Michoacán Audience in Mexico
Michoacán has an estimated audience of 5,806,763 people in Mexico. 46.6% are female, 53.4% are male, average age 34.0. Top regions: Michoacan de Ocampo, State of Mexico, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
The average Michoacán fan in Mexico is 34.0 years old, balanced, and lives primarily in Michoacan de Ocampo. The audience is concentrated in Michoacan de Ocampo, State of Mexico, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (259.96× the country average). Demographically, the Michoacán audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Michoacán fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 34.0 |
| Estimated audience size | 5,806,763 |
Audience persona
The typical Michoacán fan in Mexico is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Michoacán fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Michoacan de Ocampo | ~2M | 9.47× |
| State of Mexico | ~700K | 0.88× |
| Jalisco | ~500K | 1.06× |
| Guanajuato | ~300K | 1.07× |
| Veracruz (state) | ~200K | 0.59× |
| Puebla | ~200K | 0.66× |
| Nuevo Leon | ~200K | 0.5× |
| Baja California | ~200K | 0.66× |
| Guerrero | ~200K | 1.02× |
| Tamaulipas | ~100K | 0.76× |
| Chiapas | ~100K | 0.59× |
| Chihuahua | ~100K | 0.5× |
| Hidalgo | ~100K | 0.68× |
| Coahuila de Zaragoza | ~90K | 0.52× |
| Morelos | ~70K | 0.7× |
| Yucatan | ~70K | 0.55× |
| Zacatecas | ~50K | 0.68× |
| Aguascalientes | ~50K | 0.67× |
| Durango | ~50K | 0.61× |
| Tlaxcala | ~40K | 0.67× |
| Nayarit | ~40K | 0.78× |
| Colima | ~40K | 0.99× |
| Baja California Sur | ~30K | 0.68× |
| Campeche | ~30K | 0.66× |
Top brand affinities of Michoacán fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 259.96× | Shopping |
| Costa Rica | 441.38× | Travel & Leisure |
| Game consoles | 166.98× | Technology & Electronics |
| Catholic Church | 130.93× | Politics & Society |
| Travel agency | 86.34× | Travel & Leisure |
| Mobile game | 72.03× | Games |
| Sarcasm | 77.8× | Politics & Society |
| Banana | 62.62× | Food & Beverages |
| Broadcasting of sports events | 85.39× | Movies & TV |
| El País | 61.67× | News |
| Valentine's Day | 105.71× | Kids & Family |
| Exfoliation (cosmetology) | 121.16× | Beauty & Wellness |
| Dentistry | 51.23× | Business & Career |
| Freeware | 31.31× | Technology & Electronics |
| Sexology | 37.95× | Kids & Family |
| Orange (fruit) | 53.13× | Food & Beverages |
| Multi-level marketing | 46.49× | Business & Career |
| Pilsner | 51.23× | Food & Beverages |
| Daily Horoscope | 433.25× | Internet & Social Media |
| Breastfeeding | 36.05× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.08 |
| Travelling | THRILL | 22.52 |
| Urban Lifestyle | OPEN | 4.64 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 45.1% |
| United States | 33.8% |
| Colombia | 4.4% |
See Michoacán audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Michoacán have in Mexico?
Michoacán has an estimated audience of 5,806,763 people in Mexico, concentrated in Michoacan de Ocampo and State of Mexico.
What is the gender split and age of Michoacán fans?
46.6% of Michoacán fans are female, 53.4% are male, with an average age of 34.0 years.
Which brands do Michoacán fans like most?
Michoacán fans show strongest brand affinity for Shopping and fashion (259.96×), Costa Rica (441.38×), and Game consoles (166.98×) over the country average.
Where do Michoacán fans live in Mexico?
Michoacán fans in Mexico are most concentrated in Michoacan de Ocampo (reach ~2M), State of Mexico (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Michoacán fans also like?
Beyond Michoacán itself, the audience over-indexes on Costa Rica (441.38×), Game consoles (166.98×), Catholic Church (130.93×), and Travel agency (86.34×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Michoacán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.