Rascasse Audience Intelligence

Christian denominations Audience in United States

A data profile of the people who buy, follow and care about Christian denominations in United States — modelled from more than twelve digital signal sources. Christian denominations has an estimated audience of 15,307,448 people in United States.

#1544among Topic in United States#140in Politics & Society

The average Christian denominations fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New Testament, Drudge Report, Tradition, with strongest over-indexing on New Testament (5.92× the country average).

Demographically, the Christian denominations audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christian denominations fan in United States is more female, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for New Testament.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christian denominations profile in United States.

Audience size
15.3M
in United States
Gender
59.8%♀
40.2% male
Age
44.1
average years
Country rank
#2275
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christian denominations fans

59.8% are female, 40.2% are male, average age 44.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Christian denominations audience in United States
MetricValue
Female59.8%
Male40.2%
Average age44.1
Estimated audience size15,307,448
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Christian denominations audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Christian denominations audience comes from United States.

Worldwide audience distribution share by country for Christian denominations
CountryShare
United States46.4%
Brazil23.0%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christian denominations audience in United States is strongest.

Fig. 05

Top regions by affinity

Christian denominations fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.22×
02Indiana~300K1.21×
03Kentucky~200K1.18×
04Georgia~500K1.15×
05Virginia~400K1.15×
06Washington~400K1.15×
07Tennessee~400K1.14×
08Texas~1.5M1.13×
09North Carolina~500K1.13×
10Maryland~300K1.13×
11Oregon~200K1.12×
12South Carolina~300K1.11×
13Arkansas~100K1.11×
14Missouri~300K1.09×
15Minnesota~200K1.09×
16Idaho~80K1.08×
17Michigan~400K1.07×
18Kansas~100K1.07×
19Nebraska~80K1.07×
20West Virginia~80K1.06×
21Alaska~30K1.05×
22Iowa~100K1.04×
23Washington, District of Columbia~50K1.03×
24California~1.5M1.01×
25Alabama~200K1.01×
26Ohio~500K0.99×
27Arizona~300K0.99×
28Colorado~200K0.99×
29Hawaii~60K0.97×
30Montana~40K0.97×
31North Dakota~30K0.97×
32South Dakota~30K0.96×
33Maine~50K0.95×
34Florida~1M0.94×
35Pennsylvania~500K0.94×
36Illinois~500K0.94×
37Mississippi~100K0.94×
38Delaware~40K0.94×
39Massachusetts~300K0.91×
40Connecticut~100K0.91×
41Wisconsin~200K0.89×
42New Hampshire~50K0.89×
43Vermont~20K0.89×
44Utah~100K0.88×
45New Jersey~300K0.87×
46New Mexico~60K0.84×
47Rhode Island~40K0.84×
48New York~700K0.83×
49Nevada~100K0.83×
50Louisiana~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Christian denominations, United States
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christian denominations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christian denominations audience
#·InterestCategoryAffinity×
01New TestamentPolitics & Society5.92×
02Public administrationBusiness & Career4.18×
03Drudge ReportSports4.15×
04Non-alcoholic beverageFood & Beverages2.76×
05Catholic ChurchPolitics & Society2.60×
06New York PostNews2.55×
07TraditionPolitics & Society2.35×
08Charitable organizationPolitics & Society2.14×
09PharmacyBusiness & Career2.13×
10GeneticsKids & Family2.09×
11NostalgiaHome & Garden2.04×
12Fox News ChannelMovies & TV1.96×
13ThanksgivingKids & Family1.96×
14Real propertyHome & Garden1.95×
15DentistryBusiness & Career1.92×
16Ace HardwareHome & Garden1.84×
17Nonprofit organizationPolitics & Society1.74×
18JesusPolitics & Society1.72×
19Capital OneBusiness & Career1.62×
20Dollar GeneralShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christian denominations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christian denominations audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.60×
Community OrientationOPEN2.14×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christian denominations audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.29×
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christian denominations have in United States?

Christian denominations has an estimated audience of 15,307,448 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christian denominations fans?

59.8% of Christian denominations fans are female, 40.2% are male, with an average age of 44.1 years.

03

Which brands do Christian denominations fans like most?

Christian denominations fans show strongest brand affinity for New Testament (5.92×), Drudge Report (4.15×), and Tradition (2.35×) over the country average.

04

Where do Christian denominations fans live in United States?

Christian denominations fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Christian denominations fans also like?

Beyond Christian denominations itself, the audience over-indexes on Drudge Report (4.15×), Tradition (2.35×), Genetics (2.09×), and Nonprofit organization (1.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Christian denominations audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian denominations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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