Rascasse Audience Intelligence

Visible spectrum Audience in Germany

A data profile of the people who buy, follow and care about Visible spectrum in Germany — modelled from more than twelve digital signal sources. Visible spectrum has an estimated audience of 629,215 people in Germany.

#4118among Topic in Germany#282in Health

The average Visible spectrum fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Müller (company), Western Union, with strongest over-indexing on Tagesschau (2.16× the country average).

Demographically, the Visible spectrum audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Visible spectrum fan in Germany is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visible spectrum profile in Germany.

Audience size
629K
in Germany
Gender
48.0%♀
52.0% male
Age
40.0
average years
Country rank
#9720
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visible spectrum fans

48.0% are female, 52.0% are male, average age 40.0.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Visible spectrum audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age40.0
Estimated audience size629,215
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Visible spectrum audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Visible spectrum audience comes from Germany.

Worldwide audience distribution share by country for Visible spectrum
CountryShare
Italy20.7%
United States11.4%
Mexico8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visible spectrum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Visible spectrum fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.22×
02Bremen~6K1.13×
03Sachsen~30K1.09×
04Berlin~30K1.08×
05Bayern~100K1.07×
06Rheinland-Pfalz~30K1.06×
07Niedersachsen~60K1.05×
08Thüringen~20K1.05×
09Hamburg~10K1.05×
10Hessen~50K1.01×
11Schleswig-Holstein~20K1.01×
12Saarland~7K0.93×
13Nordrhein-Westfalen~100K0.90×
14Brandenburg~20K0.89×
15Sachsen-Anhalt~10K0.89×
16Mecklenburg-Vorpommern~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Visible spectrum, Germany
0.87×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visible spectrum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visible spectrum audience
#·InterestCategoryAffinity×
01HertzCars & Mobility5.46×
02SpreadsheetTechnology & Electronics4.70×
03Non-alcoholic beverageFood & Beverages3.98×
04Web serverTechnology & Electronics3.96×
05FirefoxInternet & Social Media3.46×
06Country rapMusic & Radio3.16×
07Western UnionBusiness & Career2.89×
08DiaryKids & Family2.83×
09Political scienceBusiness & Career2.73×
10Robert RedfordMovies & TV2.57×
11SkyscannerTravel & Leisure2.51×
12RefrigeratorHome & Garden2.50×
13KickerSports2.47×
14SatireLiterature2.40×
15Real propertyHome & Garden2.32×
16TagesschauMovies & TV2.16×
17FRITZ!BoxTechnology & Electronics1.96×
18FocusNews1.84×
19Müller (company)Food & Beverages1.68×
20ReligionBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visible spectrum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visible spectrum audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.81×
Convenience OrientationPREMIUM1.50×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visible spectrum audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Price SensitivityPREMIUM0.81×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visible spectrum have in Germany?

Visible spectrum has an estimated audience of 629,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Visible spectrum fans?

48.0% of Visible spectrum fans are female, 52.0% are male, with an average age of 40.0 years.

03

Which brands do Visible spectrum fans like most?

Visible spectrum fans show strongest brand affinity for Tagesschau (2.16×), Müller (company) (1.68×), and Western Union (2.89×) over the country average.

04

Where do Visible spectrum fans live in Germany?

Visible spectrum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Visible spectrum fans also like?

Beyond Visible spectrum itself, the audience over-indexes on Müller (company) (1.68×), Western Union (2.89×), FRITZ!Box (1.96×), and Non-alcoholic beverage (3.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Visible spectrum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Visible spectrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →