Rascasse Audience Intelligence

FireKeepers Casino Audience in United States

A data profile of the people who buy, follow and care about FireKeepers Casino in United States — modelled from more than twelve digital signal sources. FireKeepers Casino has an estimated audience of 458,750 people in United States.

#101among Hotel in United States#4132among POI in United States#3121in Travel & Leisure

The average FireKeepers Casino fan in United States is 43.1 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Indiana, Ohio.

Top brand affinities include Michigan Lottery, Mohegan Sun, Maryland Terrapins men's basketball, with strongest over-indexing on Michigan Lottery (26.69× the country average).

Demographically, the FireKeepers Casino audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FireKeepers Casino fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Michigan Lottery.

Category: Travel & Leisure · Type: POI · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FireKeepers Casino profile in United States.

Audience size
459K
in United States
Gender
59.2%♀
40.8% male
Age
43.1
average years
Country rank
#38518
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FireKeepers Casino fans

59.2% are female, 40.8% are male, average age 43.1.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for FireKeepers Casino audience in United States
MetricValue
Female59.2%
Male40.8%
Average age43.1
Estimated audience size458,750
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the FireKeepers Casino audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4921%
50+30%
Fig. 04

Worldwide distribution

65.8%

of the worldwide FireKeepers Casino audience comes from United States.

Worldwide audience distribution share by country for FireKeepers Casino
CountryShare
United States65.8%
Canada6.2%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FireKeepers Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

FireKeepers Casino fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K33.57×
02Indiana~70K7.93×
03Ohio~40K2.54×
04Alaska<1K0.83×
05Rhode Island~1K0.82×
06Vermont<1K0.82×
07Illinois~10K0.81×
08Idaho~2K0.81×
09North Dakota<1K0.81×
10Delaware~1K0.80×
11Maine~1K0.77×
12New Mexico~2K0.75×
13New Hampshire~1K0.75×
14South Dakota<1K0.75×
15Montana<1K0.74×
16Washington, District of Columbia<1K0.71×
17Utah~3K0.70×
18West Virginia~1K0.68×
19Connecticut~3K0.64×
20Oregon~3K0.63×
21Arkansas~2K0.62×
22Mississippi~2K0.62×
23Hawaii~1K0.62×
24Louisiana~3K0.57×
25Nebraska~1K0.57×
26Wisconsin~4K0.54×
27Oklahoma~3K0.51×
28Kansas~2K0.51×
29Iowa~2K0.49×
30Maryland~4K0.48×
31Alabama~3K0.48×
32Kentucky~3K0.48×
33Nevada~2K0.47×
34Massachusetts~4K0.45×
35South Carolina~3K0.44×
36Washington~4K0.41×
37Colorado~3K0.41×
38Missouri~3K0.40×
39Arizona~4K0.39×
40Minnesota~3K0.39×
41Tennessee~3K0.37×
42New Jersey~4K0.33×
43Virginia~4K0.32×
44North Carolina~4K0.31×
45Georgia~4K0.30×
46Pennsylvania~4K0.28×
47New York~6K0.25×
48Florida~7K0.22×
49Texas~8K0.19×
50California~9K0.17×
Fig. 06

Affinity by region

Affinity by region — FireKeepers Casino, United States
0.17×1.00×33.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FireKeepers Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FireKeepers Casino audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports48.16×
02Mohegan SunTravel & Leisure47.34×
03Memphis Tigers men's basketballSports38.21×
04Flamingo Las VegasTravel & Leisure29.79×
05Michigan LotteryGames26.69×
06Peter DinklageMovies & TV22.24×
07Pennsylvania LotteryGames20.99×
08Caesars PalaceTravel & Leisure20.64×
09UCLA Bruins men's basketballSports19.97×
10Bellagio (resort)Travel & Leisure18.83×
11Gonzaga Bulldogs men's basketballSports18.72×
12Emilia ClarkeMovies & TV15.05×
13Detroit Red WingsSports13.90×
14World SeriesSports12.63×
15Duke Blue Devils men's basketballSports11.64×
16Detroit TigersSports10.18×
17Mega MillionsGames8.42×
18Seattle MarinersSports7.96×
19PowerballGames7.06×
20Dominican RepublicTravel & Leisure6.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FireKeepers Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FireKeepers Casino audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.77×
Community OrientationOPEN1.65×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FireKeepers Casino audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FireKeepers Casino have in United States?

FireKeepers Casino has an estimated audience of 458,750 people in United States, concentrated in Michigan and Indiana.

02

What is the gender split and age of FireKeepers Casino fans?

59.2% of FireKeepers Casino fans are female, 40.8% are male, with an average age of 43.1 years.

03

Which brands do FireKeepers Casino fans like most?

FireKeepers Casino fans show strongest brand affinity for Michigan Lottery (26.69×), Mohegan Sun (47.34×), and Maryland Terrapins men's basketball (48.16×) over the country average.

04

Where do FireKeepers Casino fans live in United States?

FireKeepers Casino fans in United States are most concentrated in Michigan (reach ~300K), Indiana (reach ~70K), and Ohio (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do FireKeepers Casino fans also like?

Beyond FireKeepers Casino itself, the audience over-indexes on Mohegan Sun (47.34×), Maryland Terrapins men's basketball (48.16×), Powerball (7.06×), and Detroit Tigers (10.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FireKeepers Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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