Netflix Audience in Canada
Netflix has an estimated audience of 6,172,943 people in Canada. 54.8% are female, 45.2% are male, average age 37.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Catherine O'Hara, Handmade Crafts, DVD, Beauty & Fashion, Natalie Portman.
The average Netflix fan in Canada is 37.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Catherine O'Hara, Handmade Crafts, DVD, with strongest over-indexing on Catherine O'Hara (1.55× the country average). Demographically, the Netflix audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Netflix fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 37.6 |
| Estimated audience size | 6,172,943 |
Audience persona
The typical Netflix fan in Canada is balanced, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Catherine O'Hara.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,203,497 | 1.24× |
| Quebec | 2,090,112 | 1.41× |
| British Columbia | 1,136,137 | 1.23× |
| Alberta | 823,713 | 1.08× |
| Manitoba | 197,619 | 0.86× |
| Saskatchewan | 175,441 | 0.9× |
| Nova Scotia | 168,701 | 0.92× |
| New Brunswick | 139,233 | 0.98× |
| Newfoundland and Labrador | 70,215 | 0.75× |
| Prince Edward Island | 19,606 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catherine O'Hara | 1.55× | Movies & TV |
| Handmade Crafts | 1.51× | Kids & Family |
| DVD | 1.56× | Movies & TV |
| Beauty & Fashion | 1.52× | Beauty & Wellness |
| Natalie Portman | 1.64× | Movies & TV |
| Blu-ray Disc | 1.6× | Technology & Electronics |
| Web fiction | 1.76× | Literature |
| Sadie Sink | 1.53× | Movies & TV |
| Warriors (novel series) | 1.79× | Literature |
| Julia Roberts | 1.57× | Movies & TV |
| Lindsay Lohan | 1.57× | Movies & TV |
| DIY & Craft Ideas | 1.72× | Home & Garden |
| Animal Crossing | 2.17× | Games |
| Stephen Colbert | 1.53× | Movies & TV |
| Kristen Bell | 1.58× | Movies & TV |
| Shia LaBeouf | 1.53× | Movies & TV |
| David Harbour | 1.68× | Movies & TV |
| Helen Mirren | 1.59× | Movies & TV |
| Don Cherry | 1.52× | Music & Radio |
| Black Mirror (TV series) | 1.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.44 |
| Individualism | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.12 |
| Urban Lifestyle | OPEN | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.9% |
| China | 4.9% |
See Netflix audiences in other countries
More TV / music streaming audiences in Canada
- Spotify (9,322,037)
- YouTube Music (3,453,010)
- Apple TV (2,830,244)
- Amazon Prime Video (2,278,304)
- Apple Music (2,134,912)
Frequently asked questions
How many fans does Netflix have in Canada?
Netflix has an estimated audience of 6,172,943 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Netflix fans?
54.8% of Netflix fans are female, 45.2% are male, with an average age of 37.6 years.
Which brands do Netflix fans like most?
Netflix fans show strongest brand affinity for Catherine O'Hara (1.55×), Handmade Crafts (1.51×), and DVD (1.56×) over the country average.
Where do Netflix fans live in Canada?
Netflix fans in Canada are most concentrated in Ontario (reach 3,203,497), Quebec (reach 2,090,112), and British Columbia (reach 1,136,137). These three regions account for the largest share of the active audience.
What other brands do Netflix fans also like?
Beyond Netflix itself, the audience over-indexes on Handmade Crafts (1.51×), DVD (1.56×), Beauty & Fashion (1.52×), and Natalie Portman (1.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.