CBC News Audience in United States
CBC News has an estimated audience of 1,361,104 people in United States. 55.0% are female, 45.0% are male, average age 42.0. Top regions: Florida, California, New York. Top brand affinities: Indeed.com, Google Maps, Capital One, ICloud, CarGurus.
The average CBC News fan in United States is 42.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (16.99× the country average). Demographically, the CBC News audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CBC News fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 42.0 |
| Estimated audience size | 1,361,104 |
Audience persona
The typical CBC News fan in United States is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 207,077 | 2.25× |
| California | 122,812 | 0.82× |
| New York | 89,243 | 1.17× |
| Washington | 64,853 | 2.38× |
| Michigan | 59,864 | 1.68× |
| Texas | 58,038 | 0.5× |
| Arizona | 42,614 | 1.53× |
| Illinois | 26,558 | 0.59× |
| Hawaii | 26,493 | 4.53× |
| Massachusetts | 25,009 | 0.93× |
| Virginia | 23,647 | 0.71× |
| Pennsylvania | 22,597 | 0.49× |
| Ohio | 22,344 | 0.53× |
| North Carolina | 20,777 | 0.51× |
| Minnesota | 20,026 | 1.03× |
| South Carolina | 19,434 | 0.95× |
| Maine | 18,870 | 3.87× |
| Georgia | 17,880 | 0.43× |
| Oregon | 17,111 | 1.1× |
| Colorado | 14,359 | 0.67× |
| Tennessee | 13,241 | 0.48× |
| Nevada | 13,135 | 1× |
| Wisconsin | 12,554 | 0.61× |
| Maryland | 12,020 | 0.51× |
| New Jersey | 11,921 | 0.34× |
| Indiana | 11,309 | 0.45× |
| Vermont | 10,591 | 4.43× |
| Connecticut | 8,864 | 0.65× |
| Kentucky | 7,491 | 0.44× |
| Rhode Island | 7,299 | 1.68× |
| Missouri | 6,807 | 0.31× |
| Utah | 6,392 | 0.52× |
| Montana | 6,351 | 1.68× |
| Washington, District of Columbia | 6,227 | 1.52× |
| New Hampshire | 6,128 | 1.14× |
| Louisiana | 5,796 | 0.33× |
| Alaska | 5,699 | 1.96× |
| Idaho | 5,264 | 0.77× |
| Iowa | 4,879 | 0.44× |
| Alabama | 4,838 | 0.25× |
| Oklahoma | 3,716 | 0.25× |
| North Dakota | 3,674 | 1.31× |
| New Mexico | 3,627 | 0.53× |
| Kansas | 3,199 | 0.3× |
| Nebraska | 2,556 | 0.37× |
| Arkansas | 2,395 | 0.21× |
| Mississippi | 2,242 | 0.2× |
| West Virginia | 1,783 | 0.28× |
| Delaware | 1,311 | 0.35× |
| Wyoming | 1,222 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 16.99× | Business & Career |
| Google Maps | 15.45× | Internet & Social Media |
| Capital One | 10.67× | Business & Career |
| ICloud | 20.59× | Technology & Electronics |
| CarGurus | 10.84× | Cars & Mobility |
| Khan Academy | 12.71× | Business & Career |
| Apple Store | 10.19× | Shopping |
| Circle K | 8.89× | Shopping |
| Jeff Bezos | 12.93× | Business & Career |
| Aaron Rodgers | 7.08× | Sports |
| AccuWeather | 6.56× | Home & Garden |
| Bruce Willis | 7.14× | Movies & TV |
| HubSpot | 12.65× | Internet & Social Media |
| Albert Einstein | 11.56× | Technology & Electronics |
| Vistaprint | 10.78× | Business & Career |
| Priyanka Chopra | 12.13× | Movies & TV |
| Fiverr | 11.97× | Business & Career |
| Glassdoor | 12.09× | Business & Career |
| Pierce Brosnan | 8.86× | Movies & TV |
| MailChimp | 11.19× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Early Adopter Mentality | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.35 |
| Risk Appetite | THRILL | 1.3 |
| Travelling | THRILL | 1.28 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 72.1% |
| United States | 10.5% |
| China | 2.3% |
See CBC News audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does CBC News have in United States?
CBC News has an estimated audience of 1,361,104 people in United States, concentrated in Florida and California.
What is the gender split and age of CBC News fans?
55.0% of CBC News fans are female, 45.0% are male, with an average age of 42.0 years.
Which brands do CBC News fans like most?
CBC News fans show strongest brand affinity for Indeed.com (16.99×), Google Maps (15.45×), and Capital One (10.67×) over the country average.
Where do CBC News fans live in United States?
CBC News fans in United States are most concentrated in Florida (reach 207,077), California (reach 122,812), and New York (reach 89,243). These three regions account for the largest share of the active audience.
What other brands do CBC News fans also like?
Beyond CBC News itself, the audience over-indexes on Google Maps (15.45×), Capital One (10.67×), ICloud (20.59×), and CarGurus (10.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for CBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.