A data profile of the people who buy, follow and care about Smartbox in France — modelled from more than twelve digital signal sources. Smartbox has an estimated audience of 2,442,835 people in France.
Smartbox has an estimated audience of 2,442,835 people in France. 69.9% are female, 30.1% are male, average age 38.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Breast Cancer awareness, Selfridges.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (254.42× the country average).
Demographically, the Smartbox audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Travelling, Mindfulness.
The typical Smartbox fan in France is more female, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Smartbox profile in France.
69.9% are female, 30.1% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 38.5 |
| Estimated audience size | 2,442,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
The strongest cross-interests of the Smartbox audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 260.90× | ||
| 02 | Love & Sex | Kids & Family | 254.42× | ||
| 03 | Christmas Gift | Kids & Family | 64.11× | ||
| 04 | Christmas tree | Kids & Family | 25.40× | ||
| 05 | Breast Cancer awareness | Health | 15.42× | ||
| 06 | Handmade Gifts | Kids & Family | 14.04× | ||
| 07 | Girl power | Politics & Society | 12.86× | ||
| 08 | Unique Gifts | Shopping | 9.69× | ||
| 09 | Sustainable products | Politics & Society | 9.56× | ||
| 10 | Kitchen garden | Home & Garden | 6.98× | ||
| 11 | Flower bouquet | Home & Garden | 6.86× | ||
| 12 | Bohemian style | Fashion & Accessoires | 5.95× | ||
| 13 | Zoom lens | Technology & Electronics | 5.95× | ||
| 14 | Dentistry | Business & Career | 5.72× | ||
| 15 | Property finder | Home & Garden | 5.58× | ||
| 16 | Wildlife photography | Technology & Electronics | 4.29× | ||
| 17 | Livemusic | Music & Radio | 4.13× | ||
| 18 | Travel photography | Technology & Electronics | 3.38× | ||
| 19 | Batman | Movies & TV | 2.37× | ||
| 20 | TikTok | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.16× | |
| Mindfulness | BALANCE | 3.14× | |
| Career Orientation | POWER | 2.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.98× | |
| DIY Mentality | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Smartbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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