Rascasse Audience Intelligence

Justerini & Brooks Target Market in United States

A data profile of the people who buy, follow and care about Justerini & Brooks in United States — modelled from more than twelve digital signal sources. Justerini & Brooks has an estimated audience of 260,425 people in United States.

#5381among Brand in United States#2640in Food & Beverages

The average Justerini & Brooks fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marbella, Hiscox, Mortgage loans, with strongest over-indexing on Marbella (53.51× the country average).

Demographically, the Justerini & Brooks audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Justerini & Brooks fan in United States is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Marbella.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justerini & Brooks profile in United States.

Audience size
260K
in United States
Gender
57.5%♀
42.5% male
Age
41.6
average years
Country rank
#51807
Brand in United States
Fig. 01

Search interest · 12-month trend

-99%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Justerini & Brooks

57.5% are female, 42.5% are male, average age 41.6.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Justerini & Brooks audience in United States
MetricValue
Female57.5%
Male42.5%
Average age41.6
Estimated audience size260,425
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Justerini & Brooks audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Justerini & Brooks audience comes from United States.

Worldwide audience distribution share by country for Justerini & Brooks
CountryShare
Japan17.0%
United States10.6%
Australia10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justerini & Brooks audience in United States is strongest.

Fig. 05

Top regions by affinity

Justerini & Brooks customers by region in United States
#RegionReachAffinity×
01Vermont<1K1.37×
02South Dakota<1K1.33×
03Maine~1K1.21×
04Rhode Island~1K1.21×
05New Hampshire~1K1.19×
06Delaware~1K1.19×
07West Virginia~2K1.16×
08Washington, District of Columbia~1K1.15×
09Hawaii~2K1.12×
10Mississippi~3K1.11×
11Nebraska~2K1.09×
12Idaho~2K1.07×
13New Mexico~2K1.05×
14Arkansas~3K1.04×
15Montana<1K1.02×
16Alaska<1K1.02×
17Iowa~3K1.01×
18Louisiana~4K1.00×
19Kansas~2K1.00×
20North Dakota<1K1.00×
21Kentucky~4K0.99×
22Connecticut~3K0.99×
23Oklahoma~3K0.97×
24Nevada~3K0.97×
25Utah~3K0.97×
26Alabama~4K0.96×
27Oregon~3K0.95×
28South Carolina~4K0.94×
29Missouri~5K0.93×
30Wisconsin~4K0.93×
31Virginia~7K0.92×
32Indiana~5K0.92×
33Minnesota~4K0.92×
34Tennessee~6K0.91×
35Maryland~5K0.91×
36Colorado~4K0.90×
37Arizona~6K0.89×
38Washington~6K0.89×
39Massachusetts~5K0.89×
40Michigan~7K0.88×
41North Carolina~8K0.87×
42New Jersey~7K0.87×
43Georgia~8K0.86×
44Ohio~8K0.86×
45Pennsylvania~9K0.85×
46Illinois~9K0.83×
47New York~10K0.80×
48Florida~20K0.76×
49Texas~20K0.72×
50California~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Justerini & Brooks, United States
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justerini & Brooks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justerini & Brooks audience
#·InterestCategoryAffinity×
01HiscoxBusiness & Career60.08×
02MarbellaTravel & Leisure53.51×
03AmarettoFood & Beverages26.95×
04The Last Ship (TV series)Movies & TV20.00×
05Art dealerArts & Culture11.08×
06Giant FoodFood & Beverages9.36×
07Brooks SportsFashion & Accessoires9.33×
08Band of BrothersMovies & TV8.93×
09Scotch whiskyFood & Beverages6.69×
10Weather forecastingHome & Garden5.62×
11QVCMovies & TV4.38×
12FedExBusiness & Career3.86×
13Solar energyHome & Garden3.79×
14Renewable energyBusiness & Career3.50×
15Discount storesShopping3.33×
16Mortgage loansBusiness & Career3.18×
17Pizza HutFood & Beverages2.46×
18PinterestInternet & Social Media2.17×
19McDonald'sFood & Beverages2.15×
20FurnitureHome & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justerini & Brooks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justerini & Brooks audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.32×
Price SensitivityPREMIUM1.84×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justerini & Brooks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Justerini & Brooks's target market in United States?

Justerini & Brooks's target market in United States covers an estimated 260,425 people, concentrated in California and Texas.

02

What is the gender split and age of Justerini & Brooks customers?

57.5% of the Justerini & Brooks audience are female, 42.5% are male, with an average age of 41.6 years.

03

Which brands do Justerini & Brooks fans like most?

Justerini & Brooks fans show strongest brand affinity for Marbella (53.51×), Hiscox (60.08×), and Mortgage loans (3.18×) over the country average.

04

Where do Justerini & Brooks fans live in United States?

Justerini & Brooks fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Justerini & Brooks fans also like?

Beyond Justerini & Brooks itself, the audience over-indexes on Hiscox (60.08×), Mortgage loans (3.18×), Weather forecasting (5.62×), and Scotch whisky (6.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Justerini & Brooks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Justerini & Brooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →