How to read this list
Rank
Position in the Top 85, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | VVideo games | 12M | 2.2% | 33.1 | 46.1% | Gaming genre |
| 2 | FFirst-person shooter games | 7M | 2.8% | 31.0 | 43.5% | Gaming genre |
| 3 | OOnline games | 6.1M | 2.2% | 32.6 | 44.8% | Gaming genre |
| 4 | MMobile game | 4.8M | 1.7% | 34.4 | 45.5% | Gaming genre |
| 5 | CCard games | 4.2M | 2.5% | 33.7 | 44.7% | Gaming genre |
| 6 | RRole-playing games | 4.1M | 2.3% | 31.0 | 37.6% | Gaming genre |
| 7 | PPuzzle video games | 3.8M | 2.4% | 34.2 | 53.5% | Gaming genre |
| 8 | SSports games | 3.5M | 2.9% | 33.5 | 38.5% | Gaming genre |
| 9 | AAction games | 3.1M | 2.0% | 31.8 | 37.9% | Gaming genre |
| 10 | RRacing games | 3M | 3.0% | 32.7 | 37.3% | Gaming genre |
| 11 | TTabletop game | 2.8M | 3.1% | 29.3 | 36.0% | Gaming genre |
| 12 | BBoard games | 2.6M | 2.0% | 33.2 | 48.0% | Gaming genre |
| 13 | PPlatform game | 2.5M | 4.4% | 28.2 | 33.7% | Gaming genre |
| 14 | MMassively multiplayer online role-playing games | 2.3M | 1.8% | 32.7 | 39.6% | Gaming genre |
| 15 | SStrategy games | 2.1M | 1.8% | 33.6 | 41.2% | Gaming genre |
| 16 | AAdventure game | 2M | 1.7% | 29.0 | 35.2% | Gaming genre |
| 17 | MMassively multiplayer online games | 2M | 1.8% | 32.2 | 38.2% | Gaming genre |
| 18 | AArcade game | 2M | 3.4% | 29.3 | 27.4% | Gaming genre |
| 19 | SSimulation games | 1.9M | 2.0% | 34.0 | 40.4% | Gaming genre |
| 20 | BBrowser games | 1.8M | 3.1% | 34.3 | 48.8% | Gaming genre |
| 21 | OOnline poker | 1.7M | 1.6% | 37.1 | 48.0% | Gaming genre |
| 22 | RReal-time strategy | 1.6M | 1.8% | 28.5 | 35.7% | Gaming genre |
| 23 | CCasino games | 1.5M | 1.7% | 37.4 | 43.2% | Gaming genre |
| 24 | AAction-adventure game | 1.5M | 1.6% | 27.5 | 30.4% | Gaming genre |
| 25 | WWord games | 1.3M | 1.8% | 35.5 | 55.2% | Gaming genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular gaming genres compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each gaming genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gaming genre in Mexico?
Video games currently leads with an estimated audience of 12M people in Mexico.