A data profile of the people who buy, follow and care about Netflix in Canada — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 6,101,298 people in Canada.
The average Netflix fan in Canada is 37.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Catherine O'Hara, Handmade Crafts, DVD, with strongest over-indexing on Catherine O'Hara (1.55× the country average).
Demographically, the Netflix audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Netflix fan in Canada is balanced, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Catherine O'Hara.
The key figures that characterise the Netflix profile in Canada.
54.8% are female, 45.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 37.6 |
| Estimated audience size | 6,101,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Netflix audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.41× | |
| 02 | Ontario | ~3M | 1.24× | |
| 03 | British Columbia | ~1M | 1.23× | |
| 04 | Alberta | ~800K | 1.08× | |
| 05 | New Brunswick | ~100K | 0.98× | |
| 06 | Nova Scotia | ~200K | 0.92× | |
| 07 | Saskatchewan | ~200K | 0.90× | |
| 08 | Manitoba | ~200K | 0.86× | |
| 09 | Newfoundland and Labrador | ~70K | 0.75× | |
| 10 | Prince Edward Island | ~20K | 0.65× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal Crossing | Games | 2.17× | ||
| 02 | Web fiction | Literature | 1.76× | ||
| 03 | Dawson's Creek | Movies & TV | 1.75× | ||
| 04 | DIY & Craft Ideas | Home & Garden | 1.72× | ||
| 05 | David Harbour | Movies & TV | 1.68× | ||
| 06 | Natalie Portman | Movies & TV | 1.64× | ||
| 07 | Jane Fonda | Movies & TV | 1.62× | ||
| 08 | Blu-ray Disc | Technology & Electronics | 1.60× | ||
| 09 | Kristen Bell | Movies & TV | 1.58× | ||
| 10 | Super Mario Bros. | Games | 1.58× | ||
| 11 | Julia Roberts | Movies & TV | 1.57× | ||
| 12 | Lindsay Lohan | Movies & TV | 1.57× | ||
| 13 | DVD | Movies & TV | 1.56× | ||
| 14 | Catherine O'Hara | Movies & TV | 1.55× | ||
| 15 | Sadie Sink | Movies & TV | 1.53× | ||
| 16 | Stephen Colbert | Movies & TV | 1.53× | ||
| 17 | Shia LaBeouf | Movies & TV | 1.53× | ||
| 18 | Olive Garden | Food & Beverages | 1.53× | ||
| 19 | Beauty & Fashion | Beauty & Wellness | 1.52× | ||
| 20 | Handmade Crafts | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Individualism | JOY | 1.40× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.95× |
Netflix has an estimated audience of 6,101,298 people in Canada, concentrated in Ontario and Quebec.
54.8% of Netflix fans are female, 45.2% are male, with an average age of 37.6 years.
Netflix fans show strongest brand affinity for Catherine O'Hara (1.55×), Handmade Crafts (1.51×), and DVD (1.56×) over the country average.
Netflix fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Handmade Crafts (1.51×), DVD (1.56×), Beauty & Fashion (1.52×), and Blu-ray Disc (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.