Water well Audience in United States

Water well has an estimated audience of 1,025,868 people in United States. 40.0% are female, 60.0% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Water well fan in United States is 42.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (10.31× the country average). Demographically, the Water well audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Water well fans

Demographic split for Water well audience in United States
MetricValue
Female40.0%
Male60.0%
Average age42.2
Estimated audience size1,025,868

Audience persona

The typical Water well fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Water well in United States
RegionReachAffinity
Texas223,3332.53×
California121,2581.07×
Florida63,4700.91×
New York45,7130.8×
Georgia39,5291.25×
North Carolina33,1881.08×
Arizona30,8991.48×
Louisiana28,3382.14×
Illinois26,1500.77×
Pennsylvania25,1620.73×
Tennessee24,6461.2×
Virginia22,2240.89×
Oklahoma22,0881.94×
Michigan21,8500.81×
Ohio21,6450.68×
Alabama20,4321.43×
New Jersey20,0180.77×
Mississippi18,4232.18×
Washington18,0930.88×
South Carolina16,2011.05×
Colorado14,6040.9×
Indiana14,2390.76×
Missouri14,0170.85×
Maryland13,7710.78×
Massachusetts13,2940.66×
Arkansas12,0571.43×
Wisconsin11,9410.77×
Kentucky11,7090.91×
Utah10,7471.17×
Minnesota10,7450.73×
Kansas10,3491.28×
New Mexico9,5221.85×
Oregon9,1700.78×
Nevada8,8010.89×
Connecticut7,5560.73×
Iowa5,4240.64×
Idaho4,8690.95×
West Virginia4,1570.87×
Nebraska3,8450.75×
Hawaii3,4440.78×
Montana2,8671.01×
New Hampshire2,4230.6×
Washington, District of Columbia2,2430.73×
Alaska1,9730.9×
Maine1,7740.48×
Rhode Island1,7340.53×
Delaware1,6980.6×
South Dakota1,6110.68×
Wyoming1,5171×
Vermont1,3890.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water well audience
BrandAffinityCategory
Capital One10.31×Business & Career
Google Maps10.02×Internet & Social Media
Indeed.com9.66×Business & Career
CarGurus12.52×Cars & Mobility
Enterprise Rent-A-Car9.48×Cars & Mobility
Autism Awareness12.95×Health
Diabetes mellitus awareness8.63×Health
Google News7.52×News
Circle K8.62×Shopping
Hard water27.91×Home & Garden
AccuWeather7.41×Home & Garden
DeviantArt8.05×Internet & Social Media
ICloud9.85×Technology & Electronics
Khan Academy8.49×Business & Career
Singer-songwriter3.97×Music & Radio
Aaron Rodgers6.28×Sports
Microblogging8.75×Technology & Electronics
Apple Store7.69×Shopping
Google Earth9.35×Internet & Social Media
Bruce Willis6.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water well audience
TraitClusterScore
PatriotismCONSERVATISM1.82
Risk AppetiteTHRILL1.74
Need for SecurityCONSERVATISM1.43
DIY MentalityTHRILL1.3
Career OrientationPOWER1.28
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Water well
CountryShare
United States17.2%
Switzerland9.0%
Libya5.3%

See Water well audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Water well have in United States?

Water well has an estimated audience of 1,025,868 people in United States, concentrated in Texas and California.

What is the gender split and age of Water well fans?

40.0% of Water well fans are female, 60.0% are male, with an average age of 42.2 years.

Which brands do Water well fans like most?

Water well fans show strongest brand affinity for Capital One (10.31×), Google Maps (10.02×), and Indeed.com (9.66×) over the country average.

Where do Water well fans live in United States?

Water well fans in United States are most concentrated in Texas (reach 223,333), California (reach 121,258), and Florida (reach 63,470). These three regions account for the largest share of the active audience.

What other brands do Water well fans also like?

Beyond Water well itself, the audience over-indexes on Google Maps (10.02×), Indeed.com (9.66×), CarGurus (12.52×), and Enterprise Rent-A-Car (9.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water well. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.