corporation fans show strongest brand affinity for Ice Hockey World Championships (1.52×), Real property (2.17×), and Hardware store (1.52×) over the country average.

Where do Canadian Broadcasting Corporation fans live in Canada?

Canadian Broadcasting Corporation fans in Canada are most concentrated in Quebec (reach 3,749,097), Ontario (reach 3,317,553), and British Columbia (reach 857,699). These three regions account for the largest share of the active audience.

What other brands do Canadian Broadcasting Corporation fans also like?

Beyond Canadian Broadcasting Corporation itself, the audience over-indexes on Real property (2.17×), Hardware store (1.52×), Sustainable energy (2.19×), and YouTube Music (1.67×) compared to the Canada average.

How to read this data

Audience size is the estimated number of people in Canada who actively search for Canadian Broadcasting Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.