Rascasse Audience Intelligence

Toronto Sun Audience in United States

A data profile of the people who buy, follow and care about Toronto Sun in United States — modelled from more than twelve digital signal sources. Toronto Sun has an estimated audience of 298,620 people in United States.

#216among Newspaper in United States#1606among Website / Newspaper / Magazine in United States#444in News

The average Toronto Sun fan in United States is 44.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Michigan.

Top brand affinities include Seattle Mariners, Tabloid (newspaper format), World Series, with strongest over-indexing on Seattle Mariners (9.07× the country average).

Demographically, the Toronto Sun audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toronto Sun fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toronto Sun profile in United States.

Audience size
299K
in United States
Gender
61.8%♀
38.2% male
Age
44.2
average years
Country rank
#48501
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Toronto Sun

61.8% are female, 38.2% are male, average age 44.2.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Toronto Sun audience in United States
MetricValue
Female61.8%
Male38.2%
Average age44.2
Estimated audience size298,620
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Toronto Sun audience in United States
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4926%
50+29%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Toronto Sun audience comes from United States.

Worldwide audience distribution share by country for Toronto Sun
CountryShare
Canada89.2%
United States5.8%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toronto Sun audience in United States is strongest.

Fig. 05

Top regions by affinity

Toronto Sun fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K4.43×
02Vermont~2K3.26×
03Hawaii~4K2.79×
04Michigan~20K2.51×
05Maine~2K1.97×
06New York~30K1.87×
07Arizona~10K1.77×
08South Carolina~8K1.63×
09Nevada~4K1.41×
10New Hampshire~2K1.41×
11Massachusetts~7K1.16×
12Illinois~10K1.15×
13Minnesota~5K1.03×
14Alaska<1K1.03×
15Washington, District of Columbia<1K1.02×
16Virginia~8K1.00×
17North Carolina~9K0.99×
18Rhode Island<1K0.99×
19Connecticut~3K0.95×
20Washington~6K0.92×
21Pennsylvania~10K0.91×
22New Jersey~7K0.90×
23Montana<1K0.88×
24North Dakota<1K0.87×
25Georgia~8K0.86×
26South Dakota<1K0.85×
27New Mexico~1K0.83×
28Delaware<1K0.79×
29Tennessee~5K0.78×
30West Virginia~1K0.76×
31Wisconsin~3K0.75×
32Idaho~1K0.74×
33Nebraska~1K0.74×
34Indiana~4K0.73×
35Ohio~7K0.72×
36Arkansas~2K0.71×
37Mississippi~2K0.70×
38Kansas~2K0.69×
39Colorado~3K0.68×
40Louisiana~3K0.66×
41Kentucky~3K0.66×
42Missouri~3K0.65×
43Iowa~2K0.64×
44Oklahoma~2K0.62×
45Utah~2K0.61×
46Alabama~3K0.59×
47Oregon~2K0.59×
48California~20K0.58×
49Maryland~3K0.57×
50Texas~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Toronto Sun, United States
0.56×1.00×4.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toronto Sun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toronto Sun audience
#·InterestCategoryAffinity×
01San Jose SharksSports14.05×
02Sidney CrosbySports14.05×
03Florida PanthersSports14.05×
04New York IslandersSports14.05×
05Edmonton OilersSports14.05×
06Nashville PredatorsSports14.05×
07Columbus Blue JacketsSports14.05×
08Wayne GretzkySports14.05×
09Anaheim DucksSports12.42×
10World SeriesSports10.59×
11Colorado AvalancheSports10.42×
12Tabloid (newspaper format)Literature9.24×
13Seattle MarinersSports9.07×
14Stanley CupSports7.98×
15Toronto Blue JaysSports7.02×
16Aaron RodgersSports5.95×
17FedExBusiness & Career4.32×
18Mortgage loansBusiness & Career3.91×
19TMZInternet & Social Media2.87×
20PinterestInternet & Social Media2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toronto Sun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toronto Sun audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Convenience OrientationPREMIUM1.78×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toronto Sun audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toronto Sun have in United States?

Toronto Sun has an estimated audience of 298,620 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Toronto Sun fans?

61.8% of Toronto Sun fans are female, 38.2% are male, with an average age of 44.2 years.

03

Which brands do Toronto Sun fans like most?

Toronto Sun fans show strongest brand affinity for Seattle Mariners (9.07×), Tabloid (newspaper format) (9.24×), and World Series (10.59×) over the country average.

04

Where do Toronto Sun fans live in United States?

Toronto Sun fans in United States are most concentrated in Florida (reach ~90K), New York (reach ~30K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Toronto Sun fans also like?

Beyond Toronto Sun itself, the audience over-indexes on Tabloid (newspaper format) (9.24×), World Series (10.59×), Mortgage loans (3.91×), and San Jose Sharks (14.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Toronto Sun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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