Rascasse Audience Intelligence

Dasani Target Market in United States

A data profile of the people who buy, follow and care about Dasani in United States — modelled from more than twelve digital signal sources. Dasani has an estimated audience of 300,287 people in United States.

#12among Mineral water in United States#5007among Brand in United States#2491in Food & Beverages

The average Dasani fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aquafina, Patricia Arquette, Diane Keaton, with strongest over-indexing on Aquafina (102.87× the country average).

Demographically, the Dasani audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dasani fan in United States is balanced, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Aquafina.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dasani profile in United States.

Audience size
300K
in United States
Gender
48.9%♀
51.1% male
Age
37.4
average years
Country rank
#48375
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dasani

48.9% are female, 51.1% are male, average age 37.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Dasani audience in United States
MetricValue
Female48.9%
Male51.1%
Average age37.4
Estimated audience size300,287
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Dasani audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Dasani audience comes from United States.

Worldwide audience distribution share by country for Dasani
CountryShare
United States70.6%
Canada4.5%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dasani audience in United States is strongest.

Fig. 05

Top regions by affinity

Dasani customers by region in United States
#RegionReachAffinity×
01Louisiana~6K1.55×
02Georgia~10K1.49×
03Texas~30K1.24×
04Illinois~10K1.22×
05Florida~20K1.20×
06Indiana~7K1.20×
07Alabama~5K1.15×
08Nevada~3K1.15×
09California~40K1.14×
10Connecticut~3K1.14×
11Washington, District of Columbia~1K1.11×
12New York~20K1.09×
13North Carolina~10K1.09×
14Kentucky~4K1.09×
15Hawaii~1K1.09×
16New Jersey~8K1.07×
17Virginia~8K1.07×
18Massachusetts~6K1.06×
19Maryland~6K1.06×
20Mississippi~3K1.06×
21Michigan~8K1.04×
22Tennessee~6K1.04×
23Arizona~6K1.03×
24Oklahoma~3K1.03×
25Pennsylvania~10K1.02×
26South Carolina~5K1.02×
27Arkansas~2K1.00×
28South Dakota<1K1.00×
29Ohio~9K0.99×
30Washington~6K0.98×
31Missouri~5K0.98×
32Delaware<1K0.97×
33Nebraska~1K0.95×
34Rhode Island<1K0.95×
35North Dakota<1K0.95×
36Minnesota~4K0.94×
37Iowa~2K0.94×
38West Virginia~1K0.94×
39Alaska<1K0.93×
40New Hampshire~1K0.92×
41Utah~2K0.90×
42Kansas~2K0.90×
43Vermont<1K0.90×
44Oregon~3K0.89×
45New Mexico~1K0.89×
46Idaho~1K0.89×
47Maine<1K0.89×
48Wisconsin~4K0.86×
49Montana<1K0.86×
50Colorado~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Dasani, United States
0.79×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dasani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dasani audience
#·InterestCategoryAffinity×
01AquafinaFood & Beverages102.87×
02smartwaterFood & Beverages61.83×
03FantaFood & Beverages42.68×
04WaterworldMovies & TV31.32×
05Patricia ArquetteMovies & TV29.59×
06Felicity JonesMovies & TV29.14×
07Christopher WalkenMovies & TV24.97×
08PerrierFood & Beverages24.72×
09Sprite (soft drink)Food & Beverages22.06×
10Coconut waterFood & Beverages21.02×
11Allison JanneyMovies & TV20.00×
12Bottled waterFood & Beverages15.50×
13Anjelica HustonMovies & TV14.90×
14Diet sodaFood & Beverages14.17×
15Bob OdenkirkMovies & TV12.25×
16Olivia MunnMovies & TV10.59×
17Mineral waterFood & Beverages10.55×
18Diane KeatonMovies & TV10.24×
19Alison BrieMovies & TV8.68×
207-ElevenShopping5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dasani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dasani audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.10×
Family OrientationCONSERVATISM2.36×
IndulgenceJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dasani audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
SustainabilityBALANCE0.78×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dasani's target market in United States?

Dasani's target market in United States covers an estimated 300,287 people, concentrated in California and Texas.

02

What is the gender split and age of Dasani customers?

48.9% of the Dasani audience are female, 51.1% are male, with an average age of 37.4 years.

03

Which brands do Dasani fans like most?

Dasani fans show strongest brand affinity for Aquafina (102.87×), Patricia Arquette (29.59×), and Diane Keaton (10.24×) over the country average.

04

Where do Dasani fans live in United States?

Dasani fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dasani fans also like?

Beyond Dasani itself, the audience over-indexes on Patricia Arquette (29.59×), Diane Keaton (10.24×), Christopher Walken (24.97×), and smartwater (61.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in United States

See Dasani audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dasani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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