Rascasse Audience Intelligence

Running shorts Audience in United States

A data profile of the people who buy, follow and care about Running shorts in United States — modelled from more than twelve digital signal sources. Running shorts has an estimated audience of 1,151,217 people in United States.

#8195among Topic in United States#894in Fashion & Accessoires

The average Running shorts fan in United States is 31.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Once upon a time, Philanthropy, Planet Fitness, with strongest over-indexing on Once upon a time (35.82× the country average).

Demographically, the Running shorts audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Running shorts fan in United States is balanced, around 31.6 years old, with strong Indulgence tendencies and a notable affinity for Once upon a time.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Running shorts profile in United States.

Audience size
1.2M
in United States
Gender
53.2%♀
46.8% male
Age
31.6
average years
Country rank
#21495
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Running shorts fans

53.2% are female, 46.8% are male, average age 31.6.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Running shorts audience in United States
MetricValue
Female53.2%
Male46.8%
Average age31.6
Estimated audience size1,151,217
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Running shorts audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Running shorts audience comes from United States.

Worldwide audience distribution share by country for Running shorts
CountryShare
United States27.9%
Canada5.9%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Running shorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Running shorts fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K1.44×
02Utah~10K1.36×
03Washington, District of Columbia~5K1.36×
04California~200K1.30×
05Texas~100K1.18×
06New York~70K1.12×
07Massachusetts~30K1.11×
08Colorado~20K1.11×
09Montana~4K1.10×
10Idaho~6K1.09×
11Oregon~10K1.08×
12Virginia~30K1.06×
13Nebraska~6K1.05×
14Tennessee~20K1.04×
15Louisiana~20K1.04×
16Vermont~2K1.03×
17North Carolina~40K1.02×
18Washington~20K1.02×
19South Carolina~20K1.02×
20Kansas~9K1.02×
21Georgia~40K1.01×
22Alabama~20K1.01×
23Oklahoma~10K1.00×
24Connecticut~10K1.00×
25Florida~80K0.99×
26Illinois~40K0.99×
27Arkansas~9K0.99×
28Iowa~9K0.97×
29Maine~4K0.97×
30Indiana~20K0.96×
31New Hampshire~4K0.96×
32Kentucky~10K0.95×
33Alaska~2K0.95×
34North Dakota~2K0.94×
35Pennsylvania~40K0.93×
36Minnesota~20K0.92×
37Rhode Island~3K0.92×
38New Mexico~5K0.91×
39New Jersey~30K0.90×
40Arizona~20K0.90×
41Wisconsin~20K0.90×
42West Virginia~5K0.90×
43South Dakota~2K0.89×
44Ohio~30K0.88×
45Missouri~20K0.87×
46Mississippi~8K0.86×
47Delaware~3K0.84×
48Maryland~20K0.83×
49Michigan~20K0.82×
50Nevada~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Running shorts, United States
0.81×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Running shorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Running shorts audience
#·InterestCategoryAffinity×
01Once upon a timeMovies & TV35.82×
02BoardshortsFashion & Accessoires20.17×
03Muse (band)Music & Radio12.71×
04PhilanthropyArts & Culture6.43×
05Fox SportsMovies & TV5.38×
06Outback SteakhouseFood & Beverages5.06×
07Natural foodsFood & Beverages4.80×
08GymnasticsSports4.27×
09CrossFitSports3.89×
107-ElevenShopping3.69×
11Planet FitnessSports3.21×
12Take-outFood & Beverages2.80×
13NordstromShopping2.73×
14VeganismFood & Beverages2.50×
15WineFood & Beverages2.14×
16Beauty salonsBeauty & Wellness2.11×
17Luxury goodsFashion & Accessoires1.94×
18Alcoholic beveragesFood & Beverages1.93×
19CookingFood & Beverages1.81×
20Physical fitnessSports1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Running shorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Running shorts audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.10×
Career OrientationPOWER2.03×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Running shorts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
DIY MentalityTHRILL0.87×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Running shorts have in United States?

Running shorts has an estimated audience of 1,151,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Running shorts fans?

53.2% of Running shorts fans are female, 46.8% are male, with an average age of 31.6 years.

03

Which brands do Running shorts fans like most?

Running shorts fans show strongest brand affinity for Once upon a time (35.82×), Philanthropy (6.43×), and Planet Fitness (3.21×) over the country average.

04

Where do Running shorts fans live in United States?

Running shorts fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Running shorts fans also like?

Beyond Running shorts itself, the audience over-indexes on Philanthropy (6.43×), Planet Fitness (3.21×), Boardshorts (20.17×), and 7-Eleven (3.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Running shorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Running shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →