Thursday Night Football Audience in United States

Thursday Night Football logo

Thursday Night Football has an estimated audience of 13,465,100 people in United States. 32.3% are female, 67.7% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: NFL, Super Bowl, Buffalo Bills, Chicago Bears, Los Angeles Lakers.

The average Thursday Night Football fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NFL, Super Bowl, Buffalo Bills, with strongest over-indexing on NFL (2.18× the country average). Demographically, the Thursday Night Football audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel · Subtype: TV series

Demographics of Thursday Night Football fans

Demographic split for Thursday Night Football audience in United States
MetricValue
Female32.3%
Male67.7%
Average age34.3
Estimated audience size13,465,100

Audience persona

The typical Thursday Night Football fan in United States is more male, around 34.3 years old, with strong Social Media Usage tendencies and a notable affinity for NFL.

Top regions in United States

Top regions ranked by reach for Thursday Night Football in United States
RegionReachAffinity
California1,156,4150.78×
Texas1,099,9880.95×
Florida778,9890.85×
Ohio497,6181.2×
Pennsylvania490,2411.08×
Michigan487,0161.38×
New York484,6330.64×
Illinois431,8240.96×
Georgia356,3510.86×
Washington337,7671.25×
North Carolina337,4300.83×
Colorado297,1961.4×
Arizona291,8531.06×
Wisconsin284,8541.41×
Minnesota282,6191.46×
Virginia278,5730.85×
Missouri271,5231.25×
Maryland246,5281.06×
Indiana242,9130.99×
Tennessee240,3730.89×
New Jersey234,9990.69×
Louisiana191,2661.1×
Massachusetts187,4280.71×
South Carolina183,5270.91×
Iowa153,6591.39×
Kentucky149,1510.88×
Kansas148,1011.4×
Oregon145,4620.94×
Oklahoma123,8420.83×
Alabama119,6760.64×
Nevada111,3510.86×
Mississippi102,4260.92×
Connecticut94,3540.7×
Arkansas90,2300.81×
Utah88,7940.74×
Idaho80,7151.2×
New Mexico74,4721.1×
Nebraska67,6101×
Montana56,2721.51×
West Virginia54,3070.87×
South Dakota46,4101.49×
Hawaii41,6830.72×
New Hampshire41,6450.78×
Maine40,1570.83×
North Dakota37,4491.35×
Delaware37,2221×
Rhode Island32,8240.77×
Washington, District of Columbia32,0080.79×
Wyoming27,3571.37×
Alaska24,4290.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thursday Night Football audience
BrandAffinityCategory
NFL2.18×Sports
Super Bowl3.49×Sports
Buffalo Bills3.92×Sports
Chicago Bears3.68×Sports
Los Angeles Lakers3.19×Sports
Golden State Warriors3.13×Sports
NBC Sunday Night Football4.96×Movies & TV
Kansas City Chiefs3.68×Sports
Detroit Lions3.74×Sports
Philadelphia Eagles3.66×Sports
Green Bay Packers3.45×Sports
Denver Broncos3.75×Sports
Pittsburgh Steelers3.3×Sports
American football1.8×Sports
NBA1.73×Sports
Aaron Rodgers3.39×Sports
San Francisco 49ers3.85×Sports
New England Patriots3.09×Sports
Monday Night Football3.91×Sports
Waffle House3.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thursday Night Football audience
TraitClusterScore
Social Media UsageJOY1.21
LGBTQ+ IdentityOPEN1.14
Sports ActivityPOWER1.08
SustainabilityBALANCE1.07
ExtroversionTHRILL1.04
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Thursday Night Football
CountryShare
United States89.7%
Canada2.9%
Mexico2.0%

See Thursday Night Football audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Thursday Night Football have in United States?

Thursday Night Football has an estimated audience of 13,465,100 people in United States, concentrated in California and Texas.

What is the gender split and age of Thursday Night Football fans?

32.3% of Thursday Night Football fans are female, 67.7% are male, with an average age of 34.3 years.

Which brands do Thursday Night Football fans like most?

Thursday Night Football fans show strongest brand affinity for NFL (2.18×), Super Bowl (3.49×), and Buffalo Bills (3.92×) over the country average.

Where do Thursday Night Football fans live in United States?

Thursday Night Football fans in United States are most concentrated in California (reach 1,156,415), Texas (reach 1,099,988), and Florida (reach 778,989). These three regions account for the largest share of the active audience.

What other brands do Thursday Night Football fans also like?

Beyond Thursday Night Football itself, the audience over-indexes on Super Bowl (3.49×), Buffalo Bills (3.92×), Chicago Bears (3.68×), and Los Angeles Lakers (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thursday Night Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.