A data profile of the people who buy, follow and care about Christian denominations in Brazil — modelled from more than twelve digital signal sources. Christian denominations has an estimated audience of 7,595,612 people in Brazil.
Christian denominations has an estimated audience of 7,595,612 people in Brazil. 68.0% are female, 32.0% are male, average age 40.1. Top brand affinities: Seleção Brasileira, Religion, Tradition, Rick and Morty, Botafogo de Futebol e Regatas.
Top brand affinities include Seleção Brasileira, Religion, Tradition, with strongest over-indexing on Seleção Brasileira (1.57× the country average).
Demographically, the Christian denominations audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Christian denominations fan in Brazil is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Christian denominations profile in Brazil.
68.0% are female, 32.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 40.1 |
| Estimated audience size | 7,595,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Christian denominations audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 46.4% |
| Brazil | 23.0% |
| Italy | 6.8% |
The strongest cross-interests of the Christian denominations audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.74× | ||
| 02 | Borussia Dortmund | Sports | 3.74× | ||
| 03 | Toy Story (franchise) | Movies & TV | 3.74× | ||
| 04 | Germany | Travel & Leisure | 3.74× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.74× | ||
| 06 | Goiás Esporte Clube | Sports | 2.79× | ||
| 07 | Tradition | Politics & Society | 2.71× | ||
| 08 | Spanish language | Politics & Society | 2.60× | ||
| 09 | Mexico | Travel & Leisure | 2.29× | ||
| 10 | Microwave oven | Home & Garden | 2.22× | ||
| 11 | Internet & Social Media | 2.03× | |||
| 12 | Religion | Business & Career | 1.92× | ||
| 13 | Michael Jackson | Music & Radio | 1.86× | ||
| 14 | Public transport | Cars & Mobility | 1.79× | ||
| 15 | Esporte Clube Bahia | Sports | 1.74× | ||
| 16 | Fortaleza Esporte Clube | Sports | 1.72× | ||
| 17 | BTS | Music & Radio | 1.67× | ||
| 18 | Botafogo de Futebol e Regatas | Sports | 1.64× | ||
| 19 | Real property | Home & Garden | 1.60× | ||
| 20 | Seleção Brasileira | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.71× | |
| Spirituality | BALANCE | 1.65× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.35× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Christian denominations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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