Rascasse Audience Intelligence

Hiscox Target Market in United States

A data profile of the people who buy, follow and care about Hiscox in United States — modelled from more than twelve digital signal sources. Hiscox has an estimated audience of 276,270 people in United States.

#36among Insurances in United States#5231among Brand in United States#3088in Business & Career

The average Hiscox fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include The Hartford, ArchDaily, ARCHITECT magazine, with strongest over-indexing on The Hartford (174.08× the country average).

Demographically, the Hiscox audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hiscox fan in United States is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for The Hartford.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hiscox profile in United States.

Audience size
276K
in United States
Gender
44.5%♀
55.5% male
Age
43.1
average years
Country rank
#50402
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hiscox

44.5% are female, 55.5% are male, average age 43.1.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Hiscox audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.1
Estimated audience size276,270
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Hiscox audience in United States
Age bracketShare%
16-199%
20-2916%
30-3924%
40-4927%
50+24%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Hiscox audience comes from United States.

Worldwide audience distribution share by country for Hiscox
CountryShare
United States38.8%
United Kingdom16.3%
Germany15.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hiscox audience in United States is strongest.

Fig. 05

Top regions by affinity

Hiscox customers by region in United States
#RegionReachAffinity×
01Florida~40K2.10×
02Hawaii~2K1.65×
03Connecticut~4K1.52×
04Georgia~10K1.45×
05New Jersey~10K1.44×
06Colorado~6K1.43×
07New York~20K1.41×
08California~40K1.36×
09Virginia~8K1.21×
10South Carolina~5K1.21×
11Maryland~6K1.18×
12Louisiana~4K1.14×
13Montana<1K1.14×
14Nevada~3K1.13×
15Idaho~2K1.11×
16Washington, District of Columbia<1K1.11×
17Oregon~3K1.09×
18New Hampshire~1K1.09×
19North Carolina~9K1.07×
20Texas~20K1.05×
21Washington~6K1.05×
22Rhode Island<1K1.05×
23Vermont<1K1.04×
24Arizona~6K1.02×
25Pennsylvania~9K1.01×
26Massachusetts~5K0.99×
27Delaware<1K0.99×
28Maine<1K0.97×
29Utah~2K0.92×
30Tennessee~5K0.91×
31Alaska<1K0.90×
32Alabama~3K0.89×
33Oklahoma~3K0.88×
34New Mexico~1K0.87×
35North Dakota<1K0.85×
36Kansas~2K0.83×
37Missouri~4K0.82×
38South Dakota<1K0.82×
39Minnesota~3K0.80×
40Mississippi~2K0.80×
41Arkansas~2K0.78×
42Illinois~7K0.76×
43Indiana~4K0.75×
44Nebraska~1K0.75×
45West Virginia<1K0.73×
46Michigan~5K0.71×
47Wisconsin~3K0.69×
48Kentucky~2K0.69×
49Ohio~6K0.67×
50Iowa~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Hiscox, United States
0.67×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hiscox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hiscox audience
#·InterestCategoryAffinity×
01ARCHITECT magazineHome & Garden688.24×
02ArchDailyHome & Garden530.06×
03Marine insuranceBusiness & Career290.63×
04The HartfordBusiness & Career174.08×
05SieMaticHome & Garden174.00×
06Chubb Corp.Business & Career154.94×
07Engel & VölkersHome & Garden64.60×
08Justerini & BrooksFood & Beverages60.08×
09SatelliteTechnology & Electronics41.51×
10BermudaTravel & Leisure25.89×
11Liberty MutualBusiness & Career22.67×
12Liability insuranceBusiness & Career22.44×
13Food52Food & Beverages20.00×
14Workers' compensationBusiness & Career19.67×
15Property insuranceHome & Garden19.36×
16General insuranceBusiness & Career15.32×
17Professional servicesBusiness & Career14.09×
18State Farm InsuranceBusiness & Career13.23×
19Capital OneBusiness & Career2.98×
20InsuranceBusiness & Career2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hiscox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hiscox audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.46×
Career OrientationPOWER1.87×
PatriotismCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hiscox audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.18×
ExtroversionTHRILL1.28×
CreativityOPEN1.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hiscox's target market in United States?

Hiscox's target market in United States covers an estimated 276,270 people, concentrated in California and Florida.

02

What is the gender split and age of Hiscox customers?

44.5% of the Hiscox audience are female, 55.5% are male, with an average age of 43.1 years.

03

Which brands do Hiscox fans like most?

Hiscox fans show strongest brand affinity for The Hartford (174.08×), ArchDaily (530.06×), and ARCHITECT magazine (688.24×) over the country average.

04

Where do Hiscox fans live in United States?

Hiscox fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hiscox fans also like?

Beyond Hiscox itself, the audience over-indexes on ArchDaily (530.06×), ARCHITECT magazine (688.24×), Marine insurance (290.63×), and Satellite (41.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Hiscox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiscox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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