Hiscox Audience in United States

Hiscox has an estimated audience of 274,888 people in United States. 44.5% are female, 55.5% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: The Hartford, ArchDaily, ARCHITECT magazine, Marine insurance, Satellite.

The average Hiscox fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include The Hartford, ArchDaily, ARCHITECT magazine, with strongest over-indexing on The Hartford (174.08× the country average). Demographically, the Hiscox audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Hiscox fans

Demographic split for Hiscox audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.1
Estimated audience size274,888

Audience persona

The typical Hiscox fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for The Hartford.

Top regions in United States

Top regions ranked by reach for Hiscox in United States
RegionReachAffinity
California39,7701.32×
Florida38,8382.09×
Texas25,9931.1×
New York23,3181.52×
Georgia11,8591.4×
New Jersey10,7261.53×
Pennsylvania9,7561.05×
North Carolina9,4991.15×
Virginia8,2941.24×
Illinois7,0360.77×
Colorado6,3881.47×
Arizona5,5820.99×
Ohio5,5730.66×
Maryland5,4741.16×
Massachusetts5,4591.01×
Washington5,4300.98×
South Carolina5,3031.28×
Michigan4,8080.67×
Tennessee4,6530.84×
Connecticut4,3341.57×
Louisiana4,2661.2×
Missouri3,4310.77×
Indiana3,4250.68×
Oregon3,3631.07×
Alabama3,3340.87×
Minnesota3,0950.79×
Nevada3,0671.15×
Oklahoma2,5970.85×
Wisconsin2,5480.62×
Kentucky2,1170.61×
Utah2,0370.83×
Hawaii1,9991.69×
Kansas1,7710.82×
Arkansas1,5730.69×
Mississippi1,5390.68×
Idaho1,4871.08×
Iowa1,2440.55×
New Hampshire1,1691.08×
New Mexico1,1220.81×
Washington, District of Columbia9641.17×
Rhode Island9441.08×
Montana9031.18×
Maine8840.9×
Nebraska8720.63×
Delaware7240.96×
West Virginia6040.47×
Vermont5141.06×
Alaska4760.81×
North Dakota3900.69×
Wyoming3510.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hiscox audience
BrandAffinityCategory
The Hartford174.08×Business & Career
ArchDaily530.06×Home & Garden
ARCHITECT magazine688.24×Home & Garden
Marine insurance290.63×Business & Career
Satellite41.51×Technology & Electronics
Liberty Mutual22.67×Business & Career
Chubb Corp.154.94×Business & Career
Bermuda25.89×Travel & Leisure
Workers' compensation19.67×Business & Career
SieMatic174×Home & Garden
Liability insurance22.44×Business & Career
Property insurance19.36×Home & Garden
Justerini & Brooks60.08×Food & Beverages
Professional services14.09×Business & Career
State Farm Insurance13.23×Business & Career
Food5220×Food & Beverages
Insurance2.89×Business & Career
Capital One2.98×Business & Career
General insurance15.32×Business & Career
CNN2.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hiscox audience
TraitClusterScore
Quality AwarenessPREMIUM1.52
Risk AppetiteTHRILL1.51
Career OrientationPOWER1.47
Family OrientationCONSERVATISM1.43
Need for SecurityCONSERVATISM1.39
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Hiscox
CountryShare
United States39.3%
United Kingdom16.2%
Germany14.9%

See Hiscox audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Hiscox have in United States?

Hiscox has an estimated audience of 274,888 people in United States, concentrated in California and Florida.

What is the gender split and age of Hiscox fans?

44.5% of Hiscox fans are female, 55.5% are male, with an average age of 43.1 years.

Which brands do Hiscox fans like most?

Hiscox fans show strongest brand affinity for The Hartford (174.08×), ArchDaily (530.06×), and ARCHITECT magazine (688.24×) over the country average.

Where do Hiscox fans live in United States?

Hiscox fans in United States are most concentrated in California (reach 39,770), Florida (reach 38,838), and Texas (reach 25,993). These three regions account for the largest share of the active audience.

What other brands do Hiscox fans also like?

Beyond Hiscox itself, the audience over-indexes on ArchDaily (530.06×), ARCHITECT magazine (688.24×), Marine insurance (290.63×), and Satellite (41.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiscox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.