FireKeepers Casino Audience in United States

FireKeepers Casino logo

FireKeepers Casino has an estimated audience of 458,750 people in United States. 59.2% are female, 40.8% are male, average age 43.1. Top regions: Michigan, Indiana, Ohio. Top brand affinities: Pro-Ject, Kevin Carroll, Waukesha County, Wisconsin, JTV (Indonesia), Laguna (province).

The average FireKeepers Casino fan in United States is 43.1 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Indiana, Ohio. Top brand affinities include Pro-Ject, Kevin Carroll, Waukesha County, Wisconsin, with strongest over-indexing on Pro-Ject (12.51× the country average). Demographically, the FireKeepers Casino audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

Demographics of FireKeepers Casino fans

Demographic split for FireKeepers Casino audience in United States
MetricValue
Female59.2%
Male40.8%
Average age43.1
Estimated audience size458,750

Audience persona

The typical FireKeepers Casino fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for FireKeepers Casino in United States
RegionReachAffinity
Michigan344,06334.7×
Indiana68,9588.23×
Ohio32,5642.3×
Illinois10,6620.7×
New York5,6080.22×
Florida3,7210.12×
Wisconsin2,6540.38×
Texas2,5430.06×
California2,2730.05×
Tennessee1,6760.18×
Pennsylvania1,6240.11×
Kentucky1,5950.28×
North Carolina1,2400.09×
Georgia1,2180.09×
Virginia1,1490.1×
New Jersey9800.08×
Missouri9080.12×
Nevada8770.2×
Minnesota7960.12×
Iowa7080.19×
South Carolina6810.1×
Arizona6710.07×
Kansas6430.18×
Colorado6210.09×
Oklahoma5300.1×
Alabama5270.08×
Washington4870.05×
Nebraska4240.18×
Hawaii4180.21×
Massachusetts3770.04×
Maryland3740.05×
Louisiana3350.06×
Mississippi2960.08×
Arkansas2790.07×
West Virginia2670.12×
Connecticut2150.05×
South Dakota1780.17×
Oregon1700.03×
Utah1630.04×
Montana1610.13×
New Hampshire1100.06×
New Mexico1070.05×
Maine1060.06×
Washington, District of Columbia950.07×
North Dakota930.1×
Idaho890.04×
Alaska890.09×
Vermont810.1×
Wyoming720.11×
Rhode Island710.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FireKeepers Casino audience
BrandAffinityCategory
Pro-Ject12.51×Music & Radio
Kevin Carroll61.39×Movies & TV
Waukesha County, Wisconsin18.9×Travel & Leisure
JTV (Indonesia)7.81×
Laguna (province)13.33×
Penn & Teller8.76×Movies & TV
San Pellegrino6.96×Food & Beverages
Mount Hermon20×Travel & Leisure
Noodle (Gorillaz)2.62×Music & Radio
Elsword11.21×Games
Sinaloa2.42×Travel & Leisure
Justice1.87×Politics & Society
Glossier3.12×Beauty & Wellness
American Jewish University18.84×Business & Career
Dental hygienist3.71×Health
Jesse Plemons1.88×Movies & TV
Urban horticulture1.95×Home & Garden
Stracchino15.35×Food & Beverages
Home staging2.72×Home & Garden
Staycation1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FireKeepers Casino audience
TraitClusterScore
Family OrientationCONSERVATISM1.63
Community OrientationOPEN1.37
Early Adopter MentalityPOWER1.3
Price SensitivityPREMIUM1.25
ExtroversionTHRILL1.2
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for FireKeepers Casino
CountryShare
United States65.8%
Canada6.2%
Brazil3.9%

See FireKeepers Casino audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does FireKeepers Casino have in United States?

FireKeepers Casino has an estimated audience of 458,750 people in United States, concentrated in Michigan and Indiana.

What is the gender split and age of FireKeepers Casino fans?

59.2% of FireKeepers Casino fans are female, 40.8% are male, with an average age of 43.1 years.

Which brands do FireKeepers Casino fans like most?

FireKeepers Casino fans show strongest brand affinity for Pro-Ject (12.51×), Kevin Carroll (61.39×), and Waukesha County, Wisconsin (18.9×) over the country average.

Where do FireKeepers Casino fans live in United States?

FireKeepers Casino fans in United States are most concentrated in Michigan (reach 344,063), Indiana (reach 68,958), and Ohio (reach 32,564). These three regions account for the largest share of the active audience.

What other brands do FireKeepers Casino fans also like?

Beyond FireKeepers Casino itself, the audience over-indexes on Kevin Carroll (61.39×), Waukesha County, Wisconsin (18.9×), JTV (Indonesia) (7.81×), and Laguna (province) (13.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FireKeepers Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.