Rascasse Audience Intelligence

Toronto Star Audience in United States

A data profile of the people who buy, follow and care about Toronto Star in United States — modelled from more than twelve digital signal sources. Toronto Star has an estimated audience of 354,116 people in United States.

#186among Newspaper in United States#1431among Website / Newspaper / Magazine in United States#394in News

The average Toronto Star fan in United States is 43.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Sustainable energy, San Jose Sharks, Renewable energy, with strongest over-indexing on Sustainable energy (8.16× the country average).

Demographically, the Toronto Star audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toronto Star fan in United States is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toronto Star profile in United States.

Audience size
354K
in United States
Gender
54.6%♀
45.4% male
Age
43.7
average years
Country rank
#44351
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Toronto Star

54.6% are female, 45.4% are male, average age 43.7.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Toronto Star audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.7
Estimated audience size354,116
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Toronto Star audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Toronto Star audience comes from United States.

Worldwide audience distribution share by country for Toronto Star
CountryShare
Canada78.2%
United States9.9%
Spain1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toronto Star audience in United States is strongest.

Fig. 05

Top regions by affinity

Toronto Star fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K3.59×
02Washington, District of Columbia~3K2.72×
03Michigan~20K2.15×
04Vermont~1K2.12×
05New York~40K2.04×
06Massachusetts~10K1.83×
07Maine~2K1.62×
08Hawaii~3K1.59×
09Virginia~10K1.54×
10South Carolina~8K1.42×
11New Hampshire~2K1.35×
12Washington~10K1.30×
13Maryland~8K1.22×
14Connecticut~4K1.19×
15New Jersey~10K1.09×
16Rhode Island~1K1.06×
17Pennsylvania~10K1.03×
18California~40K1.02×
19Colorado~6K0.99×
20Indiana~7K0.98×
21Alaska<1K0.95×
22Minnesota~5K0.94×
23Nevada~3K0.94×
24Arizona~7K0.92×
25Delaware<1K0.89×
26North Carolina~10K0.88×
27Illinois~10K0.86×
28Georgia~10K0.86×
29Oregon~4K0.86×
30Montana<1K0.86×
31South Dakota<1K0.86×
32North Dakota<1K0.86×
33Ohio~10K0.84×
34Wisconsin~4K0.80×
35New Mexico~1K0.78×
36West Virginia~1K0.78×
37Idaho~1K0.76×
38Mississippi~2K0.74×
39Nebraska~1K0.74×
40Kentucky~3K0.71×
41Arkansas~2K0.71×
42Kansas~2K0.70×
43Missouri~4K0.68×
44Iowa~2K0.67×
45Tennessee~5K0.66×
46Oklahoma~3K0.65×
47Louisiana~3K0.64×
48Utah~2K0.64×
49Alabama~3K0.63×
50Texas~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Toronto Star, United States
0.56×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toronto Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toronto Star audience
#·InterestCategoryAffinity×
01Neue Zürcher ZeitungNews148.58×
02Ottawa SenatorsSports20.00×
03Calgary FlamesSports20.00×
04San Jose SharksSports15.89×
05Florida PanthersSports13.43×
06Saw (franchise)Movies & TV12.73×
07Air CanadaTravel & Leisure10.46×
08Sustainable energyHome & Garden8.16×
09Toronto Blue JaysSports6.74×
10Renewable energyBusiness & Career5.96×
11Seattle MarinersSports5.64×
12Tabloid (newspaper format)Literature5.38×
13FedExBusiness & Career4.69×
14QVCMovies & TV4.35×
15Weather forecastingHome & Garden4.28×
16First class travelTravel & Leisure3.56×
17Mortgage loansBusiness & Career3.17×
18Discount storesShopping2.61×
19AirbnbTravel & Leisure2.48×
20PinterestInternet & Social Media2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toronto Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toronto Star audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.67×
PatriotismCONSERVATISM2.17×
Family OrientationCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toronto Star audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Luxury OrientationPREMIUM0.84×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toronto Star have in United States?

Toronto Star has an estimated audience of 354,116 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Toronto Star fans?

54.6% of Toronto Star fans are female, 45.4% are male, with an average age of 43.7 years.

03

Which brands do Toronto Star fans like most?

Toronto Star fans show strongest brand affinity for Sustainable energy (8.16×), San Jose Sharks (15.89×), and Renewable energy (5.96×) over the country average.

04

Where do Toronto Star fans live in United States?

Toronto Star fans in United States are most concentrated in Florida (reach ~90K), New York (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Toronto Star fans also like?

Beyond Toronto Star itself, the audience over-indexes on San Jose Sharks (15.89×), Renewable energy (5.96×), FedEx (4.69×), and Ottawa Senators (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Toronto Star audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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