Rascasse Audience Intelligence

Sphere Las Vegas Audience in United States

A data profile of the people who buy, follow and care about Sphere Las Vegas in United States — modelled from more than twelve digital signal sources. Sphere Las Vegas has an estimated audience of 4,796,545 people in United States.

#17among POI in United States#490among POI in United States#589in Travel & Leisure

The average Sphere Las Vegas fan in United States is 40.3 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include FedEx, Nightclubs, Bars, with strongest over-indexing on FedEx (2.38× the country average).

Demographically, the Sphere Las Vegas audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sphere Las Vegas fan in United States is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sphere Las Vegas profile in United States.

Audience size
4.8M
in United States
Gender
49.8%♀
50.2% male
Age
40.3
average years
Country rank
#6942
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sphere Las Vegas fans

49.8% are female, 50.2% are male, average age 40.3.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Sphere Las Vegas audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.3
Estimated audience size4,796,545
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Sphere Las Vegas audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Sphere Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Sphere Las Vegas
CountryShare
United States76.5%
Germany3.6%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sphere Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Sphere Las Vegas fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~900K19.75×
02Arizona~100K1.36×
03Utah~60K1.33×
04California~600K1.18×
05Colorado~80K1.03×
06Montana~10K1.03×
07Hawaii~20K1.01×
08New Mexico~20K0.98×
09North Dakota~9K0.96×
10Idaho~20K0.92×
11Wyoming~6K0.91×
12Washington~70K0.75×
13South Dakota~8K0.74×
14Minnesota~50K0.73×
15Oregon~40K0.73×
16Nebraska~20K0.73×
17Alaska~7K0.70×
18Iowa~30K0.68×
19Kansas~20K0.67×
20Texas~300K0.64×
21Illinois~100K0.64×
22Wisconsin~40K0.62×
23Oklahoma~30K0.62×
24Missouri~40K0.60×
25Indiana~50K0.54×
26New Hampshire~10K0.54×
27Ohio~80K0.53×
28Tennessee~50K0.52×
29Arkansas~20K0.52×
30Florida~200K0.51×
31Michigan~60K0.50×
32New Jersey~60K0.50×
33Massachusetts~50K0.50×
34Kentucky~30K0.49×
35Connecticut~20K0.49×
36New York~100K0.46×
37Georgia~70K0.46×
38Louisiana~30K0.46×
39Maine~8K0.46×
40Delaware~6K0.46×
41Maryland~40K0.45×
42Rhode Island~7K0.45×
43Pennsylvania~70K0.44×
44South Carolina~30K0.44×
45North Carolina~60K0.43×
46Alabama~30K0.43×
47Washington, District of Columbia~6K0.42×
48Virginia~50K0.41×
49Mississippi~20K0.41×
50West Virginia~9K0.41×
Fig. 06

Affinity by region

Affinity by region — Sphere Las Vegas, United States
0.41×1.00×19.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sphere Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sphere Las Vegas audience
#·InterestCategoryAffinity×
01Masters TournamentSports2.43×
02Ryder CupSports2.39×
03FedExBusiness & Career2.38×
04Tiger WoodsSports2.37×
05Jaguar CarsCars & Mobility2.10×
06NightclubsMusic & Radio2.04×
07InnovationBusiness & Career1.87×
08Real propertyHome & Garden1.79×
09First class travelTravel & Leisure1.77×
10Labor DayPolitics & Society1.76×
11Tesla MotorsCars & Mobility1.75×
12BarsTravel & Leisure1.60×
13Solar energyHome & Garden1.57×
14Movie theaterMovies & TV1.57×
15Car rentalsCars & Mobility1.55×
16NightlifeArts & Culture1.55×
17Social media marketingBusiness & Career1.55×
18Mixed martial artsSports1.54×
19FoodieFood & Beverages1.53×
20TicketmasterTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sphere Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sphere Las Vegas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Quality AwarenessPREMIUM1.26×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sphere Las Vegas audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
CreativityOPEN0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sphere Las Vegas have in United States?

Sphere Las Vegas has an estimated audience of 4,796,545 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Sphere Las Vegas fans?

49.8% of Sphere Las Vegas fans are female, 50.2% are male, with an average age of 40.3 years.

03

Which brands do Sphere Las Vegas fans like most?

Sphere Las Vegas fans show strongest brand affinity for FedEx (2.38×), Nightclubs (2.04×), and Bars (1.6×) over the country average.

04

Where do Sphere Las Vegas fans live in United States?

Sphere Las Vegas fans in United States are most concentrated in Nevada (reach ~900K), California (reach ~600K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sphere Las Vegas fans also like?

Beyond Sphere Las Vegas itself, the audience over-indexes on Nightclubs (2.04×), Bars (1.6×), Masters Tournament (2.43×), and Innovation (1.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sphere Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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