Lutheranism Audience in Germany
Lutheranism has an estimated audience of 312,825 people in Germany. 57.7% are female, 42.3% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peggy Guggenheim, Goes, HomeExchange.com, Elina Svitolina, Israel.
The average Lutheranism fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peggy Guggenheim, Goes, HomeExchange.com, with strongest over-indexing on Peggy Guggenheim (33.96× the country average). Demographically, the Lutheranism audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Religion
Demographics of Lutheranism fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.5 |
| Estimated audience size | 312,825 |
Audience persona
The typical Lutheranism fan in Germany is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Peggy Guggenheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,518 | 0.72× |
| Bayern | 34,856 | 0.69× |
| Baden-Württemberg | 30,648 | 0.72× |
| Mecklenburg-Vorpommern | 28,942 | 4.85× |
| Niedersachsen | 21,744 | 0.72× |
| Hessen | 21,458 | 0.9× |
| Berlin | 16,449 | 1.18× |
| Rheinland-Pfalz | 11,448 | 0.73× |
| Sachsen | 8,820 | 0.57× |
| Schleswig-Holstein | 8,375 | 0.75× |
| Brandenburg | 7,509 | 0.77× |
| Hamburg | 6,923 | 0.98× |
| Sachsen-Anhalt | 4,487 | 0.55× |
| Thüringen | 3,465 | 0.43× |
| Saarland | 2,289 | 0.6× |
| Bremen | 2,246 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peggy Guggenheim | 33.96× | Arts & Culture |
| Goes | 1.79× | Travel & Leisure |
| HomeExchange.com | 12.2× | Travel & Leisure |
| Elina Svitolina | 10.85× | Sports |
| Israel | 2.8× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 8.35× | Literature |
| Corona (band) | 2.98× | Music & Radio |
| Húsavík | 20× | Travel & Leisure |
| Unique Gifts | 1.55× | Shopping |
| Christmas Gift | 1.75× | Kids & Family |
| Stradivarius | 1.58× | Shopping |
| Haarlem | 14.34× | Travel & Leisure |
| Eco Friendly Living | 3.26× | Home & Garden |
| Samanyolu Haber | 3.72× | Movies & TV |
| Faun (band) | 3.52× | Music & Radio |
| Parma | 4.3× | Travel & Leisure |
| Hobby Lobby | 5.01× | Home & Garden |
| Este, Veneto | 1.77× | Travel & Leisure |
| Solo climbing | 2.45× | Sports |
| Geothermal heating | 3.14× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.81 |
| Spirituality | BALANCE | 1.84 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Pet Ownership | JOY | 1.6 |
| Community Orientation | OPEN | 1.58 |
| Need for Security | CONSERVATISM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Brazil | 15.0% |
| Italy | 6.8% |
See Lutheranism audiences in other countries
More Religion audiences in Germany
- Jesus (3,373,486)
- Hinduism (1,644,990)
- Judaism (1,345,684)
- Haitian Vodou (866,436)
- Unitarian Universalism (422,169)
Frequently asked questions
How many fans does Lutheranism have in Germany?
Lutheranism has an estimated audience of 312,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lutheranism fans?
57.7% of Lutheranism fans are female, 42.3% are male, with an average age of 43.5 years.
Which brands do Lutheranism fans like most?
Lutheranism fans show strongest brand affinity for Peggy Guggenheim (33.96×), Goes (1.79×), and HomeExchange.com (12.2×) over the country average.
Where do Lutheranism fans live in Germany?
Lutheranism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,518), Bayern (reach 34,856), and Baden-Württemberg (reach 30,648). These three regions account for the largest share of the active audience.
What other brands do Lutheranism fans also like?
Beyond Lutheranism itself, the audience over-indexes on Goes (1.79×), HomeExchange.com (12.2×), Elina Svitolina (10.85×), and Israel (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lutheranism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.