Satellite Audience in Germany
Satellite has an estimated audience of 303,443 people in Germany. 27.9% are female, 72.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Gudrun Sjödén, Este, Veneto, Graham Greene (actor), Litter box.
The average Satellite fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Gudrun Sjödén, Este, Veneto, with strongest over-indexing on Pillow (5.13× the country average). Demographically, the Satellite audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Satellite fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 41.7 |
| Estimated audience size | 303,443 |
Audience persona
The typical Satellite fan in Germany is more male, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,422 | 1.02× |
| Bayern | 48,123 | 0.99× |
| Baden-Württemberg | 42,961 | 1.04× |
| Niedersachsen | 30,540 | 1.04× |
| Hessen | 21,250 | 0.92× |
| Sachsen | 16,862 | 1.13× |
| Rheinland-Pfalz | 13,837 | 0.91× |
| Berlin | 11,524 | 0.85× |
| Brandenburg | 10,851 | 1.15× |
| Thüringen | 10,192 | 1.32× |
| Schleswig-Holstein | 9,925 | 0.91× |
| Sachsen-Anhalt | 8,494 | 1.08× |
| Mecklenburg-Vorpommern | 6,425 | 1.11× |
| Hamburg | 6,182 | 0.9× |
| Saarland | 2,958 | 0.79× |
| Bremen | 2,196 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 5.13× | Home & Garden |
| Gudrun Sjödén | 5.01× | Fashion & Accessoires |
| Este, Veneto | 3.37× | Travel & Leisure |
| Graham Greene (actor) | 5.11× | |
| Litter box | 1.56× | Pets & Animals |
| Medieval fantasy | 13.61× | Literature |
| Stradivarius | 1.97× | Shopping |
| Kodi (software) | 3.29× | Technology & Electronics |
| Laneige | 7.06× | Beauty & Wellness |
| Alaska | 4× | Travel & Leisure |
| VfL Wolfsburg | 1.86× | Sports |
| JDSU | 3.41× | Business & Career |
| Corona (band) | 2.38× | Music & Radio |
| Christmas Gift | 1.6× | Kids & Family |
| Graham Greene | 3.82× | Literature |
| Esra Erol | 4.34× | Movies & TV |
| 3D printing | 1.66× | Technology & Electronics |
| Natural rubber | 1.73× | Cars & Mobility |
| Icon (magazine) | 1.84× | Arts & Culture |
| MK | 2.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.91 |
| Spirituality | BALANCE | 1.69 |
| Need for Security | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.49 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Spain | 7.3% |
| Mexico | 6.5% |
See Satellite audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Satellite have in Germany?
Satellite has an estimated audience of 303,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Satellite fans?
27.9% of Satellite fans are female, 72.1% are male, with an average age of 41.7 years.
Which brands do Satellite fans like most?
Satellite fans show strongest brand affinity for Pillow (5.13×), Gudrun Sjödén (5.01×), and Este, Veneto (3.37×) over the country average.
Where do Satellite fans live in Germany?
Satellite fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,422), Bayern (reach 48,123), and Baden-Württemberg (reach 42,961). These three regions account for the largest share of the active audience.
What other brands do Satellite fans also like?
Beyond Satellite itself, the audience over-indexes on Gudrun Sjödén (5.01×), Este, Veneto (3.37×), Graham Greene (actor) (5.11×), and Litter box (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Satellite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.