Workers' compensation Audience in United States
Workers' compensation has an estimated audience of 3,291,312 people in United States. 41.9% are female, 58.1% are male, average age 45.4. Top brand affinities: University at Albany, SUNY, Mangaka, Elsword, Israel, Jesse Plemons.
Top brand affinities include University at Albany, SUNY, Mangaka, Elsword, with strongest over-indexing on University at Albany, SUNY (38.71× the country average). Demographically, the Workers' compensation audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Workers' compensation fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 45.4 |
| Estimated audience size | 3,291,312 |
Audience persona
The typical Workers' compensation fan in United States is more male, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for University at Albany, SUNY.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University at Albany, SUNY | 38.71× | Business & Career |
| Mangaka | 4.59× | Literature |
| Elsword | 16.5× | Games |
| Israel | 1.99× | Travel & Leisure |
| Jesse Plemons | 2.51× | Movies & TV |
| Kendra Scott | 2.13× | Fashion & Accessoires |
| Halsey, Oregon | 5.79× | Travel & Leisure |
| JDSU | 1.89× | Business & Career |
| MK | 2.4× | Music & Radio |
| 19 Kids and Counting | 2.57× | Movies & TV |
| Jeep Wagoneer | 2.55× | Cars & Mobility |
| Urban horticulture | 1.52× | Home & Garden |
| Northrop Grumman | 2.69× | Business & Career |
| TeachHUB | 1.67× | Business & Career |
| Cam Ward | 1.5× | Sports |
| Home staging | 1.98× | Home & Garden |
| ABC 7 Chicago | 1.54× | Movies & TV |
| Keeper (password manager) | 2.17× | Technology & Electronics |
| Personality | 2.02× | Business & Career |
| Overboard (film) | 2.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Quality Awareness | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.57 |
| Urban Lifestyle | OPEN | 1.43 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.8% |
| Japan | 7.2% |
| Germany | 5.8% |
See Workers' compensation audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Workers' compensation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.