A data profile of the people who buy, follow and care about Toronto Star in Canada — modelled from more than twelve digital signal sources. Toronto Star has an estimated audience of 2,805,079 people in Canada.
The average Toronto Star fan in Canada is 45.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Toronto Blue Jays, CNN, Sustainable energy, with strongest over-indexing on Toronto Blue Jays (1.89× the country average).
Demographically, the Toronto Star audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Toronto Star fan in Canada is balanced, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Toronto Blue Jays.
The key figures that characterise the Toronto Star profile in Canada.
52.6% are female, 47.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.3 |
| Estimated audience size | 2,805,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Toronto Star audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 78.2% |
| United States | 9.9% |
| Spain | 1.9% |
Where the Toronto Star audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 5.10× | |
| 02 | Prince Edward Island | ~10K | 0.88× | |
| 03 | Nova Scotia | ~60K | 0.76× | |
| 04 | Newfoundland and Labrador | ~30K | 0.64× | |
| 05 | New Brunswick | ~40K | 0.62× | |
| 06 | Alberta | ~200K | 0.52× | |
| 07 | British Columbia | ~200K | 0.46× | |
| 08 | Saskatchewan | ~40K | 0.41× | |
| 09 | Manitoba | ~40K | 0.37× | |
| 10 | Quebec | ~200K | 0.33× |
The strongest cross-interests of the Toronto Star audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 3.54× | ||
| 02 | Emmy Award | Movies & TV | 2.63× | ||
| 03 | Internet & Social Media | 2.48× | |||
| 04 | Online newspaper | News | 2.25× | ||
| 05 | Home insurance | Business & Career | 2.15× | ||
| 06 | Wealth management | Business & Career | 2.12× | ||
| 07 | Renewable energy | Business & Career | 2.08× | ||
| 08 | CNN | Movies & TV | 1.94× | ||
| 09 | Innovation | Business & Career | 1.93× | ||
| 10 | Toronto Blue Jays | Sports | 1.89× | ||
| 11 | FedEx | Business & Career | 1.88× | ||
| 12 | TMZ | Internet & Social Media | 1.84× | ||
| 13 | Public transport | Cars & Mobility | 1.84× | ||
| 14 | First class travel | Travel & Leisure | 1.82× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.75× | ||
| 16 | Breaking news | Movies & TV | 1.63× | ||
| 17 | Uniqlo | Shopping | 1.62× | ||
| 18 | Organic food | Food & Beverages | 1.53× | ||
| 19 | Real property | Home & Garden | 1.53× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.01× | |
| Family Orientation | CONSERVATISM | 1.91× | |
| Community Orientation | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.61× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.94× |
Toronto Star has an estimated audience of 2,805,079 people in Canada, concentrated in Ontario and Quebec.
52.6% of Toronto Star fans are female, 47.4% are male, with an average age of 45.3 years.
Toronto Star fans show strongest brand affinity for Toronto Blue Jays (1.89×), CNN (1.94×), and Sustainable energy (3.54×) over the country average.
Toronto Star fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~200K), and British Columbia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Toronto Star itself, the audience over-indexes on CNN (1.94×), Sustainable energy (3.54×), Online newspaper (2.25×), and TMZ (1.84×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toronto Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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