CBC News Audience in Canada
CBC News has an estimated audience of 9,332,813 people in Canada. 56.0% are female, 44.0% are male, average age 41.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: CNN, LinkedIn, TMZ, Sustainable energy, Reddit.
The average CBC News fan in Canada is 41.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include CNN, LinkedIn, TMZ, with strongest over-indexing on CNN (1.89× the country average). Demographically, the CBC News audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CBC News fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.8 |
| Estimated audience size | 9,332,813 |
Audience persona
The typical CBC News fan in Canada is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for CNN.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,443,093 | 0.88× |
| British Columbia | 1,378,503 | 0.99× |
| Alberta | 888,720 | 0.77× |
| Nova Scotia | 438,544 | 1.58× |
| Quebec | 422,183 | 0.19× |
| Manitoba | 295,673 | 0.85× |
| Saskatchewan | 258,406 | 0.87× |
| New Brunswick | 244,480 | 1.13× |
| Newfoundland and Labrador | 171,243 | 1.21× |
| Prince Edward Island | 70,300 | 1.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CNN | 1.89× | Movies & TV |
| 1.77× | Internet & Social Media | |
| TMZ | 1.84× | Internet & Social Media |
| Sustainable energy | 2.7× | Home & Garden |
| 1.69× | Internet & Social Media | |
| Online newspaper | 1.86× | News |
| The Weather Network | 1.53× | Movies & TV |
| Renewable energy | 1.98× | Business & Career |
| Innovation | 1.53× | Business & Career |
| Veterinary medicine | 1.56× | Business & Career |
| Bored Panda | 2.36× | Internet & Social Media |
| Wealth management | 1.82× | Business & Career |
| Tabloid (newspaper format) | 1.74× | Literature |
| Apple TV | 1.61× | Movies & TV |
| Microwave oven | 1.68× | Home & Garden |
| Tesla Motors | 1.51× | Cars & Mobility |
| Blanket | 1.94× | Home & Garden |
| AccuWeather | 2.35× | Home & Garden |
| Lottery | 1.55× | Games |
| The UPS Store | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Tradition | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.4 |
| Family Orientation | CONSERVATISM | 1.36 |
| Individualism | JOY | 1.35 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 72.0% |
| United States | 10.5% |
| China | 2.3% |
See CBC News audiences in other countries
More Movies & TV audiences in Canada
- CNN Newsroom (11,104,950)
- CNN (10,852,337)
- Canadian Broadcasting Corporation (7,145,081)
- Netflix (6,172,943)
- CTV News (6,032,476)
Frequently asked questions
How many fans does CBC News have in Canada?
CBC News has an estimated audience of 9,332,813 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of CBC News fans?
56.0% of CBC News fans are female, 44.0% are male, with an average age of 41.8 years.
Which brands do CBC News fans like most?
CBC News fans show strongest brand affinity for CNN (1.89×), LinkedIn (1.77×), and TMZ (1.84×) over the country average.
Where do CBC News fans live in Canada?
CBC News fans in Canada are most concentrated in Ontario (reach 3,443,093), British Columbia (reach 1,378,503), and Alberta (reach 888,720). These three regions account for the largest share of the active audience.
What other brands do CBC News fans also like?
Beyond CBC News itself, the audience over-indexes on LinkedIn (1.77×), TMZ (1.84×), Sustainable energy (2.7×), and Reddit (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for CBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.