Satellite Audience in United States

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Satellite has an estimated audience of 3,037,695 people in United States. 48.3% are female, 51.7% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Vocal harmony, Governor of Michigan, Google Home, Israel.

The average Satellite fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Vocal harmony, Governor of Michigan, with strongest over-indexing on Hibachi (18.34× the country average). Demographically, the Satellite audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Satellite fans

Demographic split for Satellite audience in United States
MetricValue
Female48.3%
Male51.7%
Average age46.1
Estimated audience size3,037,695

Audience persona

The typical Satellite fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Satellite in United States
RegionReachAffinity
California371,8921.11×
Texas286,2801.1×
Florida243,4741.18×
New York159,6810.94×
Georgia108,1811.16×
North Carolina101,7831.11×
Pennsylvania94,6390.93×
Illinois92,0700.91×
Ohio90,5750.97×
Virginia90,5691.22×
Michigan76,9020.97×
Washington72,3731.19×
Arizona68,5171.1×
New Jersey65,7820.85×
Tennessee62,1321.02×
Massachusetts59,5190.99×
Indiana53,3650.96×
Colorado53,1941.11×
Maryland53,0901.02×
Missouri49,3891.01×
Alabama47,6291.12×
South Carolina46,9201.03×
Louisiana42,8871.09×
Wisconsin40,5840.89×
Minnesota38,6480.89×
Oregon35,9661.03×
Oklahoma35,2681.05×
Kentucky34,7100.91×
Mississippi28,4161.14×
Connecticut26,3630.87×
Utah26,3110.97×
Nevada25,5490.87×
New Mexico25,1581.65×
Arkansas23,6750.95×
Kansas22,7240.95×
Iowa22,5060.9×
Nebraska14,8080.97×
Idaho14,3810.94×
Hawaii13,3381.02×
West Virginia13,2280.94×
New Hampshire10,5740.88×
Maine10,2360.94×
Washington, District of Columbia9,8781.08×
Rhode Island7,9520.82×
Montana7,7000.91×
Alaska6,8661.06×
Delaware6,3070.75×
South Dakota5,8400.83×
North Dakota5,7850.93×
Vermont4,7360.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Satellite audience
BrandAffinityCategory
Hibachi18.34×Food & Beverages
Vocal harmony9.52×Music & Radio
Governor of Michigan14.39×Politics & Society
Google Home11.98×Technology & Electronics
Israel3.64×Travel & Leisure
Goop9.2×Internet & Social Media
Historic site7.1×Arts & Culture
Grinch6.38×Movies & TV
Urban Outfitters2.91×Shopping
Mathcore12.49×Music & Radio
TV Fanatic16.29×Movies & TV
Wok9.8×Food & Beverages
Harlow17.49×Travel & Leisure
Cherish (group)16.1×Music & Radio
Fairy godmother10.47×Literature
Hipster13.23×Politics & Society
headspace12.16×Health
Grace Slick10.94×Music & Radio
Jeep Wagoneer6.9×Cars & Mobility
Ira Glass19.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Satellite audience
TraitClusterScore
PatriotismCONSERVATISM2.39
Need for SecurityCONSERVATISM1.7
ExtroversionTHRILL1.41
Career OrientationPOWER1.37
TravellingTHRILL1.35
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Satellite
CountryShare
United States13.7%
Spain7.3%
Mexico6.5%

See Satellite audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Satellite have in United States?

Satellite has an estimated audience of 3,037,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Satellite fans?

48.3% of Satellite fans are female, 51.7% are male, with an average age of 46.1 years.

Which brands do Satellite fans like most?

Satellite fans show strongest brand affinity for Hibachi (18.34×), Vocal harmony (9.52×), and Governor of Michigan (14.39×) over the country average.

Where do Satellite fans live in United States?

Satellite fans in United States are most concentrated in California (reach 371,892), Texas (reach 286,280), and Florida (reach 243,474). These three regions account for the largest share of the active audience.

What other brands do Satellite fans also like?

Beyond Satellite itself, the audience over-indexes on Vocal harmony (9.52×), Governor of Michigan (14.39×), Google Home (11.98×), and Israel (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Satellite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.