Mall Plaza Audience in United States

Mall Plaza has an estimated audience of 373,991 people in United States. 55.4% are female, 44.6% are male, average age 37.2. Top regions: Texas, Maine, Florida. Top brand affinities: Go Ape, Autism Awareness, Friendly's, Diabetes mellitus awareness, Microblogging.

The average Mall Plaza fan in United States is 37.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Maine, Florida. Top brand affinities include Go Ape, Autism Awareness, Friendly's, with strongest over-indexing on Go Ape (195.83× the country average). Demographically, the Mall Plaza audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Shopping · Type: POI

Demographics of Mall Plaza fans

Demographic split for Mall Plaza audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.2
Estimated audience size373,991

Audience persona

The typical Mall Plaza fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Go Ape.

Top regions in United States

Top regions ranked by reach for Mall Plaza in United States
RegionReachAffinity
Texas27,7570.86×
Maine26,00119.41×
Florida24,5680.97×
California21,1490.51×
New York18,2390.87×
Michigan17,7831.82×
New Jersey5,2580.55×
Georgia5,0370.44×
Virginia5,0030.55×
Illinois4,6000.37×
North Carolina3,9980.36×
Massachusetts3,2980.45×
Colorado2,9350.5×
Arkansas2,7070.88×
Pennsylvania2,6560.21×
Indiana2,5560.37×
Maryland2,5380.39×
Tennessee2,4020.32×
South Carolina2,1470.38×
Ohio2,0450.18×
Arizona1,8470.24×
Mississippi1,8280.59×
Iowa1,6540.54×
Louisiana1,6250.34×
Oklahoma1,5880.38×
Missouri1,5750.26×
Kentucky1,5630.33×
Connecticut1,5200.41×
Alabama1,5130.29×
West Virginia1,5090.87×
Kansas1,3940.47×
Idaho1,3940.74×
Utah1,3820.41×
Washington1,3800.18×
Washington, District of Columbia1,3591.21×
Hawaii1,3310.83×
Rhode Island1,3011.09×
South Dakota1,2961.5×
Oregon1,2910.3×
Wisconsin1,2790.23×
North Dakota1,2621.64×
New Hampshire1,2440.84×
Minnesota1,2380.23×
Nebraska1,2180.65×
New Mexico1,2110.65×
Nevada1,2070.33×
Delaware1,0751.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mall Plaza audience
BrandAffinityCategory
Go Ape195.83×Travel & Leisure
Autism Awareness19.03×Health
Friendly's44.2×Food & Beverages
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
WellCare37.36×Health
InboxDollars44.77×Business & Career
Income tax13.19×Business & Career
Seal28.93×Music & Radio
Thandie Newton20×Movies & TV
Sweetgreen11.79×Food & Beverages
Brenda Song16.3×Fashion & Accessoires
Google Maps3.54×Internet & Social Media
Planet Fitness3.58×Sports
Indeed.com3.62×Business & Career
Diaper bag5.19×Kids & Family
Ria Money Transfer26.02×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Pfaltzgraff43.91×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mall Plaza audience
TraitClusterScore
Luxury OrientationPREMIUM2.61
Price SensitivityPREMIUM1.57
Risk AppetiteTHRILL1.45
Quality AwarenessPREMIUM1.42
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Mall Plaza
CountryShare
Brazil25.1%
Chile17.9%
Peru9.3%

See Mall Plaza audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Mall Plaza have in United States?

Mall Plaza has an estimated audience of 373,991 people in United States, concentrated in Texas and Maine.

What is the gender split and age of Mall Plaza fans?

55.4% of Mall Plaza fans are female, 44.6% are male, with an average age of 37.2 years.

Which brands do Mall Plaza fans like most?

Mall Plaza fans show strongest brand affinity for Go Ape (195.83×), Autism Awareness (19.03×), and Friendly's (44.2×) over the country average.

Where do Mall Plaza fans live in United States?

Mall Plaza fans in United States are most concentrated in Texas (reach 27,757), Maine (reach 26,001), and Florida (reach 24,568). These three regions account for the largest share of the active audience.

What other brands do Mall Plaza fans also like?

Beyond Mall Plaza itself, the audience over-indexes on Autism Awareness (19.03×), Friendly's (44.2×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mall Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.