Rascasse Audience Intelligence

Boardshorts Audience in United States

A data profile of the people who buy, follow and care about Boardshorts in United States — modelled from more than twelve digital signal sources. Boardshorts has an estimated audience of 1,461,450 people in United States.

#7388among Topic in United States#798in Fashion & Accessoires

The average Boardshorts fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Captain Tsubasa, Steve McQueen, James Dean, with strongest over-indexing on Captain Tsubasa (81.15× the country average).

Demographically, the Boardshorts audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boardshorts fan in United States is balanced, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Captain Tsubasa.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boardshorts profile in United States.

Audience size
1.5M
in United States
Gender
45.6%♀
54.4% male
Age
39.1
average years
Country rank
#18114
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boardshorts fans

45.6% are female, 54.4% are male, average age 39.1.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Boardshorts audience in United States
MetricValue
Female45.6%
Male54.4%
Average age39.1
Estimated audience size1,461,450
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Boardshorts audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Boardshorts audience comes from United States.

Worldwide audience distribution share by country for Boardshorts
CountryShare
United States34.5%
Philippines21.4%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boardshorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Boardshorts fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K5.38×
02California~300K1.84×
03Utah~20K1.52×
04Oregon~20K1.25×
05Florida~100K1.15×
06Arizona~30K1.13×
07Idaho~8K1.09×
08Nevada~10K1.06×
09Montana~4K1.04×
10Alaska~3K1.04×
11Colorado~20K1.01×
12Delaware~4K1.01×
13Vermont~3K1.01×
14Maine~5K1.00×
15South Dakota~3K1.00×
16North Dakota~3K1.00×
17Rhode Island~5K0.98×
18New Hampshire~6K0.97×
19Virginia~30K0.96×
20Nebraska~7K0.96×
21West Virginia~7K0.96×
22Washington~30K0.95×
23New Mexico~7K0.95×
24Washington, District of Columbia~4K0.95×
25Mississippi~10K0.93×
26Kansas~10K0.93×
27New Jersey~30K0.92×
28South Carolina~20K0.92×
29Connecticut~10K0.92×
30Arkansas~10K0.92×
31Iowa~10K0.92×
32Oklahoma~10K0.91×
33North Carolina~40K0.90×
34Louisiana~20K0.90×
35Maryland~20K0.89×
36Kentucky~20K0.89×
37Alabama~20K0.87×
38New York~70K0.86×
39Wisconsin~20K0.86×
40Minnesota~20K0.86×
41Tennessee~20K0.85×
42Massachusetts~20K0.85×
43Missouri~20K0.85×
44Indiana~20K0.84×
45Michigan~30K0.82×
46Pennsylvania~40K0.79×
47Ohio~40K0.79×
48Georgia~40K0.78×
49Texas~100K0.77×
50Illinois~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Boardshorts, United States
0.74×1.00×5.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boardshorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boardshorts audience
#·InterestCategoryAffinity×
01Captain TsubasaLiterature81.15×
02PanajachelTravel & Leisure53.91×
03Once Upon a Time in AmericaMovies & TV33.04×
04Steve McQueenMovies & TV22.08×
05Running shortsFashion & Accessoires20.17×
06Once upon a timeMovies & TV19.45×
07James DeanMovies & TV16.86×
08roxyFashion & Accessoires14.66×
09WetsuitSports10.72×
10SurfboardSports6.18×
11Brad PittMovies & TV5.54×
12VirtuePolitics & Society3.00×
13GodPolitics & Society2.85×
14SwimsuitFashion & Accessoires2.73×
15DayBusiness & Career2.71×
16BiblePolitics & Society2.64×
17PhysicianBusiness & Career2.59×
18SymptomHealth2.56×
19TrousersFashion & Accessoires2.47×
20Men's clothingFashion & Accessoires2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boardshorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boardshorts audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.44×
Sports ActivityPOWER1.40×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boardshorts audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.96×
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boardshorts have in United States?

Boardshorts has an estimated audience of 1,461,450 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Boardshorts fans?

45.6% of Boardshorts fans are female, 54.4% are male, with an average age of 39.1 years.

03

Which brands do Boardshorts fans like most?

Boardshorts fans show strongest brand affinity for Captain Tsubasa (81.15×), Steve McQueen (22.08×), and James Dean (16.86×) over the country average.

04

Where do Boardshorts fans live in United States?

Boardshorts fans in United States are most concentrated in California (reach ~300K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boardshorts fans also like?

Beyond Boardshorts itself, the audience over-indexes on Steve McQueen (22.08×), James Dean (16.86×), Once upon a time (19.45×), and Once Upon a Time in America (33.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Boardshorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boardshorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →