Rascasse Audience Intelligence

CBC News Audience in United States

A data profile of the people who buy, follow and care about CBC News in United States — modelled from more than twelve digital signal sources. CBC News has an estimated audience of 1,341,485 people in United States.

#206among TV Channel in United States#3273in Movies & TV

The average CBC News fan in United States is 42.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Miranda Cosgrove, Politico, Barbour, with strongest over-indexing on Miranda Cosgrove (10.74× the country average).

Demographically, the CBC News audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBC News fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Miranda Cosgrove.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBC News profile in United States.

Audience size
1.3M
in United States
Gender
55.0%♀
45.0% male
Age
42.0
average years
Country rank
#19271
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBC News

55.0% are female, 45.0% are male, average age 42.0.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for CBC News audience in United States
MetricValue
Female55.0%
Male45.0%
Average age42.0
Estimated audience size1,341,485
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the CBC News audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4922%
50+29%
Fig. 04

Worldwide distribution

10.7%

of the worldwide CBC News audience comes from United States.

Worldwide audience distribution share by country for CBC News
CountryShare
Canada71.3%
United States10.7%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBC News audience in United States is strongest.

Fig. 05

Top regions by affinity

CBC News fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K4.45×
02Hawaii~20K3.90×
03Maine~20K3.59×
04Washington~60K2.36×
05Alaska~7K2.35×
06Florida~200K1.99×
07Michigan~60K1.72×
08Montana~6K1.63×
09Arizona~40K1.59×
10Rhode Island~7K1.51×
11Washington, District of Columbia~6K1.38×
12North Dakota~4K1.34×
13Oregon~20K1.22×
14New Hampshire~6K1.20×
15New York~80K1.10×
16Minnesota~20K1.05×
17Idaho~7K1.01×
18Massachusetts~30K0.96×
19Nevada~10K0.92×
20South Carolina~20K0.83×
21California~100K0.78×
22Connecticut~10K0.76×
23Virginia~20K0.74×
24Colorado~20K0.73×
25New Mexico~5K0.67×
26Wisconsin~10K0.65×
27Illinois~30K0.60×
28South Dakota~2K0.60×
29Maryland~10K0.58×
30North Carolina~20K0.55×
31Delaware~2K0.55×
32Pennsylvania~20K0.54×
33Utah~7K0.53×
34Ohio~20K0.51×
35Indiana~10K0.51×
36Iowa~6K0.51×
37Texas~60K0.49×
38New Jersey~20K0.49×
39Tennessee~10K0.49×
40West Virginia~3K0.48×
41Nebraska~3K0.47×
42Kentucky~8K0.46×
43Georgia~20K0.45×
44Kansas~5K0.44×
45Missouri~9K0.42×
46Louisiana~7K0.40×
47Mississippi~4K0.39×
48Arkansas~4K0.39×
49Alabama~7K0.36×
50Oklahoma~5K0.36×
Fig. 06

Affinity by region

Affinity by region — CBC News, United States
0.36×1.00×4.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBC News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBC News audience
#·InterestCategoryAffinity×
01TMC (TV channel)Movies & TV14.52×
02BarbourFashion & Accessoires13.61×
03Miranda CosgroveMovies & TV10.74×
04Channel 5 (UK)Movies & TV9.32×
05PoliticoPolitics & Society6.33×
06Ice Hockey World ChampionshipsSports6.20×
07Sharon OsbourneMovies & TV5.97×
08The HolidayMovies & TV4.75×
09Hilary DuffMovies & TV4.58×
10Seattle MarinersSports3.69×
11Aaron RodgersSports3.05×
12New York PostNews2.92×
13CBS NewsMovies & TV2.63×
14Online newspaperNews2.51×
15Real propertyHome & Garden2.34×
16The UPS StoreShopping1.81×
17Indeed.comBusiness & Career1.80×
18Google MapsInternet & Social Media1.65×
19Pizza HutFood & Beverages1.64×
20Nonprofit organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBC News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBC News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
IndividualismJOY1.55×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBC News audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
SustainabilityBALANCE0.80×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBC News have in United States?

CBC News has an estimated audience of 1,341,485 people in United States, concentrated in Florida and California.

02

What is the gender split and age of CBC News fans?

55.0% of CBC News fans are female, 45.0% are male, with an average age of 42.0 years.

03

Which brands do CBC News fans like most?

CBC News fans show strongest brand affinity for Miranda Cosgrove (10.74×), Politico (6.33×), and Barbour (13.61×) over the country average.

04

Where do CBC News fans live in United States?

CBC News fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do CBC News fans also like?

Beyond CBC News itself, the audience over-indexes on Politico (6.33×), Barbour (13.61×), Sharon Osbourne (5.97×), and Seattle Mariners (3.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See CBC News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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