Rascasse Audience Intelligence

Workers' compensation Audience in Germany

A data profile of the people who buy, follow and care about Workers' compensation in Germany — modelled from more than twelve digital signal sources. Workers' compensation has an estimated audience of 346,782 people in Germany.

#5712among Topic in Germany#1082in Business & Career

The average Workers' compensation fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Property insurance, Generali Deutschland, Automobile repair shop, with strongest over-indexing on Property insurance (31.67× the country average).

Demographically, the Workers' compensation audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Workers' compensation fan in Germany is more male, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Property insurance.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workers' compensation profile in Germany.

Audience size
347K
in Germany
Gender
35.1%♀
64.9% male
Age
45.3
average years
Country rank
#15626
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workers' compensation fans

35.1% are female, 64.9% are male, average age 45.3.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Workers' compensation audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age45.3
Estimated audience size346,782
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Workers' compensation audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3922%
40-4924%
50+33%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Workers' compensation audience comes from Germany.

Worldwide audience distribution share by country for Workers' compensation
CountryShare
United States54.8%
Japan7.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workers' compensation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Workers' compensation fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.23×
02Mecklenburg-Vorpommern~7K1.04×
03Sachsen-Anhalt~9K1.03×
04Hessen~30K1.01×
05Brandenburg~10K1.00×
06Thüringen~9K1.00×
07Hamburg~8K1.00×
08Saarland~4K1.00×
09Schleswig-Holstein~10K0.99×
10Rheinland-Pfalz~20K0.98×
11Sachsen~20K0.97×
12Berlin~10K0.95×
13Niedersachsen~30K0.93×
14Baden-Württemberg~40K0.91×
15Bayern~50K0.89×
16Nordrhein-Westfalen~60K0.85×
Fig. 06

Affinity by region

Affinity by region — Workers' compensation, Germany
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workers' compensation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workers' compensation audience
#·InterestCategoryAffinity×
01Property insuranceHome & Garden31.67×
02Generali DeutschlandBusiness & Career16.91×
03Liability insuranceBusiness & Career14.79×
04Fried chickenFood & Beverages9.83×
05Davis CupSports9.42×
06Greek cuisineFood & Beverages9.33×
07Filling stationCars & Mobility9.20×
08Spanish cuisineFood & Beverages8.99×
09Vehicle insuranceCars & Mobility7.97×
10JuicerFood & Beverages7.83×
11Mexican cuisineFood & Beverages7.59×
12Automobile repair shopCars & Mobility6.92×
13Life insuranceBusiness & Career6.59×
14French friesFood & Beverages5.66×
15Vacuum cleanerHome & Garden3.99×
163. LigaSports3.80×
17InsuranceBusiness & Career3.40×
18FC Schalke 04Sports3.01×
19Do it yourself (DIY)Home & Garden2.02×
20TagesschauMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workers' compensation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workers' compensation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.38×
Risk AppetiteTHRILL2.04×
Quality AwarenessPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workers' compensation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
MindfulnessBALANCE0.75×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workers' compensation have in Germany?

Workers' compensation has an estimated audience of 346,782 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Workers' compensation fans?

35.1% of Workers' compensation fans are female, 64.9% are male, with an average age of 45.3 years.

03

Which brands do Workers' compensation fans like most?

Workers' compensation fans show strongest brand affinity for Property insurance (31.67×), Generali Deutschland (16.91×), and Automobile repair shop (6.92×) over the country average.

04

Where do Workers' compensation fans live in Germany?

Workers' compensation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Workers' compensation fans also like?

Beyond Workers' compensation itself, the audience over-indexes on Generali Deutschland (16.91×), Automobile repair shop (6.92×), Vehicle insurance (7.97×), and Greek cuisine (9.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Workers' compensation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Workers' compensation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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