The New Deal Audience in United States
The New Deal has an estimated audience of 356,084 people in United States. 32.9% are female, 67.1% are male, average age 43.0. Top brand affinities: Lycamobile, Ice Age (franchise), Deadhead, Jennifer Love Hewitt, Neil Young.
Top brand affinities include Lycamobile, Ice Age (franchise), Deadhead, with strongest over-indexing on Lycamobile (355.83× the country average). Demographically, the The New Deal audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The New Deal fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 43.0 |
| Estimated audience size | 356,084 |
Audience persona
The typical The New Deal fan in United States is more male, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Lycamobile.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lycamobile | 355.83× | Technology & Electronics |
| Ice Age (franchise) | 61.71× | Movies & TV |
| Deadhead | 45.75× | Business & Career |
| Jennifer Love Hewitt | 11.14× | Movies & TV |
| Neil Young | 14.85× | Music & Radio |
| Initial D | 30.02× | Literature |
| Buckethead | 26.39× | Music & Radio |
| Kia Sportage | 16.15× | Cars & Mobility |
| Larry Page | 20× | Politics & Society |
| Indeed.com | 2.8× | Business & Career |
| Harvey Keitel | 20× | Movies & TV |
| Brittany Snow | 6.41× | Movies & TV |
| Michael Keaton | 11.62× | Movies & TV |
| Genesis (band) | 6.97× | Music & Radio |
| Kurt Cobain | 7.87× | Music & Radio |
| Nina Dobrev | 9.39× | Movies & TV |
| Elizabeth Olsen | 8.33× | Movies & TV |
| Jack White | 10.87× | Movies & TV |
| Elvis Costello | 21.83× | Music & Radio |
| Tedeschi Trucks Band | 18.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.77 |
| Indulgence | JOY | 1.32 |
| Sustainability | BALANCE | 1.27 |
| Mindfulness | BALANCE | 1.25 |
| Risk Appetite | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.0% |
| United Kingdom | 2.4% |
| Canada | 2.3% |
See The New Deal audiences in other countries
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- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The New Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.