MotorCity Casino Hotel Audience in United States

MotorCity Casino Hotel has an estimated audience of 583,653 people in United States. 52.3% are female, 47.7% are male, average age 44.1. Top regions: Michigan, Ohio, Illinois. Top brand affinities: Mohegan Sun, Maryland Terrapins men's basketball, PSV Eindhoven, Detroit Red Wings, Duke Blue Devils men's basketball.

The average MotorCity Casino Hotel fan in United States is 44.1 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Illinois. Top brand affinities include Mohegan Sun, Maryland Terrapins men's basketball, PSV Eindhoven, with strongest over-indexing on Mohegan Sun (39.68× the country average). Demographically, the MotorCity Casino Hotel audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of MotorCity Casino Hotel fans

Demographic split for MotorCity Casino Hotel audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.1
Estimated audience size583,653

Audience persona

The typical MotorCity Casino Hotel fan in United States is balanced, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mohegan Sun.

Top regions in United States

Top regions ranked by reach for MotorCity Casino Hotel in United States
RegionReachAffinity
Michigan437,74031.65×
Ohio61,7003.43×
Illinois17,0570.88×
New York16,4170.5×
Indiana15,8771.49×
California13,9990.22×
Texas12,1620.24×
Florida10,1300.26×
Georgia7,7960.43×
Pennsylvania6,0030.31×
Virginia5,6250.4×
North Carolina4,8080.27×
Kentucky4,6080.63×
Tennessee3,3580.29×
Wisconsin3,3130.38×
Maryland3,2860.33×
Arizona3,2200.27×
Massachusetts3,0910.27×
Washington3,0440.26×
South Carolina3,0280.34×
New Jersey3,0280.2×
Colorado2,9300.32×
Minnesota2,6340.31×
Missouri2,3110.25×
Iowa1,9190.4×
Alabama1,9060.23×
Louisiana1,8160.24×
Nevada1,8080.32×
Oklahoma1,4720.23×
Kansas1,2260.27×
Oregon1,1900.18×
Washington, District of Columbia9410.54×
Connecticut9250.16×
Arkansas8880.18×
Mississippi8690.18×
Hawaii8550.34×
Nebraska7530.26×
Utah6760.13×
West Virginia6100.22×
Wyoming5220.6×
New Hampshire4430.19×
South Dakota4310.32×
Idaho4310.15×
Alaska4300.34×
Maine3990.19×
Montana3750.23×
New Mexico3740.13×
Rhode Island3710.2×
North Dakota3600.3×
Vermont3370.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MotorCity Casino Hotel audience
BrandAffinityCategory
Mohegan Sun39.68×Travel & Leisure
Maryland Terrapins men's basketball59.93×Sports
PSV Eindhoven62.74×Sports
Detroit Red Wings19.62×Sports
Duke Blue Devils men's basketball14.91×Sports
Detroit Tigers9.38×Sports
Michigan Lottery12.93×Games
Honda Motorcycles25.31×Cars & Mobility
Detroit Pistons9.69×Sports
Memphis Tigers men's basketball37.63×Sports
Gonzaga Bulldogs men's basketball21.55×Sports
Google Maps4.11×Internet & Social Media
Indeed.com4.08×Business & Career
Capital One3.89×Business & Career
World Series10.68×Sports
Detroit Lions5.79×Sports
Mobile gambling16.99×Games
Bellagio (resort)18.21×Travel & Leisure
MGM Grand Las Vegas18.65×Travel & Leisure
Dominican Republic6.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MotorCity Casino Hotel audience
TraitClusterScore
Early Adopter MentalityPOWER1.31
IndulgenceJOY1.3
Family OrientationCONSERVATISM1.26
Community OrientationOPEN1.2
TravellingTHRILL1.18
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for MotorCity Casino Hotel
CountryShare
United States94.1%
Canada4.8%
Mexico0.8%

See MotorCity Casino Hotel audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does MotorCity Casino Hotel have in United States?

MotorCity Casino Hotel has an estimated audience of 583,653 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of MotorCity Casino Hotel fans?

52.3% of MotorCity Casino Hotel fans are female, 47.7% are male, with an average age of 44.1 years.

Which brands do MotorCity Casino Hotel fans like most?

MotorCity Casino Hotel fans show strongest brand affinity for Mohegan Sun (39.68×), Maryland Terrapins men's basketball (59.93×), and PSV Eindhoven (62.74×) over the country average.

Where do MotorCity Casino Hotel fans live in United States?

MotorCity Casino Hotel fans in United States are most concentrated in Michigan (reach 437,740), Ohio (reach 61,700), and Illinois (reach 17,057). These three regions account for the largest share of the active audience.

What other brands do MotorCity Casino Hotel fans also like?

Beyond MotorCity Casino Hotel itself, the audience over-indexes on Maryland Terrapins men's basketball (59.93×), PSV Eindhoven (62.74×), Detroit Red Wings (19.62×), and Duke Blue Devils men's basketball (14.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MotorCity Casino Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.