Rascasse Audience Intelligence

Thursday Night Football Audience in United States

A data profile of the people who buy, follow and care about Thursday Night Football in United States — modelled from more than twelve digital signal sources. Thursday Night Football has an estimated audience of 13,464,899 people in United States.

#34among TV series in United States#33among TV Channel in United States#190in Sports

The average Thursday Night Football fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, Super Bowl, Buffalo Bills, with strongest over-indexing on NFL (2.18× the country average).

Demographically, the Thursday Night Football audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thursday Night Football fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NFL.

Category: Sports · Type: TV Channel · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thursday Night Football profile in United States.

Audience size
13.5M
in United States
Gender
32.3%♀
67.7% male
Age
34.3
average years
Country rank
#2630
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Thursday Night Football

32.3% are female, 67.7% are male, average age 34.3.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Thursday Night Football audience in United States
MetricValue
Female32.3%
Male67.7%
Average age34.3
Estimated audience size13,464,899
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Thursday Night Football audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Thursday Night Football audience comes from United States.

Worldwide audience distribution share by country for Thursday Night Football
CountryShare
United States89.7%
Canada2.9%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thursday Night Football audience in United States is strongest.

Fig. 05

Top regions by affinity

Thursday Night Football fans by region: top regions in United States
#RegionReachAffinity×
01Montana~60K1.55×
02South Dakota~50K1.53×
03Wyoming~30K1.47×
04North Dakota~40K1.45×
05Wisconsin~300K1.41×
06Colorado~300K1.40×
07Iowa~200K1.39×
08Minnesota~300K1.36×
09Michigan~500K1.30×
10Kansas~100K1.29×
11Missouri~300K1.21×
12Idaho~80K1.21×
13Washington~300K1.16×
14New Mexico~80K1.15×
15Pennsylvania~500K1.10×
16Ohio~500K1.09×
17Delaware~40K1.09×
18Arizona~300K1.06×
19Maryland~200K1.06×
20Louisiana~200K1.04×
21Nebraska~70K1.01×
22Indiana~200K0.98×
23Maine~50K0.97×
24Mississippi~100K0.95×
25Alaska~30K0.94×
26New Hampshire~50K0.93×
27Illinois~400K0.92×
28West Virginia~60K0.92×
29Oregon~100K0.91×
30Texas~1M0.90×
31Kentucky~100K0.89×
32South Carolina~200K0.87×
33Nevada~100K0.86×
34Tennessee~200K0.84×
35Florida~800K0.83×
36Virginia~300K0.83×
37Arkansas~90K0.82×
38Rhode Island~30K0.81×
39Oklahoma~100K0.80×
40Georgia~300K0.79×
41North Carolina~300K0.79×
42Massachusetts~200K0.79×
43Washington, District of Columbia~30K0.77×
44California~1M0.74×
45Utah~90K0.74×
46Hawaii~40K0.73×
47Connecticut~100K0.71×
48New Jersey~200K0.68×
49Alabama~100K0.65×
50New York~500K0.62×
Fig. 06

Affinity by region

Affinity by region — Thursday Night Football, United States
0.62×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thursday Night Football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thursday Night Football audience
#·InterestCategoryAffinity×
01NBC Sunday Night FootballMovies & TV4.96×
02Buffalo BillsSports3.92×
03Monday Night FootballSports3.91×
04San Francisco 49ersSports3.85×
05Denver BroncosSports3.75×
06Detroit LionsSports3.74×
07Chicago BearsSports3.68×
08Kansas City ChiefsSports3.68×
09Philadelphia EaglesSports3.66×
10Waffle HouseFood & Beverages3.56×
11Super BowlSports3.49×
12Green Bay PackersSports3.45×
13Pittsburgh SteelersSports3.30×
14Los Angeles LakersSports3.19×
15Golden State WarriorsSports3.13×
16New England PatriotsSports3.09×
17NFL NetworkSports2.68×
18NFLSports2.18×
19American footballSports1.80×
20NBASports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thursday Night Football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thursday Night Football audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.08×
PatriotismCONSERVATISM1.04×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thursday Night Football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Convenience OrientationPREMIUM0.63×
TraditionCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thursday Night Football have in United States?

Thursday Night Football has an estimated audience of 13,464,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thursday Night Football fans?

32.3% of Thursday Night Football fans are female, 67.7% are male, with an average age of 34.3 years.

03

Which brands do Thursday Night Football fans like most?

Thursday Night Football fans show strongest brand affinity for NFL (2.18×), Super Bowl (3.49×), and Buffalo Bills (3.92×) over the country average.

04

Where do Thursday Night Football fans live in United States?

Thursday Night Football fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Thursday Night Football fans also like?

Beyond Thursday Night Football itself, the audience over-indexes on Super Bowl (3.49×), Buffalo Bills (3.92×), Chicago Bears (3.68×), and Los Angeles Lakers (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Thursday Night Football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thursday Night Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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