Workers' compensation Audience in United States
Workers' compensation has an estimated audience of 3,291,312 people in United States. 41.9% are female, 58.1% are male, average age 45.4. Top brand affinities: Kia Sportage, Staples (Canada), MSN, United States Postal Service, Dentistry.
Top brand affinities include Kia Sportage, Staples (Canada), MSN, with strongest over-indexing on Kia Sportage (16.5× the country average). Demographically, the Workers' compensation audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Workers' compensation fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 45.4 |
| Estimated audience size | 3,291,312 |
Audience persona
The typical Workers' compensation fan in United States is more male, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 16.5× | Cars & Mobility |
| Staples (Canada) | 3.18× | Business & Career |
| MSN | 2.23× | News |
| United States Postal Service | 2.18× | Business & Career |
| Dentistry | 2.91× | Business & Career |
| 1.92× | Internet & Social Media | |
| Hobby Lobby | 2× | Home & Garden |
| Law firm | 3.98× | Business & Career |
| Aldi | 1.85× | Shopping |
| Honda HR-V | 12× | Cars & Mobility |
| Best Buy | 1.77× | Shopping |
| Great Clips | 2.69× | Beauty & Wellness |
| Sustainable energy | 3.02× | Home & Garden |
| Used car | 2.11× | Cars & Mobility |
| Financial services | 1.89× | Business & Career |
| T-Mobile | 1.69× | Technology & Electronics |
| Breaking news | 1.56× | Movies & TV |
| southwest airlines | 2.36× | Travel & Leisure |
| Insurance | 1.58× | Business & Career |
| Gambling | 1.79× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Quality Awareness | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.57 |
| Urban Lifestyle | OPEN | 1.43 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.8% |
| Japan | 7.2% |
| Germany | 5.8% |
See Workers' compensation audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Workers' compensation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.