Rascasse Audience Intelligence

Bermuda Audience in United States

A data profile of the people who buy, follow and care about Bermuda in United States — modelled from more than twelve digital signal sources. Bermuda has an estimated audience of 2,321,670 people in United States.

#109among Country in United States#976among POI in United States#1005in Travel & Leisure

The average Bermuda fan in United States is 40.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Once upon a time, Curaçao, Powerball, with strongest over-indexing on Once upon a time (27.53× the country average).

Demographically, the Bermuda audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bermuda fan in United States is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Once upon a time.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bermuda profile in United States.

Audience size
2.3M
in United States
Gender
59.9%♀
40.1% male
Age
40.8
average years
Country rank
#12641
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bermuda fans

59.9% are female, 40.1% are male, average age 40.8.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Bermuda audience in United States
MetricValue
Female59.9%
Male40.1%
Average age40.8
Estimated audience size2,321,670
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Bermuda audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3916%
40-4919%
50+28%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Bermuda audience comes from United States.

Worldwide audience distribution share by country for Bermuda
CountryShare
United States22.2%
Brazil20.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bermuda audience in United States is strongest.

Fig. 05

Top regions by affinity

Bermuda fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.41×
02Connecticut~50K2.27×
03Rhode Island~20K2.13×
04New Hampshire~20K2.10×
05New Jersey~100K1.89×
06New York~200K1.85×
07Washington, District of Columbia~10K1.79×
08Maine~10K1.72×
09Maryland~70K1.65×
10Virginia~90K1.58×
11Vermont~6K1.58×
12Delaware~10K1.51×
13North Carolina~100K1.46×
14South Carolina~50K1.45×
15Pennsylvania~100K1.42×
16Florida~200K1.21×
17Georgia~80K1.05×
18West Virginia~10K0.93×
19Tennessee~40K0.85×
20Ohio~60K0.82×
21Alabama~30K0.81×
22Alaska~4K0.75×
23Illinois~60K0.72×
24Colorado~30K0.72×
25Louisiana~20K0.72×
26Michigan~40K0.70×
27Kentucky~20K0.70×
28Minnesota~20K0.69×
29Utah~10K0.67×
30Indiana~30K0.66×
31Missouri~20K0.66×
32Hawaii~7K0.65×
33Texas~100K0.64×
34Washington~30K0.64×
35Wisconsin~20K0.64×
36Iowa~10K0.63×
37Arizona~30K0.62×
38Arkansas~10K0.62×
39Mississippi~10K0.61×
40Kansas~10K0.60×
41Montana~4K0.60×
42Oklahoma~20K0.59×
43Nebraska~7K0.59×
44Oregon~20K0.58×
45North Dakota~3K0.58×
46California~100K0.56×
47Idaho~7K0.56×
48South Dakota~3K0.56×
49Nevada~10K0.54×
50New Mexico~6K0.49×
Fig. 06

Affinity by region

Affinity by region — Bermuda, United States
0.49×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bermuda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bermuda audience
#·InterestCategoryAffinity×
01Once upon a timeMovies & TV27.53×
02HiscoxBusiness & Career25.89×
03CuraçaoTravel & Leisure20.37×
04JamiroquaiMusic & Radio12.56×
05BoardshortsFashion & Accessoires9.65×
06CheapOairTravel & Leisure5.08×
07Royal Caribbean Cruises Ltd.Travel & Leisure3.55×
08CrosswordGames3.19×
09Mega MillionsGames2.84×
10PowerballGames2.76×
11Google FlightsTravel & Leisure2.68×
12InnovationBusiness & Career2.55×
13Golf ChannelSports2.48×
14Diaper bagKids & Family2.38×
15Planet FitnessSports2.29×
16FedExBusiness & Career2.00×
17Las VegasTravel & Leisure1.80×
18ExpediaTravel & Leisure1.77×
19CanadaTravel & Leisure1.67×
20Mortgage loansBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bermuda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bermuda audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.70×
PatriotismCONSERVATISM1.61×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bermuda audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.85×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bermuda have in United States?

Bermuda has an estimated audience of 2,321,670 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Bermuda fans?

59.9% of Bermuda fans are female, 40.1% are male, with an average age of 40.8 years.

03

Which brands do Bermuda fans like most?

Bermuda fans show strongest brand affinity for Once upon a time (27.53×), Curaçao (20.37×), and Powerball (2.76×) over the country average.

04

Where do Bermuda fans live in United States?

Bermuda fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bermuda fans also like?

Beyond Bermuda itself, the audience over-indexes on Curaçao (20.37×), Powerball (2.76×), Planet Fitness (2.29×), and Google Flights (2.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bermuda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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