Toronto Star Audience in United States
Toronto Star has an estimated audience of 371,122 people in United States. 54.6% are female, 45.4% are male, average age 43.7. Top regions: Florida, New York, California. Top brand affinities: Minnesota, Pro-Ject, Sinaloa, Alaska, Justice.
The average Toronto Star fan in United States is 43.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Minnesota, Pro-Ject, Sinaloa, with strongest over-indexing on Minnesota (6.02× the country average). Demographically, the Toronto Star audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Toronto Star fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.7 |
| Estimated audience size | 371,122 |
Audience persona
The typical Toronto Star fan in United States is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 96,392 | 3.84× |
| New York | 43,178 | 2.08× |
| California | 40,902 | 1× |
| Michigan | 22,998 | 2.37× |
| Texas | 17,939 | 0.56× |
| Massachusetts | 14,479 | 1.98× |
| Virginia | 13,881 | 1.54× |
| Pennsylvania | 13,615 | 1.09× |
| Illinois | 10,665 | 0.86× |
| New Jersey | 10,468 | 1.11× |
| North Carolina | 10,232 | 0.92× |
| Ohio | 9,952 | 0.87× |
| Georgia | 9,810 | 0.86× |
| Washington | 9,568 | 1.29× |
| South Carolina | 8,843 | 1.58× |
| Maryland | 7,438 | 1.17× |
| Arizona | 6,765 | 0.89× |
| Colorado | 5,873 | 1× |
| Minnesota | 5,253 | 0.99× |
| Connecticut | 4,998 | 1.34× |
| Indiana | 4,960 | 0.73× |
| Wisconsin | 4,413 | 0.79× |
| Tennessee | 4,349 | 0.58× |
| Oregon | 3,612 | 0.85× |
| Missouri | 3,487 | 0.58× |
| Nevada | 3,468 | 0.97× |
| Washington, District of Columbia | 3,304 | 2.96× |
| Kentucky | 3,007 | 0.65× |
| Hawaii | 2,877 | 1.8× |
| Maine | 2,561 | 1.93× |
| New Hampshire | 2,179 | 1.49× |
| Louisiana | 2,077 | 0.43× |
| Vermont | 1,743 | 2.67× |
| Oklahoma | 1,632 | 0.4× |
| Utah | 1,374 | 0.41× |
| Rhode Island | 1,218 | 1.03× |
| Iowa | 1,168 | 0.38× |
| New Mexico | 1,021 | 0.55× |
| Arkansas | 877 | 0.29× |
| Alabama | 877 | 0.17× |
| Idaho | 771 | 0.41× |
| Kansas | 735 | 0.25× |
| Mississippi | 723 | 0.24× |
| West Virginia | 636 | 0.37× |
| Nebraska | 545 | 0.29× |
| Montana | 536 | 0.52× |
| Alaska | 476 | 0.6× |
| Delaware | 312 | 0.3× |
| North Dakota | 266 | 0.35× |
| South Dakota | 239 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 6.02× | Travel & Leisure |
| Pro-Ject | 11.72× | Music & Radio |
| Sinaloa | 10.1× | Travel & Leisure |
| Alaska | 4.23× | Travel & Leisure |
| Justice | 4.32× | Politics & Society |
| Nebraska | 3.43× | Travel & Leisure |
| Rajasthan | 20× | Travel & Leisure |
| Product design | 2.26× | Business & Career |
| Sailor | 5.64× | Travel & Leisure |
| Natural rubber | 2.1× | Cars & Mobility |
| Google Analytics | 4.92× | Internet & Social Media |
| Nationality | 1.57× | Politics & Society |
| Kerala | 4.69× | Travel & Leisure |
| OpenJDK | 14.3× | |
| John Key | 15.76× | Politics & Society |
| Google Photos | 1.62× | Technology & Electronics |
| Voter registration | 2.95× | Politics & Society |
| Golden Gate | 20× | Games |
| Electrolyte | 2.8× | Health |
| Home staging | 2.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Early Adopter Mentality | POWER | 1.5 |
| Travelling | THRILL | 1.45 |
| Design Affinity | PREMIUM | 1.39 |
| Individualism | JOY | 1.33 |
| Career Orientation | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 78.7% |
| United States | 9.9% |
| Spain | 1.8% |
See Toronto Star audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Toronto Star have in United States?
Toronto Star has an estimated audience of 371,122 people in United States, concentrated in Florida and New York.
What is the gender split and age of Toronto Star fans?
54.6% of Toronto Star fans are female, 45.4% are male, with an average age of 43.7 years.
Which brands do Toronto Star fans like most?
Toronto Star fans show strongest brand affinity for Minnesota (6.02×), Pro-Ject (11.72×), and Sinaloa (10.1×) over the country average.
Where do Toronto Star fans live in United States?
Toronto Star fans in United States are most concentrated in Florida (reach 96,392), New York (reach 43,178), and California (reach 40,902). These three regions account for the largest share of the active audience.
What other brands do Toronto Star fans also like?
Beyond Toronto Star itself, the audience over-indexes on Pro-Ject (11.72×), Sinaloa (10.1×), Alaska (4.23×), and Justice (4.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Toronto Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.