Michoacán Audience in Mexico
Michoacán has an estimated audience of 5,806,763 people in Mexico. 46.6% are female, 53.4% are male, average age 34.0. Top regions: Michoacan de Ocampo, State of Mexico, Jalisco. Top brand affinities: Mobile payment, Puma, Catholic Church, MSN, Anti-aging cream.
The average Michoacán fan in Mexico is 34.0 years old, balanced, and lives primarily in Michoacan de Ocampo. The audience is concentrated in Michoacan de Ocampo, State of Mexico, Jalisco. Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Michoacán audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Michoacán fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 34.0 |
| Estimated audience size | 5,806,763 |
Audience persona
The typical Michoacán fan in Mexico is balanced, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Michoacan de Ocampo | 1,922,451 | 9.56× |
| State of Mexico | 695,889 | 0.87× |
| Jalisco | 454,521 | 1.06× |
| Guanajuato | 294,636 | 1.07× |
| Puebla | 192,439 | 0.62× |
| Veracruz (state) | 187,711 | 0.55× |
| Nuevo Leon | 158,258 | 0.45× |
| Guerrero | 150,478 | 1.02× |
| Baja California | 150,178 | 0.62× |
| Tamaulipas | 137,782 | 0.71× |
| Hidalgo | 87,984 | 0.63× |
| Chiapas | 83,989 | 0.48× |
| Chihuahua | 78,005 | 0.39× |
| Coahuila de Zaragoza | 65,996 | 0.38× |
| Morelos | 63,151 | 0.63× |
| Yucatan | 51,730 | 0.43× |
| Aguascalientes | 40,923 | 0.56× |
| Nayarit | 38,705 | 0.69× |
| Zacatecas | 38,318 | 0.52× |
| Colima | 36,721 | 0.99× |
| Tlaxcala | 34,157 | 0.51× |
| Durango | 31,130 | 0.39× |
| Baja California Sur | 22,739 | 0.49× |
| Campeche | 16,693 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.77× | Politics & Society |
| MSN | 2.75× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.64× | Food & Beverages |
| Travel agency | 2.86× | Travel & Leisure |
| Sarcasm | 2.49× | Politics & Society |
| Local news | 4.84× | News |
| Game consoles | 1.98× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.55× | News |
| Broadcasting of sports events | 3.33× | Movies & TV |
| Pedro Pascal | 2.25× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 45.1% |
| United States | 33.8% |
| Colombia | 4.4% |
See Michoacán audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Michoacán have in Mexico?
Michoacán has an estimated audience of 5,806,763 people in Mexico, concentrated in Michoacan de Ocampo and State of Mexico.
What is the gender split and age of Michoacán fans?
46.6% of Michoacán fans are female, 53.4% are male, with an average age of 34.0 years.
Which brands do Michoacán fans like most?
Michoacán fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Catholic Church (2.77×) over the country average.
Where do Michoacán fans live in Mexico?
Michoacán fans in Mexico are most concentrated in Michoacan de Ocampo (reach 1,922,451), State of Mexico (reach 695,889), and Jalisco (reach 454,521). These three regions account for the largest share of the active audience.
What other brands do Michoacán fans also like?
Beyond Michoacán itself, the audience over-indexes on Puma (2.76×), Catholic Church (2.77×), MSN (2.75×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Michoacán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.