Rascasse Audience Intelligence

Satellite Audience in United States

A data profile of the people who buy, follow and care about Satellite in United States — modelled from more than twelve digital signal sources. Satellite has an estimated audience of 3,037,695 people in United States.

#5076among Topic in United States#404in Technology & Electronics

The average Satellite fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Habitat, Hiscox, Famke Janssen, with strongest over-indexing on Habitat (10.14× the country average).

Demographically, the Satellite audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Satellite fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Habitat.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satellite profile in United States.

Audience size
3M
in United States
Gender
48.3%♀
51.7% male
Age
46.1
average years
Country rank
#10195
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satellite fans

48.3% are female, 51.7% are male, average age 46.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Satellite audience in United States
MetricValue
Female48.3%
Male51.7%
Average age46.1
Estimated audience size3,037,695
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Satellite audience in United States
Age bracketShare%
16-198%
20-2911%
30-3919%
40-4926%
50+36%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Satellite audience comes from United States.

Worldwide audience distribution share by country for Satellite
CountryShare
United States13.7%
Spain7.3%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satellite audience in United States is strongest.

Fig. 05

Top regions by affinity

Satellite fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.62×
02Virginia~90K1.20×
03Alaska~8K1.17×
04Mississippi~30K1.16×
05Georgia~100K1.14×
06North Carolina~100K1.14×
07Washington~70K1.14×
08Alabama~50K1.13×
09South Carolina~50K1.11×
10Arizona~70K1.10×
11Louisiana~40K1.08×
12Colorado~50K1.07×
13California~400K1.05×
14Florida~200K1.05×
15Texas~300K1.04×
16Oklahoma~40K1.04×
17Hawaii~10K1.03×
18West Virginia~10K1.02×
19Montana~9K1.02×
20Oregon~30K1.00×
21South Dakota~7K1.00×
22Tennessee~60K0.99×
23Idaho~20K0.99×
24Ohio~90K0.98×
25Indiana~50K0.98×
26Arkansas~20K0.98×
27Kansas~20K0.98×
28Washington, District of Columbia~9K0.98×
29North Dakota~6K0.98×
30Missouri~50K0.97×
31Kentucky~40K0.97×
32Maryland~50K0.96×
33Utah~30K0.96×
34Maine~10K0.96×
35Nebraska~10K0.95×
36Pennsylvania~90K0.93×
37Massachusetts~60K0.93×
38New Hampshire~10K0.93×
39Michigan~70K0.92×
40Vermont~5K0.92×
41Wisconsin~40K0.89×
42Iowa~20K0.88×
43Illinois~90K0.87×
44New York~100K0.86×
45Minnesota~40K0.86×
46Connecticut~30K0.86×
47Nevada~30K0.86×
48New Jersey~60K0.83×
49Rhode Island~8K0.83×
50Delaware~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Satellite, United States
0.82×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Satellite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Satellite audience
#·InterestCategoryAffinity×
01HiscoxBusiness & Career41.51×
02Matthew GoodeMovies & TV14.41×
03Famke JanssenFashion & Accessoires14.37×
04HabitatShopping10.14×
05Internet service providerTechnology & Electronics4.97×
06Metal detectorHome & Garden4.81×
07The BahamasTravel & Leisure3.60×
08Web serverTechnology & Electronics3.45×
09Sustainable energyHome & Garden3.27×
10Solar panelHome & Garden3.21×
11Renewable energyBusiness & Career2.50×
12Non-alcoholic beverageFood & Beverages2.42×
13Rail transportTravel & Leisure1.98×
14InnovationBusiness & Career1.93×
15Solar energyHome & Garden1.93×
16Real propertyHome & Garden1.75×
17GeneticsKids & Family1.74×
18United Parcel ServiceBusiness & Career1.69×
19BiologyHealth1.63×
20DrawingHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Satellite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Satellite audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.56×
Need for SecurityCONSERVATISM1.61×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Satellite audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Satellite have in United States?

Satellite has an estimated audience of 3,037,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Satellite fans?

48.3% of Satellite fans are female, 51.7% are male, with an average age of 46.1 years.

03

Which brands do Satellite fans like most?

Satellite fans show strongest brand affinity for Habitat (10.14×), Hiscox (41.51×), and Famke Janssen (14.37×) over the country average.

04

Where do Satellite fans live in United States?

Satellite fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Satellite fans also like?

Beyond Satellite itself, the audience over-indexes on Hiscox (41.51×), Famke Janssen (14.37×), Matthew Goode (14.41×), and Sustainable energy (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Satellite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Satellite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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