Rascasse Audience Intelligence

MotorCity Casino Hotel Target Market in United States

A data profile of the people who buy, follow and care about MotorCity Casino Hotel in United States — modelled from more than twelve digital signal sources. MotorCity Casino Hotel has an estimated audience of 595,581 people in United States.

#77among Hotel in United States#3414among Brand in United States#2590in Travel & Leisure

The average MotorCity Casino Hotel fan in United States is 44.1 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include Mohegan Sun, Detroit Tigers, Detroit Red Wings, with strongest over-indexing on Mohegan Sun (42.16× the country average).

Demographically, the MotorCity Casino Hotel audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MotorCity Casino Hotel fan in United States is balanced, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Mohegan Sun.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MotorCity Casino Hotel profile in United States.

Audience size
596K
in United States
Gender
52.3%♀
47.7% male
Age
44.1
average years
Country rank
#32964
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MotorCity Casino Hotel

52.3% are female, 47.7% are male, average age 44.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for MotorCity Casino Hotel audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.1
Estimated audience size595,581
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the MotorCity Casino Hotel audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

94.1%

of the worldwide MotorCity Casino Hotel audience comes from United States.

Worldwide audience distribution share by country for MotorCity Casino Hotel
CountryShare
United States94.1%
Canada4.7%
Mexico0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MotorCity Casino Hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

MotorCity Casino Hotel customers by region in United States
#RegionReachAffinity×
01Michigan~400K40.16×
02Ohio~40K2.41×
03Indiana~10K1.06×
04North Dakota~1K0.86×
05Vermont<1K0.86×
06Alaska~1K0.85×
07Montana~1K0.84×
08South Dakota~1K0.84×
09Delaware~1K0.83×
10Idaho~2K0.82×
11New Hampshire~2K0.82×
12Maine~2K0.82×
13Rhode Island~2K0.82×
14New Mexico~2K0.81×
15West Virginia~2K0.76×
16Hawaii~2K0.76×
17Arkansas~4K0.75×
18Nebraska~2K0.75×
19Utah~4K0.72×
20Washington, District of Columbia~1K0.71×
21Mississippi~3K0.70×
22Kansas~3K0.70×
23Oklahoma~4K0.68×
24Iowa~3K0.66×
25Illinois~10K0.65×
26Connecticut~4K0.64×
27Kentucky~5K0.63×
28Oregon~4K0.63×
29Louisiana~5K0.61×
30Nevada~3K0.59×
31South Carolina~5K0.56×
32Alabama~5K0.56×
33Missouri~5K0.52×
34Minnesota~4K0.52×
35Colorado~5K0.50×
36Wisconsin~4K0.50×
37Maryland~5K0.49×
38Arizona~6K0.47×
39Tennessee~6K0.47×
40Washington~5K0.46×
41Massachusetts~5K0.46×
42Virginia~6K0.45×
43Georgia~8K0.43×
44New Jersey~6K0.42×
45New York~10K0.41×
46North Carolina~7K0.40×
47Pennsylvania~7K0.38×
48Florida~10K0.30×
49Texas~10K0.27×
50California~20K0.24×
Fig. 06

Affinity by region

Affinity by region — MotorCity Casino Hotel, United States
0.24×1.00×40.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MotorCity Casino Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MotorCity Casino Hotel audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports47.08×
02Mohegan SunTravel & Leisure42.16×
03Memphis Tigers men's basketballSports39.38×
04Flamingo Las VegasTravel & Leisure25.92×
05Detroit Red WingsSports21.07×
06UCLA Bruins men's basketballSports20.19×
07Pennsylvania LotteryGames20.07×
08Gonzaga Bulldogs men's basketballSports18.18×
09Caesars PalaceTravel & Leisure17.90×
10MGM Grand Las VegasTravel & Leisure17.65×
11Bellagio (resort)Travel & Leisure15.70×
12Michigan LotteryGames14.75×
13Detroit TigersSports12.60×
14World SeriesSports12.51×
15Duke Blue Devils men's basketballSports11.32×
16Detroit PistonsSports11.15×
17Seattle MarinersSports7.37×
18Dominican RepublicTravel & Leisure6.58×
19Detroit LionsSports4.94×
20PowerballGames4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MotorCity Casino Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MotorCity Casino Hotel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.49×
Urban LifestyleOPEN1.46×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MotorCity Casino Hotel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.81×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MotorCity Casino Hotel's target market in United States?

MotorCity Casino Hotel's target market in United States covers an estimated 595,581 people, concentrated in Michigan and Ohio.

02

What is the gender split and age of MotorCity Casino Hotel customers?

52.3% of the MotorCity Casino Hotel audience are female, 47.7% are male, with an average age of 44.1 years.

03

Which brands do MotorCity Casino Hotel fans like most?

MotorCity Casino Hotel fans show strongest brand affinity for Mohegan Sun (42.16×), Detroit Tigers (12.6×), and Detroit Red Wings (21.07×) over the country average.

04

Where do MotorCity Casino Hotel fans live in United States?

MotorCity Casino Hotel fans in United States are most concentrated in Michigan (reach ~400K), Ohio (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MotorCity Casino Hotel fans also like?

Beyond MotorCity Casino Hotel itself, the audience over-indexes on Detroit Tigers (12.6×), Detroit Red Wings (21.07×), Maryland Terrapins men's basketball (47.08×), and Michigan Lottery (14.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for MotorCity Casino Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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