Rascasse Audience Intelligence

Visible spectrum Audience in United States

A data profile of the people who buy, follow and care about Visible spectrum in United States — modelled from more than twelve digital signal sources. Visible spectrum has an estimated audience of 3,569,943 people in United States.

#4614among Topic in United States#347in Health

The average Visible spectrum fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Non-alcoholic beverage, Genetics, with strongest over-indexing on Web server (6.34× the country average).

Demographically, the Visible spectrum audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visible spectrum fan in United States is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visible spectrum profile in United States.

Audience size
3.6M
in United States
Gender
58.7%♀
41.3% male
Age
39.1
average years
Country rank
#8871
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visible spectrum fans

58.7% are female, 41.3% are male, average age 39.1.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Visible spectrum audience in United States
MetricValue
Female58.7%
Male41.3%
Average age39.1
Estimated audience size3,569,943
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Visible spectrum audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Visible spectrum audience comes from United States.

Worldwide audience distribution share by country for Visible spectrum
CountryShare
Italy20.7%
United States11.4%
Mexico8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visible spectrum audience in United States is strongest.

Fig. 05

Top regions by affinity

Visible spectrum fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.56×
02Virginia~100K1.50×
03Washington~100K1.44×
04California~500K1.34×
05Colorado~70K1.19×
06Connecticut~40K1.12×
07Pennsylvania~100K1.10×
08Oregon~50K1.10×
09New Mexico~20K1.09×
10Vermont~7K1.09×
11New Hampshire~20K1.08×
12Alaska~8K1.08×
13Georgia~100K1.07×
14Indiana~70K1.04×
15Maryland~60K1.03×
16Rhode Island~10K1.03×
17South Dakota~8K1.03×
18North Dakota~8K1.03×
19Utah~30K1.02×
20Delaware~10K1.02×
21Washington, District of Columbia~10K1.00×
22Montana~10K1.00×
23North Carolina~100K0.99×
24Wisconsin~50K0.98×
25Nebraska~20K0.98×
26Texas~300K0.97×
27Idaho~20K0.97×
28Maine~10K0.97×
29Illinois~100K0.96×
30Hawaii~10K0.96×
31Kansas~30K0.95×
32Minnesota~50K0.93×
33Louisiana~40K0.93×
34Mississippi~30K0.93×
35West Virginia~20K0.93×
36Arkansas~30K0.92×
37Michigan~80K0.91×
38Iowa~30K0.91×
39Ohio~100K0.90×
40New Jersey~80K0.90×
41Arizona~70K0.90×
42New York~200K0.89×
43Oklahoma~40K0.89×
44Alabama~40K0.88×
45Missouri~50K0.87×
46Florida~200K0.86×
47Kentucky~40K0.86×
48Tennessee~60K0.83×
49Nevada~30K0.83×
50South Carolina~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Visible spectrum, United States
0.82×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visible spectrum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visible spectrum audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics6.34×
02Berlin WallTravel & Leisure5.23×
03Atlético MadridSports4.91×
04ImprovisationMusic & Radio3.76×
05Non-alcoholic beverageFood & Beverages3.17×
06Milwaukee BrewersSports2.68×
07Master of Business AdministrationBusiness & Career2.32×
08Detroit TigersSports2.19×
09DiaryKids & Family2.02×
10GeneticsKids & Family1.99×
11Real propertyHome & Garden1.89×
12Catholic ChurchPolitics & Society1.87×
13Public transportCars & Mobility1.87×
14Britney SpearsMusic & Radio1.86×
15Microwave ovenHome & Garden1.86×
16Subscription business modelShopping1.83×
17PastryFood & Beverages1.81×
18RadioTechnology & Electronics1.77×
19InnovationBusiness & Career1.76×
20NASDAQBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visible spectrum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visible spectrum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
SpiritualityBALANCE1.54×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visible spectrum audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
Pet OwnershipJOY0.83×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visible spectrum have in United States?

Visible spectrum has an estimated audience of 3,569,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visible spectrum fans?

58.7% of Visible spectrum fans are female, 41.3% are male, with an average age of 39.1 years.

03

Which brands do Visible spectrum fans like most?

Visible spectrum fans show strongest brand affinity for Web server (6.34×), Non-alcoholic beverage (3.17×), and Genetics (1.99×) over the country average.

04

Where do Visible spectrum fans live in United States?

Visible spectrum fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Visible spectrum fans also like?

Beyond Visible spectrum itself, the audience over-indexes on Non-alcoholic beverage (3.17×), Genetics (1.99×), Radio (1.77×), and Subscription business model (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Visible spectrum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visible spectrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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