Toronto Sun Audience in United States

Toronto Sun logo

Toronto Sun has an estimated audience of 309,023 people in United States. 61.8% are female, 38.2% are male, average age 44.2. Top regions: Florida, New York, Michigan. Top brand affinities: Aaron Rodgers, Google Maps, Capital One, Florida Panthers, Toronto Maple Leafs.

The average Toronto Sun fan in United States is 44.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Michigan. Top brand affinities include Aaron Rodgers, Google Maps, Capital One, with strongest over-indexing on Aaron Rodgers (12.01× the country average). Demographically, the Toronto Sun audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Toronto Sun fans

Demographic split for Toronto Sun audience in United States
MetricValue
Female61.8%
Male38.2%
Average age44.2
Estimated audience size309,023

Audience persona

The typical Toronto Sun fan in United States is more female, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Toronto Sun in United States
RegionReachAffinity
Florida102,7144.91×
New York35,3872.05×
Michigan21,4022.65×
California20,2150.59×
Texas16,4630.62×
Arizona12,1851.93×
Illinois10,6921.04×
Pennsylvania9,0370.87×
Georgia8,7260.92×
South Carolina8,0471.73×
North Carolina7,8070.84×
Virginia7,7411.03×
Massachusetts7,7311.27×
Ohio7,0310.74×
New Jersey6,2280.79×
Washington5,8020.94×
Tennessee5,2980.85×
Minnesota4,7131.06×
Hawaii4,2243.18×
Nevada4,0711.36×
Indiana3,7230.66×
Wisconsin3,5750.77×
Missouri2,9840.6×
Colorado2,7660.57×
Connecticut2,6990.87×
Maine2,6892.43×
Maryland2,5760.48×
Kentucky2,3080.6×
Louisiana1,9910.5×
New Hampshire1,8101.49×
Vermont1,7683.26×
Alabama1,5840.37×
Oregon1,5100.43×
Washington, District of Columbia1,0411.12×
New Mexico1,0020.65×
Oklahoma9650.28×
Mississippi9190.36×
Rhode Island8050.82×
Iowa7620.3×
Idaho7590.49×
Montana6740.79×
West Virginia6640.46×
Arkansas6630.26×
Utah6450.23×
Alaska4730.72×
North Dakota3570.56×
Delaware3380.4×
Kansas3360.14×
Wyoming2940.64×
Nebraska2680.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toronto Sun audience
BrandAffinityCategory
Aaron Rodgers12.01×Sports
Google Maps4.29×Internet & Social Media
Capital One4.33×Business & Career
Florida Panthers14.05×Sports
Toronto Maple Leafs18.25×Sports
Autism Awareness7.97×Health
Indeed.com3.45×Business & Career
San Jose Sharks14.05×Sports
Diabetes mellitus awareness5.36×Health
Seattle Mariners5.91×Sports
Enterprise Rent-A-Car4.64×Cars & Mobility
World Series8.26×Sports
Stanley Cup9.07×Sports
Colorado Avalanche9.17×Sports
Singer-songwriter2.72×Music & Radio
New York Islanders13.31×Sports
Nashville Predators14.05×Sports
Columbus Blue Jackets14.05×Sports
Microblogging5.64×Technology & Electronics
Luka Dončić6.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toronto Sun audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
TravellingTHRILL1.34
Community OrientationOPEN1.21
IndulgenceJOY1.14
Luxury OrientationPREMIUM1.14
PatriotismCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Toronto Sun
CountryShare
Canada89.2%
United States5.9%
China0.7%

See Toronto Sun audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Toronto Sun have in United States?

Toronto Sun has an estimated audience of 309,023 people in United States, concentrated in Florida and New York.

What is the gender split and age of Toronto Sun fans?

61.8% of Toronto Sun fans are female, 38.2% are male, with an average age of 44.2 years.

Which brands do Toronto Sun fans like most?

Toronto Sun fans show strongest brand affinity for Aaron Rodgers (12.01×), Google Maps (4.29×), and Capital One (4.33×) over the country average.

Where do Toronto Sun fans live in United States?

Toronto Sun fans in United States are most concentrated in Florida (reach 102,714), New York (reach 35,387), and Michigan (reach 21,402). These three regions account for the largest share of the active audience.

What other brands do Toronto Sun fans also like?

Beyond Toronto Sun itself, the audience over-indexes on Google Maps (4.29×), Capital One (4.33×), Florida Panthers (14.05×), and Toronto Maple Leafs (18.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.