CBC News Audience in United States

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CBC News has an estimated audience of 1,361,104 people in United States. 55.0% are female, 45.0% are male, average age 42.0. Top regions: Florida, California, New York. Top brand affinities: Pro-Ject, Minnesota, Governor of Michigan, Alaska, Product design.

The average CBC News fan in United States is 42.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Pro-Ject, Minnesota, Governor of Michigan, with strongest over-indexing on Pro-Ject (9.68× the country average). Demographically, the CBC News audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CBC News fans

Demographic split for CBC News audience in United States
MetricValue
Female55.0%
Male45.0%
Average age42.0
Estimated audience size1,361,104

Audience persona

The typical CBC News fan in United States is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for CBC News in United States
RegionReachAffinity
Florida207,0772.25×
California122,8120.82×
New York89,2431.17×
Washington64,8532.38×
Michigan59,8641.68×
Texas58,0380.5×
Arizona42,6141.53×
Illinois26,5580.59×
Hawaii26,4934.53×
Massachusetts25,0090.93×
Virginia23,6470.71×
Pennsylvania22,5970.49×
Ohio22,3440.53×
North Carolina20,7770.51×
Minnesota20,0261.03×
South Carolina19,4340.95×
Maine18,8703.87×
Georgia17,8800.43×
Oregon17,1111.1×
Colorado14,3590.67×
Tennessee13,2410.48×
Nevada13,1351×
Wisconsin12,5540.61×
Maryland12,0200.51×
New Jersey11,9210.34×
Indiana11,3090.45×
Vermont10,5914.43×
Connecticut8,8640.65×
Kentucky7,4910.44×
Rhode Island7,2991.68×
Missouri6,8070.31×
Utah6,3920.52×
Montana6,3511.68×
Washington, District of Columbia6,2271.52×
New Hampshire6,1281.14×
Louisiana5,7960.33×
Alaska5,6991.96×
Idaho5,2640.77×
Iowa4,8790.44×
Alabama4,8380.25×
Oklahoma3,7160.25×
North Dakota3,6741.31×
New Mexico3,6270.53×
Kansas3,1990.3×
Nebraska2,5560.37×
Arkansas2,3950.21×
Mississippi2,2420.2×
West Virginia1,7830.28×
Delaware1,3110.35×
Wyoming1,2220.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBC News audience
BrandAffinityCategory
Pro-Ject9.68×Music & Radio
Minnesota2.93×Travel & Leisure
Governor of Michigan10.78×Politics & Society
Alaska1.98×Travel & Leisure
Product design2.19×Business & Career
Historic site4.58×Arts & Culture
Hipster7.73×Politics & Society
Nebraska2.05×Travel & Leisure
El Paso County, Colorado9.28×Travel & Leisure
The Devil's Rejects7.16×Movies & TV
Bank account1.71×Business & Career
Ira Glass11.56×Music & Radio
Cherish (group)7.09×Music & Radio
Fairy godmother4.79×Literature
Jesse Plemons2.14×Movies & TV
TV Fanatic6.31×Movies & TV
Preta Gil12.09×Music & Radio
JDSU1.72×Business & Career
Home staging2.94×Home & Garden
Guys and Dolls7.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBC News audience
TraitClusterScore
Need for SecurityCONSERVATISM1.44
Early Adopter MentalityPOWER1.35
PatriotismCONSERVATISM1.35
Risk AppetiteTHRILL1.3
TravellingTHRILL1.28
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for CBC News
CountryShare
Canada72.1%
United States10.5%
China2.3%

See CBC News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CBC News have in United States?

CBC News has an estimated audience of 1,361,104 people in United States, concentrated in Florida and California.

What is the gender split and age of CBC News fans?

55.0% of CBC News fans are female, 45.0% are male, with an average age of 42.0 years.

Which brands do CBC News fans like most?

CBC News fans show strongest brand affinity for Pro-Ject (9.68×), Minnesota (2.93×), and Governor of Michigan (10.78×) over the country average.

Where do CBC News fans live in United States?

CBC News fans in United States are most concentrated in Florida (reach 207,077), California (reach 122,812), and New York (reach 89,243). These three regions account for the largest share of the active audience.

What other brands do CBC News fans also like?

Beyond CBC News itself, the audience over-indexes on Minnesota (2.93×), Governor of Michigan (10.78×), Alaska (1.98×), and Product design (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.