A data profile of the people who buy, follow and care about Canadian Broadcasting Corporation in Canada — modelled from more than twelve digital signal sources. Canadian Broadcasting Corporation has an estimated audience of 7,075,787 people in Canada.
The average Canadian Broadcasting Corporation fan in Canada is 41.3 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Ice Hockey World Championships, Real property, Hardware store, with strongest over-indexing on Ice Hockey World Championships (1.52× the country average).
Demographically, the Canadian Broadcasting Corporation audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Canadian Broadcasting Corporation fan in Canada is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Canadian Broadcasting Corporation profile in Canada.
55.6% are female, 44.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 41.3 |
| Estimated audience size | 7,075,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Canadian Broadcasting Corporation audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 62.1% |
| United States | 8.2% |
| China | 3.6% |
Where the Canadian Broadcasting Corporation audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3.5M | 2.19× | |
| 02 | Ontario | ~3.5M | 1.11× | |
| 03 | Nova Scotia | ~200K | 1.01× | |
| 04 | New Brunswick | ~200K | 1.00× | |
| 05 | Prince Edward Island | ~40K | 1.00× | |
| 06 | Manitoba | ~300K | 0.95× | |
| 07 | Newfoundland and Labrador | ~100K | 0.95× | |
| 08 | Saskatchewan | ~200K | 0.90× | |
| 09 | British Columbia | ~900K | 0.80× | |
| 10 | Alberta | ~700K | 0.76× |
The strongest cross-interests of the Canadian Broadcasting Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brock Lesnar | Sports | 3.13× | ||
| 02 | NATO | Politics & Society | 3.13× | ||
| 03 | Vince McMahon | Sports | 3.13× | ||
| 04 | Sustainable energy | Home & Garden | 2.19× | ||
| 05 | Real property | Home & Garden | 2.17× | ||
| 06 | Google Earth | Internet & Social Media | 1.98× | ||
| 07 | Bored Panda | Internet & Social Media | 1.91× | ||
| 08 | Renewable energy | Business & Career | 1.88× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.74× | ||
| 10 | Tampa Bay Lightning | Sports | 1.73× | ||
| 11 | Hypermarket | Shopping | 1.72× | ||
| 12 | YouTube Music | Internet & Social Media | 1.67× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 14 | Convenience store | Food & Beverages | 1.64× | ||
| 15 | Blanket | Home & Garden | 1.63× | ||
| 16 | The New York Times | News | 1.57× | ||
| 17 | Bruce Willis | Movies & TV | 1.54× | ||
| 18 | Ice Hockey World Championships | Sports | 1.52× | ||
| 19 | Hardware store | Home & Garden | 1.52× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.47× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Canadian Broadcasting Corporation has an estimated audience of 7,075,787 people in Canada, concentrated in Quebec and Ontario.
55.6% of Canadian Broadcasting Corporation fans are female, 44.4% are male, with an average age of 41.3 years.
Canadian Broadcasting Corporation fans show strongest brand affinity for Ice Hockey World Championships (1.52×), Real property (2.17×), and Hardware store (1.52×) over the country average.
Canadian Broadcasting Corporation fans in Canada are most concentrated in Quebec (reach ~3.5M), Ontario (reach ~3.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Canadian Broadcasting Corporation itself, the audience over-indexes on Real property (2.17×), Hardware store (1.52×), Sustainable energy (2.19×), and YouTube Music (1.67×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Canadian Broadcasting Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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