Bermuda Audience in Germany
Bermuda has an estimated audience of 226,986 people in Germany. 49.6% are female, 50.4% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugh Grant, Singha, Barbados, Fugazi, Novak Djokovic.
The average Bermuda fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugh Grant, Singha, Barbados, with strongest over-indexing on Hugh Grant (162.34× the country average). Demographically, the Bermuda audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Bermuda fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.2 |
| Estimated audience size | 226,986 |
Audience persona
The typical Bermuda fan in Germany is balanced, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Hugh Grant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,473 | 1.16× |
| Bayern | 42,948 | 1.18× |
| Baden-Württemberg | 33,733 | 1.09× |
| Hessen | 24,006 | 1.39× |
| Niedersachsen | 21,888 | 0.99× |
| Berlin | 12,176 | 1.2× |
| Rheinland-Pfalz | 11,227 | 0.99× |
| Sachsen | 9,370 | 0.84× |
| Schleswig-Holstein | 8,533 | 1.05× |
| Hamburg | 6,346 | 1.24× |
| Brandenburg | 5,512 | 0.78× |
| Thüringen | 4,156 | 0.72× |
| Sachsen-Anhalt | 3,799 | 0.65× |
| Mecklenburg-Vorpommern | 3,273 | 0.76× |
| Bremen | 2,383 | 1.23× |
| Saarland | 2,099 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugh Grant | 162.34× | Movies & TV |
| Singha | 131.31× | Food & Beverages |
| Barbados | 36.56× | Travel & Leisure |
| Fugazi | 41.67× | Music & Radio |
| Novak Djokovic | 7.58× | Sports |
| Dakota Fanning | 11.58× | Movies & TV |
| Casino | 5.74× | Games |
| Fachhochschule | 7.23× | Business & Career |
| Once upon a time | 15.72× | Movies & TV |
| Hiscox | 28.59× | Business & Career |
| Colin Firth | 11.06× | Movies & TV |
| Whirlpool Corporation | 8.11× | Home & Garden |
| Patrick Dempsey | 12.46× | Movies & TV |
| ICloud | 4.22× | Technology & Electronics |
| Spiegel Online | 1.76× | News |
| ESPN | 7.47× | Movies & TV |
| Satire | 3.2× | Literature |
| Kurdistan | 6.88× | Travel & Leisure |
| House music | 2.05× | Music & Radio |
| Ghostbusters (franchise) | 8.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Travelling | THRILL | 1.49 |
| Quality Awareness | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.43 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 20.4% |
| United Kingdom | 4.7% |
See Bermuda audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Bermuda have in Germany?
Bermuda has an estimated audience of 226,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bermuda fans?
49.6% of Bermuda fans are female, 50.4% are male, with an average age of 36.2 years.
Which brands do Bermuda fans like most?
Bermuda fans show strongest brand affinity for Hugh Grant (162.34×), Singha (131.31×), and Barbados (36.56×) over the country average.
Where do Bermuda fans live in Germany?
Bermuda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,473), Bayern (reach 42,948), and Baden-Württemberg (reach 33,733). These three regions account for the largest share of the active audience.
What other brands do Bermuda fans also like?
Beyond Bermuda itself, the audience over-indexes on Singha (131.31×), Barbados (36.56×), Fugazi (41.67×), and Novak Djokovic (7.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bermuda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.