Rascasse Audience Intelligence

Workers' compensation Audience in United States

A data profile of the people who buy, follow and care about Workers' compensation in United States — modelled from more than twelve digital signal sources. Workers' compensation has an estimated audience of 3,291,312 people in United States.

#4834among Topic in United States#806in Business & Career

The average Workers' compensation fan in United States is 45.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Law firm, with strongest over-indexing on Sustainable energy (3.9× the country average).

Demographically, the Workers' compensation audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Workers' compensation fan in United States is more male, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workers' compensation profile in United States.

Audience size
3.3M
in United States
Gender
41.9%♀
58.1% male
Age
45.4
average years
Country rank
#9500
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workers' compensation fans

41.9% are female, 58.1% are male, average age 45.4.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Workers' compensation audience in United States
MetricValue
Female41.9%
Male58.1%
Average age45.4
Estimated audience size3,291,312
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Workers' compensation audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

54.8%

of the worldwide Workers' compensation audience comes from United States.

Worldwide audience distribution share by country for Workers' compensation
CountryShare
United States54.8%
Japan7.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workers' compensation audience in United States is strongest.

Fig. 05

Top regions by affinity

Workers' compensation fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.79×
02Ohio~200K1.57×
03Wyoming~8K1.54×
04California~500K1.42×
05Louisiana~50K1.21×
06New Jersey~100K1.18×
07Georgia~100K1.17×
08Connecticut~40K1.16×
09Florida~300K1.15×
10New Mexico~20K1.12×
11Mississippi~30K1.10×
12Alaska~8K1.10×
13South Carolina~50K1.08×
14Hawaii~10K1.03×
15Virginia~80K1.00×
16Maryland~60K1.00×
17Utah~30K0.99×
18Arkansas~30K0.99×
19Rhode Island~10K0.99×
20Alabama~50K0.98×
21Delaware~9K0.98×
22Pennsylvania~100K0.97×
23Oklahoma~40K0.97×
24Missouri~50K0.96×
25Illinois~100K0.95×
26North Carolina~90K0.94×
27Tennessee~60K0.94×
28Iowa~30K0.93×
29Nebraska~20K0.93×
30Massachusetts~60K0.92×
31Kentucky~40K0.92×
32South Dakota~7K0.92×
33North Dakota~6K0.92×
34Indiana~50K0.91×
35Nevada~30K0.90×
36Idaho~10K0.90×
37New Hampshire~10K0.90×
38Montana~8K0.90×
39Oregon~30K0.89×
40Washington, District of Columbia~9K0.89×
41Colorado~50K0.87×
42Kansas~20K0.87×
43Arizona~60K0.86×
44Wisconsin~40K0.85×
45Maine~10K0.85×
46West Virginia~10K0.84×
47Texas~200K0.83×
48Minnesota~40K0.83×
49Michigan~70K0.82×
50Washington~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Workers' compensation, United States
0.62×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workers' compensation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workers' compensation audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden3.90×
02Retail bankingBusiness & Career3.80×
03Law firmBusiness & Career3.66×
04CitibankBusiness & Career3.27×
05Renewable energyBusiness & Career3.02×
06Home insuranceBusiness & Career2.72×
07Health insuranceBusiness & Career2.68×
08Life insuranceBusiness & Career2.52×
09InnovationBusiness & Career2.45×
10Credit (finance)Business & Career2.15×
11FedExBusiness & Career2.06×
12United Parcel ServiceBusiness & Career2.05×
13Real propertyHome & Garden2.01×
14Used carCars & Mobility1.88×
15T-MobileTechnology & Electronics1.85×
16United States Postal ServiceBusiness & Career1.78×
17Mortgage loansBusiness & Career1.76×
18Financial servicesBusiness & Career1.71×
19UniversityBusiness & Career1.68×
20GamblingGames1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workers' compensation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workers' compensation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Career OrientationPOWER2.11×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workers' compensation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workers' compensation have in United States?

Workers' compensation has an estimated audience of 3,291,312 people in United States, concentrated in California and New York.

02

What is the gender split and age of Workers' compensation fans?

41.9% of Workers' compensation fans are female, 58.1% are male, with an average age of 45.4 years.

03

Which brands do Workers' compensation fans like most?

Workers' compensation fans show strongest brand affinity for Sustainable energy (3.9×), Renewable energy (3.02×), and Law firm (3.66×) over the country average.

04

Where do Workers' compensation fans live in United States?

Workers' compensation fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Workers' compensation fans also like?

Beyond Workers' compensation itself, the audience over-indexes on Renewable energy (3.02×), Law firm (3.66×), T-Mobile (1.85×), and United States Postal Service (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Workers' compensation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Workers' compensation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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