Workers' compensation Audience in Germany
Workers' compensation has an estimated audience of 346,782 people in Germany. 35.1% are female, 64.9% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Property insurance, Do it yourself (DIY), Liability insurance, Generali Deutschland, Ryanair.
The average Workers' compensation fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Property insurance, Do it yourself (DIY), Liability insurance, with strongest over-indexing on Property insurance (40.12× the country average). Demographically, the Workers' compensation audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Workers' compensation fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 45.3 |
| Estimated audience size | 346,782 |
Audience persona
The typical Workers' compensation fan in Germany is more male, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Property insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 33,446 | 0.44× |
| Hessen | 28,056 | 1.06× |
| Bayern | 27,303 | 0.49× |
| Baden-Württemberg | 18,815 | 0.4× |
| Rheinland-Pfalz | 14,752 | 0.85× |
| Niedersachsen | 14,556 | 0.43× |
| Sachsen-Anhalt | 11,861 | 1.32× |
| Sachsen | 11,849 | 0.7× |
| Schleswig-Holstein | 11,663 | 0.94× |
| Brandenburg | 10,993 | 1.02× |
| Bremen | 10,177 | 3.43× |
| Mecklenburg-Vorpommern | 9,389 | 1.42× |
| Berlin | 9,044 | 0.58× |
| Thüringen | 8,549 | 0.97× |
| Hamburg | 7,674 | 0.98× |
| Saarland | 4,148 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property insurance | 40.12× | Home & Garden |
| Do it yourself (DIY) | 5.6× | Home & Garden |
| Liability insurance | 26.64× | Business & Career |
| Generali Deutschland | 25.72× | Business & Career |
| Ryanair | 4.43× | Travel & Leisure |
| Burger King | 4.48× | Food & Beverages |
| Davis Cup | 15.3× | Sports |
| Kitchenware | 5.72× | Home & Garden |
| Hermès | 3.4× | Fashion & Accessoires |
| Smart device | 5.99× | Technology & Electronics |
| Borussia Dortmund | 1.68× | Sports |
| Subway | 4.46× | Food & Beverages |
| Fried chicken | 9.97× | Food & Beverages |
| Tagesschau | 2.19× | Movies & TV |
| FC Schalke 04 | 3.74× | Sports |
| Hygiene | 3.45× | Beauty & Wellness |
| Insurance | 3.41× | Business & Career |
| Life insurance | 7.28× | Business & Career |
| Lufthansa | 2.85× | Travel & Leisure |
| Vehicle insurance | 5.36× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.78 |
| DIY Mentality | THRILL | 3.15 |
| Early Adopter Mentality | POWER | 2.85 |
| Need for Security | CONSERVATISM | 2.33 |
| Risk Appetite | THRILL | 1.91 |
| Luxury Orientation | PREMIUM | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.8% |
| Japan | 7.2% |
| Germany | 5.8% |
See Workers' compensation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Workers' compensation have in Germany?
Workers' compensation has an estimated audience of 346,782 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Workers' compensation fans?
35.1% of Workers' compensation fans are female, 64.9% are male, with an average age of 45.3 years.
Which brands do Workers' compensation fans like most?
Workers' compensation fans show strongest brand affinity for Property insurance (40.12×), Do it yourself (DIY) (5.6×), and Liability insurance (26.64×) over the country average.
Where do Workers' compensation fans live in Germany?
Workers' compensation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 33,446), Hessen (reach 28,056), and Bayern (reach 27,303). These three regions account for the largest share of the active audience.
What other brands do Workers' compensation fans also like?
Beyond Workers' compensation itself, the audience over-indexes on Do it yourself (DIY) (5.6×), Liability insurance (26.64×), Generali Deutschland (25.72×), and Ryanair (4.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Workers' compensation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.