Rascasse Audience Intelligence

Salad bar Audience in United States

A data profile of the people who buy, follow and care about Salad bar in United States — modelled from more than twelve digital signal sources. Salad bar has an estimated audience of 630,627 people in United States.

#10448among Topic in United States#1728in Food & Beverages

The average Salad bar fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason's Deli, Reddit, Panda Express, with strongest over-indexing on Jason's Deli (39.38× the country average).

Demographically, the Salad bar audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salad bar fan in United States is more female, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Jason's Deli.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salad bar profile in United States.

Audience size
631K
in United States
Gender
69.3%♀
30.7% male
Age
39.8
average years
Country rank
#31860
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salad bar fans

69.3% are female, 30.7% are male, average age 39.8.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Salad bar audience in United States
MetricValue
Female69.3%
Male30.7%
Average age39.8
Estimated audience size630,627
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Salad bar audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3917%
40-4922%
50+23%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Salad bar audience comes from United States.

Worldwide audience distribution share by country for Salad bar
CountryShare
United States41.5%
Thailand5.8%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salad bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Salad bar fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K5.83×
02Wyoming~2K1.63×
03Mississippi~7K1.34×
04Kansas~6K1.26×
05Tennessee~10K1.18×
06New Mexico~4K1.15×
07Oregon~8K1.14×
08Idaho~3K1.09×
09Nevada~7K1.07×
10Arkansas~6K1.07×
11Utah~6K1.05×
12Wisconsin~10K1.04×
13Georgia~20K1.02×
14Nebraska~3K1.00×
15Missouri~10K0.99×
16South Carolina~9K0.99×
17Alabama~9K0.99×
18Washington~10K0.98×
19Colorado~10K0.98×
20Oklahoma~7K0.98×
21Florida~40K0.95×
22Indiana~10K0.95×
23Louisiana~8K0.95×
24North Carolina~20K0.94×
25California~60K0.93×
26New York~30K0.93×
27Kentucky~7K0.92×
28Texas~50K0.91×
29Michigan~10K0.90×
30South Dakota~1K0.89×
31North Dakota~1K0.89×
32Montana~2K0.88×
33Ohio~20K0.87×
34Alaska~1K0.86×
35Arizona~10K0.85×
36Iowa~4K0.85×
37Hawaii~2K0.84×
38Maine~2K0.84×
39New Hampshire~2K0.82×
40Rhode Island~2K0.78×
41Illinois~20K0.77×
42West Virginia~2K0.77×
43Minnesota~7K0.76×
44Washington, District of Columbia~1K0.76×
45Virginia~10K0.75×
46Delaware~1K0.73×
47Maryland~8K0.72×
48New Jersey~10K0.69×
49Pennsylvania~10K0.67×
50Massachusetts~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Salad bar, United States
0.65×1.00×5.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salad bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salad bar audience
#·InterestCategoryAffinity×
01Jason's DeliFood & Beverages39.38×
02Designer labelFashion & Accessoires16.23×
03Jason BourneMovies & TV15.14×
04Everybody Loves RaymondMovies & TV10.16×
05U-HaulBusiness & Career4.92×
06Panda ExpressFood & Beverages3.65×
07RedditInternet & Social Media3.25×
08Wawa Inc.Shopping3.01×
09YouTube MusicInternet & Social Media2.52×
10Burger KingFood & Beverages2.30×
11Dick Van DykeMovies & TV2.22×
12McDonald'sFood & Beverages2.20×
13Wendy'sFood & Beverages2.03×
14SubwayFood & Beverages2.00×
15Taco BellFood & Beverages1.99×
16Pizza HutFood & Beverages1.98×
17PeacemakerMovies & TV1.96×
18Pop musicMusic & Radio1.75×
19Comedy moviesMovies & TV1.65×
20NatureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salad bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salad bar audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.43×
Social Media UsageJOY1.37×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salad bar audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Early Adopter MentalityPOWER0.80×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salad bar have in United States?

Salad bar has an estimated audience of 630,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salad bar fans?

69.3% of Salad bar fans are female, 30.7% are male, with an average age of 39.8 years.

03

Which brands do Salad bar fans like most?

Salad bar fans show strongest brand affinity for Jason's Deli (39.38×), Reddit (3.25×), and Panda Express (3.65×) over the country average.

04

Where do Salad bar fans live in United States?

Salad bar fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Salad bar fans also like?

Beyond Salad bar itself, the audience over-indexes on Reddit (3.25×), Panda Express (3.65×), U-Haul (4.92×), and Designer label (16.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Salad bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salad bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →