Sphere Las Vegas Audience in United States

Sphere Las Vegas logo

Sphere Las Vegas has an estimated audience of 4,629,670 people in United States. 49.8% are female, 50.2% are male, average age 40.3. Top regions: Nevada, California, Texas. Top brand affinities: Kia Sportage, Honda HR-V, Houston Astros, Pre-school playgroup, MSN.

The average Sphere Las Vegas fan in United States is 40.3 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Kia Sportage, Honda HR-V, Houston Astros, with strongest over-indexing on Kia Sportage (24.13× the country average). Demographically, the Sphere Las Vegas audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Sphere Las Vegas fans

Demographic split for Sphere Las Vegas audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.3
Estimated audience size4,629,670

Audience persona

The typical Sphere Las Vegas fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Sphere Las Vegas in United States
RegionReachAffinity
Nevada988,65022.08×
California598,8171.18×
Texas251,5100.63×
Florida154,8240.49×
New York128,0540.49×
Arizona112,5751.19×
Illinois101,8770.66×
Colorado76,5121.05×
Pennsylvania69,4280.45×
Washington69,1980.75×
Ohio68,5020.48×
Georgia64,7680.45×
New Jersey60,7790.52×
North Carolina60,6530.44×
Michigan57,0340.47×
Utah49,7141.2×
Massachusetts46,5050.51×
Virginia45,0940.4×
Tennessee44,2910.48×
Indiana42,5570.5×
Minnesota42,5010.64×
Oregon38,7620.73×
Missouri38,6100.52×
Wisconsin37,5270.54×
Maryland30,0190.38×
South Carolina29,8750.43×
Oklahoma25,9340.5×
Alabama25,4350.39×
Louisiana24,9730.42×
Kentucky24,3380.42×
Connecticut22,1980.48×
Iowa19,6940.52×
Hawaii19,1700.96×
Kansas19,1120.52×
New Mexico19,1110.82×
Idaho17,4750.75×
Arkansas16,6490.44×
Nebraska12,8360.55×
Mississippi12,7710.33×
Montana11,7410.91×
New Hampshire8,9530.49×
Maine6,6140.4×
West Virginia6,5610.3×
North Dakota6,2940.66×
South Dakota6,0620.57×
Rhode Island5,8820.4×
Alaska5,6860.57×
Washington, District of Columbia5,5310.4×
Wyoming5,0380.73×
Delaware4,9190.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sphere Las Vegas audience
BrandAffinityCategory
Kia Sportage24.13×Cars & Mobility
Honda HR-V16.08×Cars & Mobility
Houston Astros4.79×Sports
Pre-school playgroup17.5×Kids & Family
MSN2.02×News
Livemusic2.51×Music & Radio
Staples (Canada)2.41×Business & Career
Los Angeles Dodgers3.14×Sports
Nightclubs2.05×Music & Radio
Jeep Grand Cherokee4.7×Cars & Mobility
Hobby Lobby1.64×Home & Garden
Bars1.55×Travel & Leisure
Jack Black4.77×Movies & TV
Taco Bell1.63×Food & Beverages
Best Buy1.52×Shopping
Non-fiction books2.89×Literature
Aubrey Plaza4.51×Movies & TV
Lace wig2.01×Beauty & Wellness
Great Clips2.15×Beauty & Wellness
southwest airlines1.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sphere Las Vegas audience
TraitClusterScore
ExtroversionTHRILL1.35
Early Adopter MentalityPOWER1.26
Quality AwarenessPREMIUM1.16
Design AffinityPREMIUM1.16
LGBTQ+ IdentityOPEN1.14
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Sphere Las Vegas
CountryShare
United States75.6%
Germany3.8%
Canada3.3%

See Sphere Las Vegas audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Sphere Las Vegas have in United States?

Sphere Las Vegas has an estimated audience of 4,629,670 people in United States, concentrated in Nevada and California.

What is the gender split and age of Sphere Las Vegas fans?

49.8% of Sphere Las Vegas fans are female, 50.2% are male, with an average age of 40.3 years.

Which brands do Sphere Las Vegas fans like most?

Sphere Las Vegas fans show strongest brand affinity for Kia Sportage (24.13×), Honda HR-V (16.08×), and Houston Astros (4.79×) over the country average.

Where do Sphere Las Vegas fans live in United States?

Sphere Las Vegas fans in United States are most concentrated in Nevada (reach 988,650), California (reach 598,817), and Texas (reach 251,510). These three regions account for the largest share of the active audience.

What other brands do Sphere Las Vegas fans also like?

Beyond Sphere Las Vegas itself, the audience over-indexes on Honda HR-V (16.08×), Houston Astros (4.79×), Pre-school playgroup (17.5×), and MSN (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sphere Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.