A data profile of the people who buy, follow and care about Visible spectrum in Italy — modelled from more than twelve digital signal sources. Visible spectrum has an estimated audience of 6,447,958 people in Italy.
Visible spectrum has an estimated audience of 6,447,958 people in Italy. 65.8% are female, 34.2% are male, average age 43.4. Top brand affinities: SuperEnalotto, Wikipedia, WhatsApp, Genetics, Satire.
Top brand affinities include SuperEnalotto, Wikipedia, WhatsApp, with strongest over-indexing on SuperEnalotto (5.18× the country average).
Demographically, the Visible spectrum audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Visible spectrum fan in Italy is more female, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Visible spectrum profile in Italy.
65.8% are female, 34.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 43.4 |
| Estimated audience size | 6,447,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Visible spectrum audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 20.7% |
| United States | 11.4% |
| Mexico | 8.8% |
The strongest cross-interests of the Visible spectrum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 5.18× | ||
| 02 | New Testament | Politics & Society | 5.18× | ||
| 03 | Wikipedia | Internet & Social Media | 4.46× | ||
| 04 | Improvisation | Music & Radio | 4.23× | ||
| 05 | Satire | Literature | 3.52× | ||
| 06 | Rose | Home & Garden | 3.19× | ||
| 07 | General practitioner | Health | 3.03× | ||
| 08 | Doctor of Medicine | Business & Career | 3.02× | ||
| 09 | Mediaset | Technology & Electronics | 2.80× | ||
| 10 | Genetics | Kids & Family | 2.67× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.30× | ||
| 12 | Volunteering | Politics & Society | 2.24× | ||
| 13 | Adriatic Sea | Travel & Leisure | 2.16× | ||
| 14 | Diary | Kids & Family | 2.10× | ||
| 15 | Milk | Food & Beverages | 1.95× | ||
| 16 | Internet & Social Media | 1.94× | |||
| 17 | Singer-songwriter | Music & Radio | 1.69× | ||
| 18 | Personal finance | Business & Career | 1.59× | ||
| 19 | Borsa Italiana | Business & Career | 1.58× | ||
| 20 | Electronics | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.40× | |
| Tradition | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Visible spectrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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