Rascasse Audience Intelligence

The New Deal Audience in United States

A data profile of the people who buy, follow and care about The New Deal in United States — modelled from more than twelve digital signal sources. The New Deal has an estimated audience of 404,689 people in United States.

#948among Singer-songwriter in United States#10208among Person in United States#5890in Music & Radio

The average The New Deal fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lycamobile, Jennifer Love Hewitt, Ice Age (franchise), with strongest over-indexing on Lycamobile (367.58× the country average).

Demographically, the The New Deal audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The New Deal fan in United States is more male, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Lycamobile.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The New Deal profile in United States.

Audience size
405K
in United States
Gender
34.1%♀
65.9% male
Age
38.8
average years
Country rank
#41357
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The New Deal fans

34.1% are female, 65.9% are male, average age 38.8.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for The New Deal audience in United States
MetricValue
Female34.1%
Male65.9%
Average age38.8
Estimated audience size404,689
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the The New Deal audience in United States
Age bracketShare%
16-198%
20-2933%
30-3927%
40-4919%
50+14%
Fig. 04

Worldwide distribution

86.8%

of the worldwide The New Deal audience comes from United States.

Worldwide audience distribution share by country for The New Deal
CountryShare
United States86.8%
Canada2.1%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The New Deal audience in United States is strongest.

Fig. 05

Top regions by affinity

The New Deal fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~9K1.39×
02Texas~50K1.30×
03Georgia~20K1.29×
04Arkansas~4K1.28×
05Virginia~10K1.21×
06North Carolina~10K1.18×
07New Hampshire~2K1.18×
08Missouri~8K1.17×
09California~50K1.15×
10Utah~4K1.13×
11Louisiana~6K1.12×
12Massachusetts~9K1.11×
13Washington~9K1.09×
14Kentucky~6K1.09×
15Washington, District of Columbia~1K1.08×
16North Dakota<1K1.06×
17Pennsylvania~10K1.04×
18Connecticut~4K1.04×
19Kansas~3K1.04×
20Maine~2K1.04×
21Maryland~7K1.03×
22Alabama~6K1.01×
23Oklahoma~5K1.01×
24Vermont<1K1.01×
25South Dakota<1K1.00×
26West Virginia~2K0.97×
27New York~20K0.96×
28Illinois~10K0.96×
29Nebraska~2K0.96×
30Montana~1K0.95×
31Indiana~7K0.94×
32Alaska<1K0.94×
33Michigan~10K0.93×
34New Jersey~10K0.93×
35Wisconsin~6K0.93×
36Minnesota~5K0.93×
37Idaho~2K0.93×
38New Mexico~2K0.92×
39Ohio~10K0.91×
40Tennessee~7K0.91×
41Mississippi~3K0.91×
42Delaware~1K0.90×
43Arizona~7K0.88×
44Oregon~4K0.88×
45Iowa~3K0.88×
46Rhode Island~1K0.88×
47Colorado~5K0.86×
48Hawaii~2K0.86×
49Nevada~3K0.81×
50Florida~20K0.73×
Fig. 06

Affinity by region

Affinity by region — The New Deal, United States
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The New Deal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The New Deal audience
#·InterestCategoryAffinity×
01LycamobileTechnology & Electronics367.58×
02DeadheadBusiness & Career40.64×
03Derek TrucksMusic & Radio39.87×
04Elvis CostelloMusic & Radio34.69×
05BucketheadMusic & Radio32.31×
06Initial DLiterature32.19×
07Disclosure (band)Music & Radio29.05×
08Ice Age (franchise)Movies & TV28.47×
09Alison KraussMusic & Radio24.35×
10Larry PagePolitics & Society20.00×
11Michael KeatonMovies & TV17.01×
12Jennifer Love HewittMovies & TV16.26×
13Jack WhiteMovies & TV15.53×
14Bob DylanMusic & Radio15.09×
15Meet the RobinsonsMovies & TV14.60×
16Neil YoungMusic & Radio14.38×
17Brandi CarlileMusic & Radio11.30×
18ImprovisationMusic & Radio8.76×
19FlightAwareTravel & Leisure8.71×
20Brittany SnowMovies & TV7.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The New Deal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The New Deal audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.34×
PatriotismCONSERVATISM1.98×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The New Deal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Pet OwnershipJOY0.80×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The New Deal have in United States?

The New Deal has an estimated audience of 404,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The New Deal fans?

34.1% of The New Deal fans are female, 65.9% are male, with an average age of 38.8 years.

03

Which brands do The New Deal fans like most?

The New Deal fans show strongest brand affinity for Lycamobile (367.58×), Jennifer Love Hewitt (16.26×), and Ice Age (franchise) (28.47×) over the country average.

04

Where do The New Deal fans live in United States?

The New Deal fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The New Deal fans also like?

Beyond The New Deal itself, the audience over-indexes on Jennifer Love Hewitt (16.26×), Ice Age (franchise) (28.47×), Bob Dylan (15.09×), and Buckethead (32.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See The New Deal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The New Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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