Rascasse Audience Intelligence

Hetalia Audience in United States

A data profile of the people who buy, follow and care about Hetalia in United States — modelled from more than twelve digital signal sources. Hetalia has an estimated audience of 471,169 people in United States.

#25among Anime in United States#3335among Movie / TV Show / Series in United States#7036in Movies & TV

The average Hetalia fan in United States is 21.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digimon, Alicia Vikander, Eva Green, with strongest over-indexing on Digimon (90.82× the country average).

Demographically, the Hetalia audience skews more female with an average age of 21.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hetalia fan in United States is more female, around 21.5 years old, with strong Mindfulness tendencies and a notable affinity for Digimon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hetalia profile in United States.

Audience size
471K
in United States
Gender
75.9%♀
24.1% male
Age
21.5
average years
Country rank
#37934
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hetalia viewers

75.9% are female, 24.1% are male, average age 21.5.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Hetalia audience in United States
MetricValue
Female75.9%
Male24.1%
Average age21.5
Estimated audience size471,169
Fig. 03

Age distribution

Ø 21.5
average years
Age distribution of the Hetalia audience in United States
Age bracketShare%
16-1981%
20-2914%
30-393%
40-491%
50+0%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Hetalia audience comes from United States.

Worldwide audience distribution share by country for Hetalia
CountryShare
United States39.9%
Japan16.9%
Mexico13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hetalia audience in United States is strongest.

Fig. 05

Top regions by affinity

Hetalia fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K1.56×
02California~60K1.41×
03New Mexico~3K1.39×
04Virginia~10K1.24×
05Georgia~20K1.22×
06Oklahoma~6K1.22×
07Idaho~2K1.20×
08Nevada~5K1.19×
09Washington~10K1.18×
10Arizona~10K1.15×
11North Carolina~10K1.14×
12Connecticut~5K1.14×
13Kentucky~6K1.13×
14Alaska~1K1.13×
15Arkansas~4K1.10×
16New York~30K1.09×
17Oregon~5K1.08×
18Florida~30K1.05×
19New Jersey~10K1.05×
20Hawaii~2K1.05×
21Maryland~7K1.04×
22Indiana~8K1.03×
23Delaware~1K1.03×
24Missouri~7K1.01×
25Alabama~6K0.99×
26Louisiana~5K0.99×
27Utah~4K0.99×
28North Dakota<1K0.99×
29South Carolina~6K0.97×
30Kansas~3K0.97×
31West Virginia~2K0.97×
32South Dakota<1K0.96×
33Illinois~10K0.95×
34Rhode Island~1K0.93×
35Pennsylvania~10K0.91×
36Nebraska~2K0.90×
37Minnesota~5K0.89×
38Montana~1K0.89×
39Massachusetts~7K0.88×
40Ohio~10K0.86×
41Mississippi~3K0.85×
42Michigan~9K0.84×
43Wisconsin~5K0.83×
44Tennessee~7K0.82×
45New Hampshire~1K0.81×
46Maine~1K0.81×
47Vermont<1K0.81×
48Iowa~3K0.78×
49Colorado~5K0.74×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Hetalia, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hetalia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hetalia audience
#·InterestCategoryAffinity×
01DigimonKids & Family90.82×
02Alicia VikanderMovies & TV69.68×
03Elizabeth DebickiMovies & TV33.51×
04Eva GreenMovies & TV30.38×
05One-Punch ManLiterature26.08×
06Isla FisherMovies & TV20.00×
07Mila KunisMovies & TV16.18×
08My Hero AcademiaLiterature16.03×
09Portrait paintingArts & Culture15.98×
10Disneyland ParisTravel & Leisure15.42×
11Shōnen mangaLiterature14.58×
12BTSMusic & Radio13.09×
13Graphic novelLiterature12.91×
14Twin PeaksMovies & TV12.86×
15CrunchyrollGames12.63×
16PokémonGames9.45×
17Watercolor paintingArts & Culture9.42×
18Anime and manga fandomLiterature8.90×
19Digital artArts & Culture8.46×
20SupermanMovies & TV3.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hetalia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hetalia audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.02×
Pet OwnershipJOY1.78×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hetalia audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.75×
Career OrientationPOWER0.86×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hetalia have in United States?

Hetalia has an estimated audience of 471,169 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hetalia viewers?

75.9% of Hetalia fans are female, 24.1% are male, with an average age of 21.5 years.

03

Which brands do Hetalia fans like most?

Hetalia fans show strongest brand affinity for Digimon (90.82×), Alicia Vikander (69.68×), and Eva Green (30.38×) over the country average.

04

Where do Hetalia fans live in United States?

Hetalia fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hetalia fans also like?

Beyond Hetalia itself, the audience over-indexes on Alicia Vikander (69.68×), Eva Green (30.38×), Pokémon (9.45×), and Shōnen manga (14.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Anime audiences in United States

See Hetalia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hetalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →