Rascasse Audience Intelligence

Soaring Eagle Casino & Resort Target Market in United States

A data profile of the people who buy, follow and care about Soaring Eagle Casino & Resort in United States — modelled from more than twelve digital signal sources. Soaring Eagle Casino & Resort has an estimated audience of 718,142 people in United States.

#61among Hotel in United States#3032among Brand in United States#2266in Travel & Leisure

The average Soaring Eagle Casino & Resort fan in United States is 47.6 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Indiana.

Top brand affinities include Michigan Lottery, Powerball, Detroit Tigers, with strongest over-indexing on Michigan Lottery (45.92× the country average).

Demographically, the Soaring Eagle Casino & Resort audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soaring Eagle Casino & Resort fan in United States is balanced, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Michigan Lottery.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soaring Eagle Casino & Resort profile in United States.

Audience size
718K
in United States
Gender
52.3%♀
47.7% male
Age
47.6
average years
Country rank
#29438
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Soaring Eagle Casino & Resort

52.3% are female, 47.7% are male, average age 47.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Soaring Eagle Casino & Resort audience in United States
MetricValue
Female52.3%
Male47.7%
Average age47.6
Estimated audience size718,142
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Soaring Eagle Casino & Resort audience in United States
Age bracketShare%
16-194%
20-2911%
30-3919%
40-4926%
50+40%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Soaring Eagle Casino & Resort audience comes from United States.

Worldwide audience distribution share by country for Soaring Eagle Casino & Resort
CountryShare
United States95.3%
Canada2.9%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soaring Eagle Casino & Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Soaring Eagle Casino & Resort customers by region in United States
#RegionReachAffinity×
01Michigan~500K39.72×
02Indiana~30K2.16×
03Ohio~30K1.54×
04Vermont<1K0.81×
05Alaska~1K0.80×
06Delaware~1K0.79×
07Rhode Island~2K0.78×
08South Dakota~1K0.77×
09North Dakota~1K0.74×
10New Hampshire~2K0.73×
11Maine~2K0.73×
12Montana~1K0.73×
13Idaho~2K0.71×
14Washington, District of Columbia~1K0.68×
15Mississippi~4K0.66×
16West Virginia~2K0.64×
17Illinois~10K0.63×
18Arkansas~4K0.63×
19Nebraska~2K0.63×
20Hawaii~2K0.63×
21Utah~4K0.62×
22New Mexico~2K0.62×
23Connecticut~4K0.60×
24Iowa~3K0.58×
25Wisconsin~5K0.54×
26Kansas~3K0.54×
27Louisiana~5K0.53×
28Oregon~4K0.52×
29Oklahoma~4K0.48×
30Alabama~4K0.47×
31Maryland~5K0.44×
32Kentucky~4K0.44×
33Nevada~3K0.44×
34South Carolina~4K0.41×
35Missouri~4K0.39×
36Virginia~6K0.37×
37Massachusetts~5K0.37×
38Minnesota~4K0.37×
39New Jersey~6K0.35×
40Tennessee~5K0.35×
41Colorado~4K0.35×
42Arizona~4K0.33×
43Washington~4K0.31×
44Georgia~6K0.28×
45North Carolina~6K0.28×
46Pennsylvania~6K0.27×
47Florida~10K0.23×
48New York~8K0.20×
49Texas~10K0.18×
50California~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Soaring Eagle Casino & Resort, United States
0.16×1.00×39.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soaring Eagle Casino & Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soaring Eagle Casino & Resort audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports46.63×
02Michigan LotteryGames45.92×
03Mohegan SunTravel & Leisure41.26×
04Memphis Tigers men's basketballSports36.38×
05Flamingo Las VegasTravel & Leisure21.81×
06Detroit Red WingsSports20.58×
07Pennsylvania LotteryGames19.33×
08UCLA Bruins men's basketballSports18.98×
09Gonzaga Bulldogs men's basketballSports18.25×
10Caesars PalaceTravel & Leisure14.94×
11Detroit TigersSports14.40×
12Mega MillionsGames13.69×
13Duke Blue Devils men's basketballSports11.28×
14World SeriesSports11.15×
15PowerballGames10.84×
16Dominican RepublicTravel & Leisure9.63×
17Seattle MarinersSports7.40×
18Detroit LionsSports5.46×
19FedExBusiness & Career4.76×
20Mortgage loansBusiness & Career3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soaring Eagle Casino & Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soaring Eagle Casino & Resort audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.45×
Family OrientationCONSERVATISM2.18×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soaring Eagle Casino & Resort audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Soaring Eagle Casino & Resort's target market in United States?

Soaring Eagle Casino & Resort's target market in United States covers an estimated 718,142 people, concentrated in Michigan and Ohio.

02

What is the gender split and age of Soaring Eagle Casino & Resort customers?

52.3% of the Soaring Eagle Casino & Resort audience are female, 47.7% are male, with an average age of 47.6 years.

03

Which brands do Soaring Eagle Casino & Resort fans like most?

Soaring Eagle Casino & Resort fans show strongest brand affinity for Michigan Lottery (45.92×), Powerball (10.84×), and Detroit Tigers (14.4×) over the country average.

04

Where do Soaring Eagle Casino & Resort fans live in United States?

Soaring Eagle Casino & Resort fans in United States are most concentrated in Michigan (reach ~500K), Ohio (reach ~30K), and Indiana (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Soaring Eagle Casino & Resort fans also like?

Beyond Soaring Eagle Casino & Resort itself, the audience over-indexes on Powerball (10.84×), Detroit Tigers (14.4×), Mohegan Sun (41.26×), and Mega Millions (13.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Soaring Eagle Casino & Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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