Dasani Audience in United States

Dasani has an estimated audience of 302,538 people in United States. 48.9% are female, 51.1% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, smartwater, Mineral water, Bottled water, Honda HR-V.

The average Dasani fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, smartwater, Mineral water, with strongest over-indexing on Kia Sportage (52.33× the country average). Demographically, the Dasani audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Dasani fans

Demographic split for Dasani audience in United States
MetricValue
Female48.9%
Male51.1%
Average age37.4
Estimated audience size302,538

Audience persona

The typical Dasani fan in United States is balanced, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Dasani in United States
RegionReachAffinity
California41,2401.24×
Texas30,5661.18×
Florida27,0301.32×
New York19,5371.16×
Georgia14,9371.6×
Illinois13,0401.29×
Pennsylvania10,2951.01×
North Carolina10,0461.1×
Ohio9,5951.03×
Michigan8,6251.09×
New Jersey8,5311.11×
Virginia7,8641.07×
Louisiana7,2941.87×
Arizona6,7511.09×
Massachusetts6,6721.12×
Tennessee6,5511.08×
Indiana6,2171.12×
Washington6,0521×
Maryland5,5091.06×
Alabama5,0211.19×
Missouri4,7930.98×
South Carolina4,4600.98×
Minnesota4,0550.94×
Kentucky3,9921.05×
Wisconsin3,7450.82×
Colorado3,7320.78×
Nevada3,6931.26×
Oklahoma3,3921.01×
Connecticut3,0701.01×
Oregon3,0440.88×
Mississippi2,4790.99×
Utah2,3080.85×
Arkansas2,2960.92×
Iowa2,2340.9×
Kansas1,9710.83×
Hawaii1,4411.11×
Nebraska1,3350.88×
New Mexico1,2580.83×
West Virginia1,2190.87×
Idaho1,1860.78×
Washington, District of Columbia1,1431.26×
New Hampshire1,0590.89×
Rhode Island8660.9×
Maine8480.78×
Delaware6830.82×
South Dakota5420.78×
North Dakota5100.82×
Alaska4350.67×
Montana4170.5×
Vermont3410.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dasani audience
BrandAffinityCategory
Kia Sportage52.33×Cars & Mobility
smartwater93.02×Food & Beverages
Mineral water12.98×Food & Beverages
Bottled water18.23×Food & Beverages
Honda HR-V34.88×Cars & Mobility
Felicity Jones27.47×Movies & TV
Christopher Walken19.2×Movies & TV
Pre-school playgroup38.99×Kids & Family
7-Eleven6.18×Shopping
Perrier34.54×Food & Beverages
Waterworld26.68×Movies & TV
Voss50.86×Food & Beverages
Allison Janney20×Movies & TV
Diet soda18.18×Food & Beverages
Jeep Grand Cherokee9.88×Cars & Mobility
Patricia Arquette13.56×Movies & TV
Scooby-Doo3.98×Movies & TV
Jean Paul Gaultier12.86×Fashion & Accessoires
Diane Keaton4.37×Movies & TV
Livemusic3.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dasani audience
TraitClusterScore
Convenience OrientationPREMIUM3.13
Family OrientationCONSERVATISM1.75
LGBTQ+ IdentityOPEN1.67
Luxury OrientationPREMIUM1.67
Price SensitivityPREMIUM1.51
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Dasani
CountryShare
United States70.6%
Canada4.7%
India3.0%

See Dasani audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Dasani have in United States?

Dasani has an estimated audience of 302,538 people in United States, concentrated in California and Texas.

What is the gender split and age of Dasani fans?

48.9% of Dasani fans are female, 51.1% are male, with an average age of 37.4 years.

Which brands do Dasani fans like most?

Dasani fans show strongest brand affinity for Kia Sportage (52.33×), smartwater (93.02×), and Mineral water (12.98×) over the country average.

Where do Dasani fans live in United States?

Dasani fans in United States are most concentrated in California (reach 41,240), Texas (reach 30,566), and Florida (reach 27,030). These three regions account for the largest share of the active audience.

What other brands do Dasani fans also like?

Beyond Dasani itself, the audience over-indexes on smartwater (93.02×), Mineral water (12.98×), Bottled water (18.23×), and Honda HR-V (34.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dasani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.