A data profile of the people who buy, follow and care about Sphere Las Vegas in Germany — modelled from more than twelve digital signal sources. Sphere Las Vegas has an estimated audience of 227,290 people in Germany.
The average Sphere Las Vegas fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Bora Bora, Family, with strongest over-indexing on Nature (2× the country average).
Demographically, the Sphere Las Vegas audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sphere Las Vegas fan in Germany is more male, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Nature.
The key figures that characterise the Sphere Las Vegas profile in Germany.
43.7% are female, 56.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 35.9 |
| Estimated audience size | 227,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Sphere Las Vegas audience comes from Germany.
| Country | Share |
|---|---|
| United States | 76.5% |
| Germany | 3.6% |
| Canada | 3.2% |
Where the Sphere Las Vegas audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~50K | 1.36× | |
| 02 | Hamburg | ~7K | 1.32× | |
| 03 | Baden-Württemberg | ~40K | 1.27× | |
| 04 | Hessen | ~20K | 1.25× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.12× | |
| 06 | Rheinland-Pfalz | ~10K | 1.04× | |
| 07 | Berlin | ~10K | 1.04× | |
| 08 | Niedersachsen | ~20K | 0.98× | |
| 09 | Sachsen | ~10K | 0.98× | |
| 10 | Schleswig-Holstein | ~8K | 0.97× | |
| 11 | Thüringen | ~5K | 0.90× | |
| 12 | Saarland | ~3K | 0.90× | |
| 13 | Brandenburg | ~6K | 0.83× | |
| 14 | Bremen | ~2K | 0.83× | |
| 15 | Sachsen-Anhalt | ~5K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.68× |
The strongest cross-interests of the Sphere Las Vegas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Las Vegas Strip | Travel & Leisure | 10.86× | ||
| 02 | Bora Bora | Travel & Leisure | 10.51× | ||
| 03 | Italo disco | Music & Radio | 4.51× | ||
| 04 | Mel Gibson | Movies & TV | 3.47× | ||
| 05 | Country rap | Music & Radio | 3.43× | ||
| 06 | Eurodance | Music & Radio | 3.14× | ||
| 07 | Real property | Home & Garden | 2.31× | ||
| 08 | Bars | Travel & Leisure | 2.19× | ||
| 09 | Transfermarkt | Sports | 2.04× | ||
| 10 | Nature | Home & Garden | 2.00× | ||
| 11 | Vacations | Travel & Leisure | 1.86× | ||
| 12 | Lodging | Travel & Leisure | 1.82× | ||
| 13 | Canada | Travel & Leisure | 1.74× | ||
| 14 | Tipico | Games | 1.71× | ||
| 15 | Family | Kids & Family | 1.66× | ||
| 16 | Michael Jackson | Music & Radio | 1.66× | ||
| 17 | Drawing | Home & Garden | 1.63× | ||
| 18 | Festival | Music & Radio | 1.59× | ||
| 19 | German language | Politics & Society | 1.54× | ||
| 20 | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.81× | |
| Sports Activity | POWER | 0.85× |
Sphere Las Vegas has an estimated audience of 227,290 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.7% of Sphere Las Vegas fans are female, 56.3% are male, with an average age of 35.9 years.
Sphere Las Vegas fans show strongest brand affinity for Nature (2×), Bora Bora (10.51×), and Family (1.66×) over the country average.
Sphere Las Vegas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sphere Las Vegas itself, the audience over-indexes on Bora Bora (10.51×), Family (1.66×), Transfermarkt (2.04×), and Las Vegas Strip (10.86×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sphere Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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