Dasani Audience in United States

Dasani logo

Dasani has an estimated audience of 302,538 people in United States. 48.9% are female, 51.1% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Liberace, Elsword, Experiential gifts, Roger Daltrey, Arnold Palmer.

The average Dasani fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liberace, Elsword, Experiential gifts, with strongest over-indexing on Liberace (34.54× the country average). Demographically, the Dasani audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Dasani fans

Demographic split for Dasani audience in United States
MetricValue
Female48.9%
Male51.1%
Average age37.4
Estimated audience size302,538

Audience persona

The typical Dasani fan in United States is balanced, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Liberace.

Top regions in United States

Top regions ranked by reach for Dasani in United States
RegionReachAffinity
California41,2401.24×
Texas30,5661.18×
Florida27,0301.32×
New York19,5371.16×
Georgia14,9371.6×
Illinois13,0401.29×
Pennsylvania10,2951.01×
North Carolina10,0461.1×
Ohio9,5951.03×
Michigan8,6251.09×
New Jersey8,5311.11×
Virginia7,8641.07×
Louisiana7,2941.87×
Arizona6,7511.09×
Massachusetts6,6721.12×
Tennessee6,5511.08×
Indiana6,2171.12×
Washington6,0521×
Maryland5,5091.06×
Alabama5,0211.19×
Missouri4,7930.98×
South Carolina4,4600.98×
Minnesota4,0550.94×
Kentucky3,9921.05×
Wisconsin3,7450.82×
Colorado3,7320.78×
Nevada3,6931.26×
Oklahoma3,3921.01×
Connecticut3,0701.01×
Oregon3,0440.88×
Mississippi2,4790.99×
Utah2,3080.85×
Arkansas2,2960.92×
Iowa2,2340.9×
Kansas1,9710.83×
Hawaii1,4411.11×
Nebraska1,3350.88×
New Mexico1,2580.83×
West Virginia1,2190.87×
Idaho1,1860.78×
Washington, District of Columbia1,1431.26×
New Hampshire1,0590.89×
Rhode Island8660.9×
Maine8480.78×
Delaware6830.82×
South Dakota5420.78×
North Dakota5100.82×
Alaska4350.67×
Montana4170.5×
Vermont3410.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dasani audience
BrandAffinityCategory
Liberace34.54×Music & Radio
Elsword52.33×Games
Experiential gifts18.23×Shopping
Roger Daltrey19.82×Movies & TV
Arnold Palmer12.12×Sports
Regional styles of Mexican music3.6×Music & Radio
Picnic8.37×Kids & Family
Home staging5.68×Home & Garden
Nebraska2.11×Travel & Leisure
Mount Kilimanjaro12.2×Travel & Leisure
Superintendent (education)6.53×Business & Career
Unique Gifts1.55×Shopping
ARCO1.87×Cars & Mobility
Public speaking2.36×Politics & Society
Birthday Gifts1.84×Kids & Family
Corona (band)3.28×Music & Radio
Leif Erikson Day7.46×Politics & Society
Mothercare1.8×Kids & Family
Counselor education9.17×Business & Career
Stamp collecting2.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dasani audience
TraitClusterScore
Convenience OrientationPREMIUM3.13
Family OrientationCONSERVATISM1.75
LGBTQ+ IdentityOPEN1.67
Luxury OrientationPREMIUM1.67
Price SensitivityPREMIUM1.51
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Dasani
CountryShare
United States70.6%
Canada4.7%
India3.0%

See Dasani audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Dasani have in United States?

Dasani has an estimated audience of 302,538 people in United States, concentrated in California and Texas.

What is the gender split and age of Dasani fans?

48.9% of Dasani fans are female, 51.1% are male, with an average age of 37.4 years.

Which brands do Dasani fans like most?

Dasani fans show strongest brand affinity for Liberace (34.54×), Elsword (52.33×), and Experiential gifts (18.23×) over the country average.

Where do Dasani fans live in United States?

Dasani fans in United States are most concentrated in California (reach 41,240), Texas (reach 30,566), and Florida (reach 27,030). These three regions account for the largest share of the active audience.

What other brands do Dasani fans also like?

Beyond Dasani itself, the audience over-indexes on Elsword (52.33×), Experiential gifts (18.23×), Roger Daltrey (19.82×), and Arnold Palmer (12.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dasani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.