Mall Plaza Audience in United States
Mall Plaza has an estimated audience of 373,991 people in United States. 55.4% are female, 44.6% are male, average age 37.2. Top regions: Texas, Maine, Florida. Top brand affinities: Lulu 黃路梓茵, Historic site, Mothercare, Desi Slava, Paducah, Kentucky.
The average Mall Plaza fan in United States is 37.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Maine, Florida. Top brand affinities include Lulu 黃路梓茵, Historic site, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Mall Plaza audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Shopping · Type: POI
Demographics of Mall Plaza fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 37.2 |
| Estimated audience size | 373,991 |
Audience persona
The typical Mall Plaza fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 27,757 | 0.86× |
| Maine | 26,001 | 19.41× |
| Florida | 24,568 | 0.97× |
| California | 21,149 | 0.51× |
| New York | 18,239 | 0.87× |
| Michigan | 17,783 | 1.82× |
| New Jersey | 5,258 | 0.55× |
| Georgia | 5,037 | 0.44× |
| Virginia | 5,003 | 0.55× |
| Illinois | 4,600 | 0.37× |
| North Carolina | 3,998 | 0.36× |
| Massachusetts | 3,298 | 0.45× |
| Colorado | 2,935 | 0.5× |
| Arkansas | 2,707 | 0.88× |
| Pennsylvania | 2,656 | 0.21× |
| Indiana | 2,556 | 0.37× |
| Maryland | 2,538 | 0.39× |
| Tennessee | 2,402 | 0.32× |
| South Carolina | 2,147 | 0.38× |
| Ohio | 2,045 | 0.18× |
| Arizona | 1,847 | 0.24× |
| Mississippi | 1,828 | 0.59× |
| Iowa | 1,654 | 0.54× |
| Louisiana | 1,625 | 0.34× |
| Oklahoma | 1,588 | 0.38× |
| Missouri | 1,575 | 0.26× |
| Kentucky | 1,563 | 0.33× |
| Connecticut | 1,520 | 0.41× |
| Alabama | 1,513 | 0.29× |
| West Virginia | 1,509 | 0.87× |
| Kansas | 1,394 | 0.47× |
| Idaho | 1,394 | 0.74× |
| Utah | 1,382 | 0.41× |
| Washington | 1,380 | 0.18× |
| Washington, District of Columbia | 1,359 | 1.21× |
| Hawaii | 1,331 | 0.83× |
| Rhode Island | 1,301 | 1.09× |
| South Dakota | 1,296 | 1.5× |
| Oregon | 1,291 | 0.3× |
| Wisconsin | 1,279 | 0.23× |
| North Dakota | 1,262 | 1.64× |
| New Hampshire | 1,244 | 0.84× |
| Minnesota | 1,238 | 0.23× |
| Nebraska | 1,218 | 0.65× |
| New Mexico | 1,211 | 0.65× |
| Nevada | 1,207 | 0.33× |
| Delaware | 1,075 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Historic site | 15.49× | Arts & Culture |
| Mothercare | 4.55× | Kids & Family |
| Desi Slava | 195.83× | Music & Radio |
| Paducah, Kentucky | 9.14× | Travel & Leisure |
| Kona Grill | 9.09× | Food & Beverages |
| Horror punk | 8.82× | Music & Radio |
| Kurt Hummel | 28.93× | Movies & TV |
| Nebraska Cornhuskers football | 2.64× | Sports |
| JDSU | 2.2× | Business & Career |
| Home staging | 2.95× | Home & Garden |
| Elsword | 9.13× | Games |
| Charlamagne Tha God | 5.32× | Movies & TV |
| Vocal harmony | 2.49× | Music & Radio |
| Stucco | 3.36× | Home & Garden |
| Keenan Allen | 3.46× | Sports |
| Assassin's Creed II | 3.66× | Games |
| Lahaina, Hawaii | 8.97× | Travel & Leisure |
| Del Mar Fairgrounds | 15.35× | Sports |
| John Havlicek | 7.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.61 |
| Price Sensitivity | PREMIUM | 1.57 |
| Risk Appetite | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.42 |
| Indulgence | JOY | 1.34 |
| Family Orientation | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.1% |
| Chile | 17.9% |
| Peru | 9.3% |
See Mall Plaza audiences in other countries
More Shopping audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Mall Plaza have in United States?
Mall Plaza has an estimated audience of 373,991 people in United States, concentrated in Texas and Maine.
What is the gender split and age of Mall Plaza fans?
55.4% of Mall Plaza fans are female, 44.6% are male, with an average age of 37.2 years.
Which brands do Mall Plaza fans like most?
Mall Plaza fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Historic site (15.49×), and Mothercare (4.55×) over the country average.
Where do Mall Plaza fans live in United States?
Mall Plaza fans in United States are most concentrated in Texas (reach 27,757), Maine (reach 26,001), and Florida (reach 24,568). These three regions account for the largest share of the active audience.
What other brands do Mall Plaza fans also like?
Beyond Mall Plaza itself, the audience over-indexes on Historic site (15.49×), Mothercare (4.55×), Desi Slava (195.83×), and Paducah, Kentucky (9.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mall Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.