Bermuda Audience in United States

Bermuda has an estimated audience of 2,321,670 people in United States. 59.9% are female, 40.1% are male, average age 40.8. Top regions: New York, Florida, California. Top brand affinities: Autism Awareness, Once upon a time, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Bermuda fan in United States is 40.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Autism Awareness, Once upon a time, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bermuda audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Bermuda fans

Demographic split for Bermuda audience in United States
MetricValue
Female59.9%
Male40.1%
Average age40.8
Estimated audience size2,321,670

Audience persona

The typical Bermuda fan in United States is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bermuda in United States
RegionReachAffinity
New York260,0872×
Florida193,3561.23×
California148,7260.58×
Texas131,7720.66×
New Jersey117,0031.98×
Massachusetts113,8102.49×
Pennsylvania112,2711.44×
North Carolina103,6951.48×
Virginia86,9781.54×
Georgia79,0301.1×
Maryland66,2491.66×
Ohio60,5180.85×
Illinois58,2420.75×
Connecticut54,8122.35×
South Carolina50,4681.44×
Michigan44,0660.73×
Tennessee40,0980.86×
Arizona30,4650.64×
Washington30,2280.65×
Indiana28,7490.68×
Colorado27,1970.74×
Alabama27,0040.83×
Missouri24,6840.66×
Minnesota23,0260.69×
Wisconsin22,1910.64×
Louisiana21,0580.7×
Kentucky19,6730.68×
New Hampshire19,0572.08×
Rhode Island15,7042.13×
Oregon15,4060.58×
Oklahoma14,3200.56×
Maine14,1811.71×
Utah13,6730.66×
Washington, District of Columbia12,8541.84×
Nevada11,8520.53×
Iowa11,6880.61×
Arkansas11,1350.58×
Mississippi11,1330.58×
Kansas10,2870.56×
Delaware9,4041.47×
West Virginia9,3440.86×
Nebraska6,5050.56×
Vermont6,0841.49×
Hawaii6,0310.6×
Idaho5,8880.51×
New Mexico5,2600.45×
Montana3,4020.53×
Alaska3,3650.68×
South Dakota2,5000.47×
North Dakota2,2680.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bermuda audience
BrandAffinityCategory
Autism Awareness19.03×Health
Once upon a time38.68×Movies & TV
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Google Flights4.68×Travel & Leisure
Diaper bag5.46×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.45×Music & Radio
Powerball2.75×Games
Curaçao18.39×Travel & Leisure
Carpentry3.3×Home & Garden
Cello5.05×Music & Radio
Crossword4.04×Games
Las Vegas2.54×Travel & Leisure
Planet Fitness2×Sports
United States Postal Service2.02×Business & Career
MSN1.97×News
Hiking trails4.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bermuda audience
TraitClusterScore
TravellingTHRILL1.77
Luxury OrientationPREMIUM1.46
Sports ActivityPOWER1.35
Quality AwarenessPREMIUM1.34
Early Adopter MentalityPOWER1.28
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Bermuda
CountryShare
United States22.3%
Brazil20.4%
United Kingdom4.7%

See Bermuda audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Bermuda have in United States?

Bermuda has an estimated audience of 2,321,670 people in United States, concentrated in New York and Florida.

What is the gender split and age of Bermuda fans?

59.9% of Bermuda fans are female, 40.1% are male, with an average age of 40.8 years.

Which brands do Bermuda fans like most?

Bermuda fans show strongest brand affinity for Autism Awareness (19.03×), Once upon a time (38.68×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Bermuda fans live in United States?

Bermuda fans in United States are most concentrated in New York (reach 260,087), Florida (reach 193,356), and California (reach 148,726). These three regions account for the largest share of the active audience.

What other brands do Bermuda fans also like?

Beyond Bermuda itself, the audience over-indexes on Once upon a time (38.68×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bermuda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.