Rascasse Audience Intelligence

Water well Audience in United States

A data profile of the people who buy, follow and care about Water well in United States — modelled from more than twelve digital signal sources. Water well has an estimated audience of 1,025,868 people in United States.

#8585among Topic in United States#1098in Home & Garden

The average Water well fan in United States is 42.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hard water, Mortgage loans, Solar energy, with strongest over-indexing on Hard water (22.44× the country average).

Demographically, the Water well audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water well fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Hard water.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water well profile in United States.

Audience size
1M
in United States
Gender
40.0%♀
60.0% male
Age
42.2
average years
Country rank
#23272
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water well fans

40.0% are female, 60.0% are male, average age 42.2.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Water well audience in United States
MetricValue
Female40.0%
Male60.0%
Average age42.2
Estimated audience size1,025,868
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Water well audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Water well audience comes from United States.

Worldwide audience distribution share by country for Water well
CountryShare
United States16.6%
Switzerland11.9%
Libya5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water well audience in United States is strongest.

Fig. 05

Top regions by affinity

Water well fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K2.28×
02Mississippi~20K2.03×
03Louisiana~30K1.93×
04Oklahoma~20K1.78×
05New Mexico~8K1.64×
06Arkansas~10K1.39×
07Arizona~30K1.38×
08Alabama~20K1.36×
09Utah~10K1.19×
10Kansas~10K1.19×
11Georgia~40K1.18×
12Tennessee~20K1.11×
13North Carolina~30K1.08×
14Alaska~2K1.04×
15California~100K1.02×
16South Carolina~20K1.02×
17Montana~3K0.98×
18Kentucky~10K0.97×
19Idaho~5K0.97×
20West Virginia~5K0.96×
21Nevada~9K0.94×
22Virginia~20K0.92×
23North Dakota~2K0.91×
24South Dakota~2K0.90×
25Vermont~2K0.90×
26Missouri~10K0.89×
27Colorado~10K0.89×
28Wisconsin~10K0.89×
29Washington~20K0.88×
30Hawaii~4K0.88×
31Nebraska~4K0.87×
32Florida~60K0.84×
33Delaware~2K0.82×
34Indiana~20K0.81×
35Maryland~10K0.81×
36Connecticut~8K0.81×
37Washington, District of Columbia~3K0.81×
38Michigan~20K0.80×
39New Jersey~20K0.80×
40Oregon~9K0.80×
41New Hampshire~3K0.80×
42Rhode Island~3K0.80×
43New York~50K0.79×
44Illinois~30K0.79×
45Minnesota~10K0.79×
46Iowa~7K0.77×
47Maine~3K0.77×
48Pennsylvania~30K0.75×
49Ohio~20K0.73×
50Massachusetts~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Water well, United States
0.71×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water well audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water well audience
#·InterestCategoryAffinity×
01Hard waterHome & Garden22.44×
02Bentley Continental GTCars & Mobility18.28×
03ConocoPhillipsBusiness & Career11.64×
04Naked WinesFood & Beverages8.10×
05BevMo!Shopping7.66×
06Kelly OsbourneMusic & Radio6.43×
07Sustainable energyHome & Garden4.35×
08Renewable energyBusiness & Career4.22×
09Solar energyHome & Garden3.91×
10FedExBusiness & Career3.61×
11Real propertyHome & Garden3.22×
12Mortgage loansBusiness & Career3.11×
13InnovationBusiness & Career2.95×
14Vehicle insuranceCars & Mobility2.92×
15Hardware storeHome & Garden2.48×
16MenardsHome & Garden2.24×
17AutoZoneCars & Mobility2.03×
18AirbnbTravel & Leisure1.83×
19PinterestInternet & Social Media1.73×
20FurnitureHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water well audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water well audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Convenience OrientationPREMIUM1.75×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water well audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water well have in United States?

Water well has an estimated audience of 1,025,868 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Water well fans?

40.0% of Water well fans are female, 60.0% are male, with an average age of 42.2 years.

03

Which brands do Water well fans like most?

Water well fans show strongest brand affinity for Hard water (22.44×), Mortgage loans (3.11×), and Solar energy (3.91×) over the country average.

04

Where do Water well fans live in United States?

Water well fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Water well fans also like?

Beyond Water well itself, the audience over-indexes on Mortgage loans (3.11×), Solar energy (3.91×), Kelly Osbourne (6.43×), and ConocoPhillips (11.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Water well audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water well. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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