The New Deal Audience in United States
The New Deal has an estimated audience of 356,084 people in United States. 32.9% are female, 67.1% are male, average age 43.0. Top brand affinities: Deliver Us From Evil, FOX23 News, Regional styles of Mexican music, Song Jae-rim, Israel.
Top brand affinities include Deliver Us From Evil, FOX23 News, Regional styles of Mexican music, with strongest over-indexing on Deliver Us From Evil (355.83× the country average). Demographically, the The New Deal audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The New Deal fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 43.0 |
| Estimated audience size | 356,084 |
Audience persona
The typical The New Deal fan in United States is more male, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Deliver Us From Evil.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deliver Us From Evil | 355.83× | Movies & TV |
| FOX23 News | 79.81× | Movies & TV |
| Regional styles of Mexican music | 20× | Music & Radio |
| Song Jae-rim | 45.75× | Movies & TV |
| Israel | 3.64× | Travel & Leisure |
| Reid Hoffman | 12.93× | Business & Career |
| Grinch | 5.36× | Movies & TV |
| Alaska | 2.15× | Travel & Leisure |
| JibJab | 6.36× | Internet & Social Media |
| Yahoo Sports Fantasy | 7.52× | |
| Elsword | 16.15× | Games |
| 3D printing | 2.49× | Technology & Electronics |
| UK garage | 5.31× | Music & Radio |
| Scratching post | 8.74× | Pets & Animals |
| Kendall, Florida | 24.17× | Travel & Leisure |
| Vocal harmony | 4.17× | Music & Radio |
| Embroidery Library | 14.14× | Home & Garden |
| Iwi | 18.06× | |
| Pro-Ject | 3.33× | Music & Radio |
| Home staging | 4.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.77 |
| Indulgence | JOY | 1.32 |
| Sustainability | BALANCE | 1.27 |
| Mindfulness | BALANCE | 1.25 |
| Risk Appetite | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.0% |
| United Kingdom | 2.4% |
| Canada | 2.3% |
See The New Deal audiences in other countries
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- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The New Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.