Sphere Las Vegas Audience in Germany
Sphere Las Vegas has an estimated audience of 233,808 people in Germany. 46.9% are female, 53.1% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Stradivarius, Progressive rock, Birthday Gifts, KLIX (AM).
The average Sphere Las Vegas fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Stradivarius, Progressive rock, with strongest over-indexing on Unique Gifts (1.75× the country average). Demographically, the Sphere Las Vegas audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Sphere Las Vegas fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 35.6 |
| Estimated audience size | 233,808 |
Audience persona
The typical Sphere Las Vegas fan in Germany is balanced, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,331 | 1.16× |
| Bayern | 53,846 | 1.43× |
| Baden-Württemberg | 41,209 | 1.29× |
| Hessen | 23,502 | 1.32× |
| Niedersachsen | 22,272 | 0.98× |
| Rheinland-Pfalz | 12,456 | 1.06× |
| Berlin | 11,953 | 1.14× |
| Sachsen | 11,116 | 0.97× |
| Schleswig-Holstein | 8,099 | 0.96× |
| Hamburg | 7,540 | 1.43× |
| Brandenburg | 5,336 | 0.74× |
| Thüringen | 4,740 | 0.8× |
| Sachsen-Anhalt | 4,180 | 0.69× |
| Saarland | 2,347 | 0.82× |
| Mecklenburg-Vorpommern | 2,084 | 0.47× |
| Bremen | 1,484 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.75× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.74× | Music & Radio |
| Birthday Gifts | 1.74× | Kids & Family |
| KLIX (AM) | 2.39× | Music & Radio |
| Urban horticulture | 1.59× | Home & Garden |
| Israel | 1.68× | Travel & Leisure |
| Snow White (Fables) | 1.86× | Literature |
| Home Delivery | 2.09× | Food & Beverages |
| Buddy – The Buddy Holly Story | 3× | Music & Radio |
| JDSU | 2.03× | Business & Career |
| Loincloth | 1.74× | Fashion & Accessoires |
| Medieval fantasy | 6.55× | Literature |
| myDealZ | 1.69× | Shopping |
| Keeper (password manager) | 1.98× | Technology & Electronics |
| Theocracy | 4.63× | Music & Radio |
| Fantasy Earth: Zero | 2.93× | Games |
| Volvo V60 | 2.05× | Cars & Mobility |
| Chalkidiki | 1.81× | Travel & Leisure |
| Building insulation | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Sports Activity | POWER | 1.24 |
| Travelling | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.6% |
| Germany | 3.8% |
| Canada | 3.3% |
See Sphere Las Vegas audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Sphere Las Vegas have in Germany?
Sphere Las Vegas has an estimated audience of 233,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sphere Las Vegas fans?
46.9% of Sphere Las Vegas fans are female, 53.1% are male, with an average age of 35.6 years.
Which brands do Sphere Las Vegas fans like most?
Sphere Las Vegas fans show strongest brand affinity for Unique Gifts (1.75×), Stradivarius (1.97×), and Progressive rock (1.74×) over the country average.
Where do Sphere Las Vegas fans live in Germany?
Sphere Las Vegas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,331), Bayern (reach 53,846), and Baden-Württemberg (reach 41,209). These three regions account for the largest share of the active audience.
What other brands do Sphere Las Vegas fans also like?
Beyond Sphere Las Vegas itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.74×), Birthday Gifts (1.74×), and KLIX (AM) (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sphere Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.