Rascasse Audience Intelligence

Satellite Audience in Germany

A data profile of the people who buy, follow and care about Satellite in Germany — modelled from more than twelve digital signal sources. Satellite has an estimated audience of 303,443 people in Germany.

#6113among Topic in Germany#672in Technology & Electronics

The average Satellite fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Satellite dish, Nature, Family, with strongest over-indexing on Satellite dish (74.02× the country average).

Demographically, the Satellite audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Satellite fan in Germany is more male, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Satellite dish.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satellite profile in Germany.

Audience size
303K
in Germany
Gender
27.9%♀
72.1% male
Age
41.7
average years
Country rank
#17166
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satellite fans

27.9% are female, 72.1% are male, average age 41.7.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Satellite audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age41.7
Estimated audience size303,443
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Satellite audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3924%
40-4925%
50+22%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Satellite audience comes from Germany.

Worldwide audience distribution share by country for Satellite
CountryShare
United States13.7%
Spain7.3%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satellite audience in Germany is strongest.

Fig. 05

Top regions by affinity

Satellite fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~9K1.21×
02Sachsen~20K1.12×
03Brandenburg~10K1.10×
04Mecklenburg-Vorpommern~6K1.09×
05Sachsen-Anhalt~8K1.07×
06Niedersachsen~30K1.04×
07Nordrhein-Westfalen~70K1.03×
08Baden-Württemberg~40K1.00×
09Bayern~50K0.99×
10Hessen~20K0.97×
11Bremen~3K0.97×
12Rheinland-Pfalz~10K0.93×
13Berlin~10K0.92×
14Hamburg~6K0.92×
15Saarland~3K0.92×
16Schleswig-Holstein~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Satellite, Germany
0.91×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Satellite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Satellite audience
#·InterestCategoryAffinity×
01Satellite dishTechnology & Electronics74.02×
02HiscoxBusiness & Career32.72×
03Al JazeeraMovies & TV8.06×
04QatarTravel & Leisure7.51×
05SpreadsheetTechnology & Electronics6.83×
06Weather forecastingHome & Garden6.14×
07Non-alcoholic beverageFood & Beverages5.94×
08Expert (company)Shopping4.96×
09Ryan GoslingMovies & TV4.92×
10NatureHome & Garden3.64×
11Public transportCars & Mobility3.34×
12Efficient energy useTechnology & Electronics3.03×
13Solar energyHome & Garden2.92×
14EmailTechnology & Electronics2.75×
15FamilyKids & Family2.60×
16VacationsTravel & Leisure2.38×
17PostbankBusiness & Career2.36×
18AutoScout24Cars & Mobility1.98×
19GermanyTravel & Leisure1.78×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Satellite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Satellite audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.28×
SpiritualityBALANCE2.21×
Need for SecurityCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Satellite audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.71×
Luxury OrientationPREMIUM0.72×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Satellite have in Germany?

Satellite has an estimated audience of 303,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Satellite fans?

27.9% of Satellite fans are female, 72.1% are male, with an average age of 41.7 years.

03

Which brands do Satellite fans like most?

Satellite fans show strongest brand affinity for Satellite dish (74.02×), Nature (3.64×), and Family (2.6×) over the country average.

04

Where do Satellite fans live in Germany?

Satellite fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Satellite fans also like?

Beyond Satellite itself, the audience over-indexes on Nature (3.64×), Family (2.6×), Hiscox (32.72×), and Germany (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Satellite audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Satellite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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