Satellite Audience in Germany
Satellite has an estimated audience of 303,443 people in Germany. 27.9% are female, 72.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Satellite dish, Country rap, Maine Coon, Qatar.
The average Satellite fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Satellite dish, Country rap, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Satellite audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Satellite fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 41.7 |
| Estimated audience size | 303,443 |
Audience persona
The typical Satellite fan in Germany is more male, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,422 | 1.02× |
| Bayern | 48,123 | 0.99× |
| Baden-Württemberg | 42,961 | 1.04× |
| Niedersachsen | 30,540 | 1.04× |
| Hessen | 21,250 | 0.92× |
| Sachsen | 16,862 | 1.13× |
| Rheinland-Pfalz | 13,837 | 0.91× |
| Berlin | 11,524 | 0.85× |
| Brandenburg | 10,851 | 1.15× |
| Thüringen | 10,192 | 1.32× |
| Schleswig-Holstein | 9,925 | 0.91× |
| Sachsen-Anhalt | 8,494 | 1.08× |
| Mecklenburg-Vorpommern | 6,425 | 1.11× |
| Hamburg | 6,182 | 0.9× |
| Saarland | 2,958 | 0.79× |
| Bremen | 2,196 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Satellite dish | 71.43× | Technology & Electronics |
| Country rap | 9.38× | Music & Radio |
| Maine Coon | 6.17× | Pets & Animals |
| Qatar | 9.07× | Travel & Leisure |
| Allgäu | 7.29× | Travel & Leisure |
| Al Jazeera | 12.16× | Movies & TV |
| Headphones | 5.92× | Technology & Electronics |
| German television comedy | 5.95× | Movies & TV |
| Tagesschau | 1.99× | Movies & TV |
| Public administration | 8.79× | Business & Career |
| Firefox | 6.22× | Internet & Social Media |
| Al Arabiya | 15.55× | Movies & TV |
| Lake Constance | 8.13× | Travel & Leisure |
| Red Sea | 9.9× | Travel & Leisure |
| Spreadsheet | 8.19× | Technology & Electronics |
| Vacations | 2.53× | Travel & Leisure |
| Beirut | 5.55× | Travel & Leisure |
| Self care | 3.03× | Health |
| CHECK24 | 2.29× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.91 |
| Spirituality | BALANCE | 1.69 |
| Need for Security | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.49 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Spain | 7.3% |
| Mexico | 6.5% |
See Satellite audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Satellite have in Germany?
Satellite has an estimated audience of 303,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Satellite fans?
27.9% of Satellite fans are female, 72.1% are male, with an average age of 41.7 years.
Which brands do Satellite fans like most?
Satellite fans show strongest brand affinity for Satire (8.81×), Satellite dish (71.43×), and Country rap (9.38×) over the country average.
Where do Satellite fans live in Germany?
Satellite fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,422), Bayern (reach 48,123), and Baden-Württemberg (reach 42,961). These three regions account for the largest share of the active audience.
What other brands do Satellite fans also like?
Beyond Satellite itself, the audience over-indexes on Satellite dish (71.43×), Country rap (9.38×), Maine Coon (6.17×), and Qatar (9.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Satellite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.