Rascasse Audience Intelligence

Bermuda Audience in Germany

A data profile of the people who buy, follow and care about Bermuda in Germany — modelled from more than twelve digital signal sources. Bermuda has an estimated audience of 226,986 people in Germany.

#161among Country in Germany#2059among POI in Germany#1721in Travel & Leisure

The average Bermuda fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugh Grant, Singha, Hiscox, with strongest over-indexing on Hugh Grant (182.53× the country average).

Demographically, the Bermuda audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bermuda fan in Germany is balanced, around 36.2 years old, with strong Community Orientation tendencies and a notable affinity for Hugh Grant.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bermuda profile in Germany.

Audience size
227K
in Germany
Gender
49.6%♀
50.4% male
Age
36.2
average years
Country rank
#20967
POI in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bermuda fans

49.6% are female, 50.4% are male, average age 36.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Bermuda audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age36.2
Estimated audience size226,986
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Bermuda audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Bermuda audience comes from Germany.

Worldwide audience distribution share by country for Bermuda
CountryShare
United States22.2%
Brazil20.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bermuda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bermuda fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.34×
02Hamburg~6K1.24×
03Bremen~2K1.22×
04Berlin~10K1.16×
05Bayern~40K1.14×
06Nordrhein-Westfalen~60K1.13×
07Baden-Württemberg~30K1.07×
08Schleswig-Holstein~9K1.04×
09Niedersachsen~20K1.00×
10Rheinland-Pfalz~10K0.98×
11Sachsen~9K0.84×
12Saarland~2K0.83×
13Brandenburg~6K0.81×
14Mecklenburg-Vorpommern~3K0.79×
15Thüringen~4K0.77×
16Sachsen-Anhalt~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Bermuda, Germany
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bermuda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bermuda audience
#·InterestCategoryAffinity×
01Hugh GrantMovies & TV182.53×
02SinghaFood & Beverages162.60×
03Ocean Colour SceneMusic & Radio98.79×
04HiscoxBusiness & Career43.82×
05Plus belle la vieMovies & TV34.02×
06FugaziMusic & Radio28.25×
07BarbadosTravel & Leisure26.67×
08Us WeeklyInternet & Social Media20.00×
09Once upon a timeMovies & TV18.20×
10ToffifeeFood & Beverages12.53×
11Colin FirthMovies & TV10.86×
12Dakota FanningMovies & TV10.65×
13WarsawTravel & Leisure9.10×
14Whirlpool CorporationHome & Garden6.48×
15Novak DjokovicSports6.17×
16Nicholas HoultMovies & TV4.84×
17Solar cellHome & Garden4.28×
18Non-alcoholic beverageFood & Beverages4.02×
19Facial hairBeauty & Wellness3.71×
20Alexander ZverevSports2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bermuda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bermuda audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.75×
Quality AwarenessPREMIUM1.46×
TravellingTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bermuda audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Family OrientationCONSERVATISM0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bermuda have in Germany?

Bermuda has an estimated audience of 226,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bermuda fans?

49.6% of Bermuda fans are female, 50.4% are male, with an average age of 36.2 years.

03

Which brands do Bermuda fans like most?

Bermuda fans show strongest brand affinity for Hugh Grant (182.53×), Singha (162.6×), and Hiscox (43.82×) over the country average.

04

Where do Bermuda fans live in Germany?

Bermuda fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bermuda fans also like?

Beyond Bermuda itself, the audience over-indexes on Singha (162.6×), Hiscox (43.82×), Barbados (26.67×), and Fugazi (28.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Bermuda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bermuda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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