A data profile of the people who buy, follow and care about Var Matin in France — modelled from more than twelve digital signal sources. Var Matin has an estimated audience of 6,729,490 people in France.
The average Var Matin fan in France is 44.6 years old, balanced, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes, Île-de-France.
The key figures that characterise the Var Matin profile in France.
52.8% are female, 47.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.6 |
| Estimated audience size | 6,729,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Var Matin audience comes from France.
| Country | Share |
|---|---|
| France | 96.6% |
| Germany | 0.5% |
| Switzerland | 0.5% |
Where the Var Matin audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~4M | 10.07× | |
| 02 | Corsica | ~20K | 0.56× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 0.48× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 0.33× | |
| 05 | Occitanie | ~200K | 0.27× | |
| 06 | Île-de-France | ~300K | 0.24× | |
| 07 | Centre-Val de Loire | ~50K | 0.20× | |
| 08 | Nouvelle-Aquitaine | ~100K | 0.19× | |
| 09 | Grand Est | ~100K | 0.19× | |
| 10 | Brittany | ~60K | 0.17× | |
| 11 | Normandy | ~60K | 0.17× | |
| 12 | Hauts-de-France | ~90K | 0.14× | |
| 13 | Pays de la Loire | ~60K | 0.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Var Matin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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