Rascasse Audience Intelligence

Mall Plaza Audience in United States

A data profile of the people who buy, follow and care about Mall Plaza in United States — modelled from more than twelve digital signal sources. Mall Plaza has an estimated audience of 373,991 people in United States.

#4834among POI in United States#597in Shopping

The average Mall Plaza fan in United States is 37.2 years old, more female, and lives primarily in Maine.

The audience is concentrated in Maine, Michigan, Texas.

Top brand affinities include Friendly's, Go Ape, WellCare, with strongest over-indexing on Friendly's (55.33× the country average).

Demographically, the Mall Plaza audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mall Plaza fan in United States is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Friendly's.

Category: Shopping · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mall Plaza profile in United States.

Audience size
374K
in United States
Gender
55.4%♀
44.6% male
Age
37.2
average years
Country rank
#43094
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mall Plaza fans

55.4% are female, 44.6% are male, average age 37.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Mall Plaza audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.2
Estimated audience size373,991
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Mall Plaza audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Mall Plaza audience comes from United States.

Worldwide audience distribution share by country for Mall Plaza
CountryShare
Brazil25.1%
Chile17.9%
Peru9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mall Plaza audience in United States is strongest.

Fig. 05

Top regions by affinity

Mall Plaza fans by region: top regions in United States
#RegionReachAffinity×
01Maine~40K28.99×
02Michigan~20K2.31×
03North Dakota<1K1.06×
04South Dakota<1K1.03×
05Alaska<1K0.98×
06Rhode Island~1K0.97×
07Washington, District of Columbia~1K0.97×
08Montana~1K0.97×
09Vermont<1K0.97×
10Delaware<1K0.96×
11West Virginia~2K0.94×
12Hawaii~1K0.93×
13New Hampshire~1K0.93×
14Idaho~2K0.92×
15Arkansas~3K0.90×
16Mississippi~3K0.90×
17Nebraska~2K0.90×
18New Mexico~2K0.90×
19Iowa~3K0.87×
20Kansas~3K0.87×
21Louisiana~4K0.86×
22Oklahoma~4K0.86×
23Utah~3K0.86×
24Kentucky~4K0.85×
25Oregon~4K0.85×
26Nevada~3K0.85×
27Alabama~4K0.84×
28Wisconsin~5K0.83×
29Minnesota~4K0.83×
30Connecticut~3K0.82×
31Missouri~5K0.80×
32Tennessee~6K0.79×
33Indiana~5K0.79×
34Arizona~6K0.78×
35South Carolina~4K0.78×
36Florida~20K0.77×
37Washington~6K0.77×
38Maryland~5K0.75×
39Colorado~4K0.75×
40Ohio~8K0.73×
41Massachusetts~5K0.73×
42New York~10K0.71×
43Virginia~6K0.70×
44Pennsylvania~9K0.69×
45North Carolina~8K0.69×
46Texas~20K0.68×
47New Jersey~7K0.68×
48Georgia~8K0.67×
49Illinois~8K0.62×
50California~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Mall Plaza, United States
0.50×1.00×28.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mall Plaza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mall Plaza audience
#·InterestCategoryAffinity×
01Go ApeTravel & Leisure134.11×
02Friendly'sFood & Beverages55.33×
03PfaltzgraffHome & Garden55.24×
04WellCareHealth47.96×
05JC WhitneyShopping39.77×
06InboxDollarsBusiness & Career32.59×
07Brenda SongFashion & Accessoires26.27×
08LifeLockTechnology & Electronics23.56×
09TupperwareHome & Garden21.76×
10Thandie NewtonMovies & TV20.00×
11Kung Fu HustleMovies & TV20.00×
12SweetgreenFood & Beverages17.61×
13FedEx OfficeBusiness & Career8.44×
14WalmartShopping2.14×
15PinterestInternet & Social Media2.05×
16Home improvementHome & Garden1.96×
17RecipesFood & Beverages1.87×
18Alcoholic beveragesFood & Beverages1.76×
19CookingFood & Beverages1.70×
20Donald TrumpPolitics & Society1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mall Plaza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mall Plaza audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.04×
PatriotismCONSERVATISM1.74×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mall Plaza audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.76×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mall Plaza have in United States?

Mall Plaza has an estimated audience of 373,991 people in United States, concentrated in Maine and Michigan.

02

What is the gender split and age of Mall Plaza fans?

55.4% of Mall Plaza fans are female, 44.6% are male, with an average age of 37.2 years.

03

Which brands do Mall Plaza fans like most?

Mall Plaza fans show strongest brand affinity for Friendly's (55.33×), Go Ape (134.11×), and WellCare (47.96×) over the country average.

04

Where do Mall Plaza fans live in United States?

Mall Plaza fans in United States are most concentrated in Maine (reach ~40K), Michigan (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mall Plaza fans also like?

Beyond Mall Plaza itself, the audience over-indexes on Go Ape (134.11×), WellCare (47.96×), Brenda Song (26.27×), and Sweetgreen (17.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Mall Plaza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mall Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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