A data profile of the people who buy, follow and care about CBC News in Canada — modelled from more than twelve digital signal sources. CBC News has an estimated audience of 8,893,707 people in Canada.
The average CBC News fan in Canada is 41.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include CNN, TMZ, Sustainable energy, with strongest over-indexing on CNN (1.89× the country average).
Demographically, the CBC News audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical CBC News fan in Canada is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for CNN.
The key figures that characterise the CBC News profile in Canada.
56.0% are female, 44.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.8 |
| Estimated audience size | 8,893,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide CBC News audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 71.3% |
| United States | 10.7% |
| China | 2.4% |
Where the CBC News audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nova Scotia | ~400K | 1.58× | |
| 02 | Prince Edward Island | ~70K | 1.53× | |
| 03 | Newfoundland and Labrador | ~200K | 1.21× | |
| 04 | New Brunswick | ~200K | 1.13× | |
| 05 | British Columbia | ~1.5M | 0.99× | |
| 06 | Ontario | ~3.5M | 0.88× | |
| 07 | Saskatchewan | ~300K | 0.87× | |
| 08 | Manitoba | ~300K | 0.85× | |
| 09 | Alberta | ~900K | 0.77× | |
| 10 | Quebec | ~400K | 0.19× |
The strongest cross-interests of the CBC News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.70× | ||
| 02 | Bored Panda | Internet & Social Media | 2.36× | ||
| 03 | AccuWeather | Home & Garden | 2.35× | ||
| 04 | Emmy Award | Movies & TV | 2.00× | ||
| 05 | Renewable energy | Business & Career | 1.98× | ||
| 06 | Blanket | Home & Garden | 1.94× | ||
| 07 | CNN | Movies & TV | 1.89× | ||
| 08 | Online newspaper | News | 1.86× | ||
| 09 | TMZ | Internet & Social Media | 1.84× | ||
| 10 | Wealth management | Business & Career | 1.82× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.74× | ||
| 12 | Internet & Social Media | 1.69× | |||
| 13 | Microwave oven | Home & Garden | 1.68× | ||
| 14 | Apple TV | Movies & TV | 1.61× | ||
| 15 | Veterinary medicine | Business & Career | 1.56× | ||
| 16 | Lottery | Games | 1.55× | ||
| 17 | The UPS Store | Shopping | 1.54× | ||
| 18 | The Weather Network | Movies & TV | 1.53× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Tesla Motors | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.61× | |
| Tradition | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.86× |
CBC News has an estimated audience of 8,893,707 people in Canada, concentrated in Ontario and British Columbia.
56.0% of CBC News fans are female, 44.0% are male, with an average age of 41.8 years.
CBC News fans show strongest brand affinity for CNN (1.89×), TMZ (1.84×), and Sustainable energy (2.7×) over the country average.
CBC News fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1.5M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond CBC News itself, the audience over-indexes on TMZ (1.84×), Sustainable energy (2.7×), Reddit (1.69×), and Online newspaper (1.86×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for CBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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