Justerini & Brooks Audience in United States

Justerini & Brooks has an estimated audience of 209,737 people in United States. 57.5% are female, 42.5% are male, average age 41.6. Top regions: California, New York, Texas. Top brand affinities: Capital One, CarGurus, Google Maps, Circle K, AccuWeather.

The average Justerini & Brooks fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (12.14× the country average). Demographically, the Justerini & Brooks audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Justerini & Brooks fans

Demographic split for Justerini & Brooks audience in United States
MetricValue
Female57.5%
Male42.5%
Average age41.6
Estimated audience size209,737

Audience persona

The typical Justerini & Brooks fan in United States is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Justerini & Brooks in United States
RegionReachAffinity
California11,5520.33×
New York11,1830.64×
Texas8,8310.33×
Florida6,2830.3×
Illinois4,6470.44×
Mississippi3,5471.37×
Ohio3,3400.35×
Pennsylvania3,1710.3×
Louisiana3,1530.78×
Arkansas3,1511.22×
Oklahoma3,0810.88×
Kentucky3,0320.77×
New Jersey3,0220.38×
Alabama2,9350.67×
West Virginia2,9282×
Tennessee2,7960.44×
South Carolina2,7760.59×
North Carolina2,7250.29×
South Dakota2,7243.75×
Indiana2,7050.47×
Kansas2,7041.09×
Idaho2,7041.72×
Georgia2,7030.28×
Michigan2,7020.33×
Virginia2,6640.35×
Missouri2,6200.52×
Hawaii2,5831.91×
Iowa2,5670.99×
Massachusetts2,5590.41×
Wisconsin2,4810.53×
Maryland2,4620.46×
New Hampshire2,4121.95×
Arizona2,3890.37×
Nebraska2,3621.5×
Connecticut2,3590.75×
New Mexico2,3501.49×
Nevada2,3420.77×
Rhode Island2,3292.33×
Maine2,3282.07×
Oregon2,3120.64×
Utah2,2990.82×
Vermont2,2914.16×
Minnesota2,2160.49×
Washington2,1410.34×
Colorado2,1350.43×
Delaware2,0862.41×
Washington, District of Columbia1,5061.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Justerini & Brooks audience
BrandAffinityCategory
Capital One12.14×Business & Career
CarGurus16.64×Cars & Mobility
Google Maps10.57×Internet & Social Media
Circle K17.88×Shopping
AccuWeather14.88×Home & Garden
Kendra Scott17.49×Fashion & Accessoires
Billy Bob Thornton12.74×Movies & TV
Marbella61.43×Travel & Leisure
Outer Banks23.27×Travel & Leisure
Aaron Rodgers7.9×Sports
Bruce Willis8.86×Movies & TV
Clint Eastwood10.62×Movies & TV
Khan Academy9.76×Business & Career
MSN4.57×News
Shania Twain18.07×Music & Radio
Pretzel15.97×Food & Beverages
Catherine Zeta-Jones12.29×Movies & TV
Jeff Bezos11.91×Business & Career
Marisa Tomei16.98×Movies & TV
Eddie Bauer14.16×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Justerini & Brooks audience
TraitClusterScore
Price SensitivityPREMIUM1.52
Pet OwnershipJOY1.46
ExtroversionTHRILL1.36
DIY MentalityTHRILL1.32
Community OrientationOPEN1.3
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Justerini & Brooks
CountryShare
United States15.7%
Australia12.5%
Japan10.3%

See Justerini & Brooks audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Justerini & Brooks have in United States?

Justerini & Brooks has an estimated audience of 209,737 people in United States, concentrated in California and New York.

What is the gender split and age of Justerini & Brooks fans?

57.5% of Justerini & Brooks fans are female, 42.5% are male, with an average age of 41.6 years.

Which brands do Justerini & Brooks fans like most?

Justerini & Brooks fans show strongest brand affinity for Capital One (12.14×), CarGurus (16.64×), and Google Maps (10.57×) over the country average.

Where do Justerini & Brooks fans live in United States?

Justerini & Brooks fans in United States are most concentrated in California (reach 11,552), New York (reach 11,183), and Texas (reach 8,831). These three regions account for the largest share of the active audience.

What other brands do Justerini & Brooks fans also like?

Beyond Justerini & Brooks itself, the audience over-indexes on CarGurus (16.64×), Google Maps (10.57×), Circle K (17.88×), and AccuWeather (14.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Justerini & Brooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.